He emphasized the group's ability to consolidate its global position in technology investment and digital services
Mansour bin Zayed launches “&e” a new brand for “Etisalat” group
Mansour bin Zayed during the launch of the new corporate identity of Etisalat Group.
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H.H. Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs, yesterday launched the new corporate identity of Etisalat Group, under the "&e" brand, to reflect the company's future growth ambitions, as part of a new strategy to accelerate the transformation into a world-leading technology group. .
His Highness blessed the “&e” strategy aimed at enhancing growth opportunities through a more flexible model based on pillars representing the group’s main business sectors, and its strategic priorities that embody its established values to achieve customer satisfaction and the interests of shareholders, investors and partners.
new identity
During the launch of the new corporate identity, His Highness Sheikh Mansour bin Zayed Al Nahyan said: “We are confident in (&e)’s ability to succeed in establishing its position at the international level in the technology investment and digital services sector, based on its global technical capabilities and its extensive experience in the field of communications and technology.” .
His Highness added: “We are proud of (&e), and all national companies that reflect the UAE’s ambitions to achieve global leadership. A national company that was launched from the land of the Emirates 46 years ago, and its services are spread today in 16 countries around the world, during which it made us more connected to everything that surrounds us. His Highness continued: “With the digital transformation that keeps pace with the accelerating needs of our world, the company will provide more communication capabilities, advanced services and smart technologies that make us more prepared for the future in a manner that meets the aspirations of the rational leadership and ensures the prosperity and prosperity of the nation.”
The launch of the new corporate identity of the "Etisalat Group" was attended by Minister of Cabinet Affairs, Muhammad bin Abdullah Al-Gergawi, Minister of State for Financial Affairs, Muhammad bin Hadi Al-Husseini, and Chairman of the Finance Department, Chairman of the Board of Directors of &e, Jassim Muhammad Buatabah Al-Zaabi.
ambitious strategy
The business model under the “&e” umbrella is based on sectors, foremost of which are the telecommunications sector, “&e life”, “&e institutions” and “&e investment”.
The telecommunications sector maintains the same logo and brand, to preserve the group's legacy and excellence in providing superior telecommunications services in the UAE and internationally. It will also focus on strengthening the group's presence in the 16 markets it currently operates in, as well as exploring promising growth opportunities in new markets.
And to focus on digital services for individual customers, in a way that elevates their experiences and enhances their lifestyle, “&e Life” comes to make the digital world of the next generation of digital services consistent and responsive to the daily requirements of customers, including entertainment, retail, mobility services and financial technology.
In order to provide advanced digital services to governments, business and enterprise, &e Enterprises focuses on maximizing the value that &e brings to businesses and governments through robust cybersecurity, cloud computing, Internet of Things, and artificial intelligence solutions, as well as serving mega-projects.
&e Investment will focus on investment opportunities and acquisitions, to enhance its global presence.
Technology leadership
&e's strategy to achieve technological leadership comes after a series of successes that contributed to the consolidation of the group's position globally, the latest of which was named the strongest brand in the telecommunications field in the world by "Brand Finance".
The group topped the Forbes Middle East list of the top 10 listed companies in the UAE in terms of market value, in light of the huge investments in innovation and development, and its technical capabilities, technological solutions, and the capabilities of the fifth generation network, which is one of the most advanced globally.
For his part, Jassem Mohammed Buatabah Al Zaabi said, "This occasion is a milestone in the company's history, and a new start through which we affirm our determination to achieve more achievements, because we believe that the continuous development of the group's business model reflects its flexibility and ability to explore new horizons," stressing that " The group’s march of achievements would not have been possible without the continuous support of the wise leadership for all business sectors, enabling them to grow and prosper.”
He added: “We build our new launch on solid foundations and a solid foundation after we succeeded in achieving global leadership in the telecommunications sector, and we strengthened our capabilities to reach this advanced stage in which we are preparing to bring about positive change for our customers, shareholders and investors, and to become closer to their lives, and make them easier through our capabilities.” Super digital.
digital transformation
&e has paved the way for its endeavors in the field of digital transformation some time ago, by announcing the establishment of a specialized unit for digital services for business, and a unit for digital services for individuals, in addition to attracting more national and international competencies to contribute to leading the transformation path according to the needs of the new business model.
For his part, CEO of «&e», Hatem Dowidar, commenting on the launch of the new brand and the transformation strategy of a world-leading technology group, said: “The (Covid-19) pandemic has accelerated the steps of digital transformation, not only locally, but globally, as it is It has changed the behavior of individual customers and companies towards the way they request and obtain services and products, and we at (&e) have sufficient capabilities to respond to and lead these transformations, and we have proven this before and during the pandemic, as we always seek to enhance investment in the innovation system to be able to provide proactive innovative digital services that facilitate Our mission is to make everything possible, in communications, technology and everything beyond that.”
Dowidar explained, “Given the new reality, the capabilities of the fourth industrial revolution and the expansion of the use of the 5G network, we can benefit from our operations in a more efficient and effective manner, with diversification of revenue sources, and focus on specialization to improve the quality of services and the overall customer experience through our business model. It opens new horizons to meet the current and future requirements of our customers, and adds new dimensions and greater value to our services through innovative digital experiences that empower the communities we serve and provide them with tools for knowledge and development.”
He continued, "We seek to lead the technologies of the future by providing institutions, governments and societies with reliable services in all areas of communications and technology, and being open to technical progress to enable a knowledge-based economy."
• The company is transforming from a group specialized in providing communications services to a specialized global technology group.
Jassem Buatabah Al-Zaabi:
• «This is a milestone in the history of the group, and a new start through which we confirm our determination to achieve more achievements».
Hatem Dowidar:
• “We seek to provide institutions, governments and societies with reliable services in the areas of digital communications and technology.”
Creating value for shareholders and customers
&e will work to enhance value creation for its shareholders and customers alike, identify new growth opportunities in an innovative way, and continue to benefit from its long strong experience in the field of telecommunications to achieve leadership in telecommunications and technology, build and strengthen partnerships in all fields, and explore opportunities that can make a difference. tangible positive in people's lives.
4 decades
Originating from Abu Dhabi, more than four decades ago, as the first telecom service provider in the UAE, Etisalat Group currently operates in 16 markets across the Middle East, Asia and Africa.
&e provides innovative digital solutions, smart communication services, and next-generation technologies, benefiting a broad base of customers across key sectors.
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