Text/Yangcheng Evening News reporter Sun Qiman intern Yan Siyun 

　　Frightening the dragon, playing the song of triumph.

　　On the evening of February 20, the 2022 Beijing Winter Olympics came to an end.

At this Winter Olympics, the Chinese delegation won 9 gold medals, 5 from the snow event and 4 from the ice event.

　　9 gold medals is China's best achievement in the Winter Olympics, and it is also the best result achieved by an Asian country in the Winter Olympics.

While the whole people are excited about the Winter Olympics, the Guangdong ice and snow market is also "hot" under the "Winter Olympics economy".

　　Consumption: "Cold" Movement "Hot" in Guangdong

　　"Every weekend, I take my daughter to go skiing. When she saw the Winter Olympics on TV these days, she was eager to try it out, saying that she wanted to develop in a professional direction, and we also support her daughter's interest." She lives in Guangzhou. Ms. Wang told reporters.

　　In recent years, under the promotion of the national ice and snow sports development strategy of "expanding the north to the south, expanding the west to the east", the popularity of ice and snow sports has also continued to increase in the south.

　　According to the "China Ice and Snow Tourism Consumption Big Data Report (2022)", in the 2021-2022 ice and snow season, the top 10 source cities for ice and snow tourism are Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Wuhan, Nanjing, Chongqing, and Tianjin. Eight of them are southern cities, of which Guangzhou and Shenzhen are at the forefront.

Specifically, Mafengwo data shows that the top three scenic spots in the 2021-2022 ice and snow season in South China are Guangzhou Sunac Snow World, Sanya Eternal Scenario, and Shenzhen Window of the World, two of which are located in Guangdong.

　　This reflects the broad potential of Guangdong's ice and snow consumption.

At the same time, another set of data shows that during the double 11 pre-sale period in 2021, the turnover of Cantonese people buying ski sports products increased by 87% year-on-year, which also shows that ice and snow sports already have a certain audience base in Guangdong.

　　With the support of consumption power and audience base, driven by the double benefits of driving "300 million people to participate in ice and snow sports" and the 2022 Beijing Winter Olympics, Guangdong, which is rare in ice and snow, is setting off a wave of "ice and snow", and the "cold" movement is here. The southern provinces are "hot".

　　"Our skates have worn out hundreds of pairs." Li Weihong, the head of the Ice Bay Skating Club, told reporters with emotion.

During the Spring Festival holiday that just passed, the Glacier Bay Skating Club in Guangzhou has become a popular check-in spot for many citizens and tourists.

There are more than 400 pairs of skates on the shoe rack, and several rounds are sent out every day. Many consumers who come to ski even have to wait in line to get a pair of skates. During the Winter Olympics, the number of people even doubled.

　　Such scenes not only appear in the Ice Bay Ice Rink, but as the largest indoor ski resort in South China, Guangzhou Sunac Snow World has also attracted the attention of many tourists.

Gurry, deputy general manager of Guangzhou Sunac Cultural Tourism City, revealed to a reporter from the Yangcheng Evening News that during the Spring Festival this year, the number of passengers in the Snow World peaked at 6,500 a day. At present, Guangzhou Sunac Snow World has received a total of more than 2 million passengers.

In 2021, the number of tourists received by Sunac Snow World in Guangzhou will increase by about 30% compared with that in 2020. As early as the end of September 2020, the cumulative number of tourists received by Sunac Snow World in Guangzhou has exceeded one million, making it the fastest in the world to exceed one million passengers. One of the indoor ski resorts.

　　Market: There is a lot of room for development of the ice and snow industry in the south

　　How can Guangdong, which is often ridiculed of "the four seasons are like summer" and "difficult to enter the winter", can set off a boom in ice and snow consumption?

The "hot" consumption of ice and snow is behind the development of urban economy, the improvement of consumption level and the gradual improvement of related infrastructure.

　　"The advent of the Winter Olympics has brought unprecedented development opportunities for domestic ice and snow sports. In recent years, the state and local governments have successively introduced favorable policies to help ice and snow sports and the industry. The development of the ice and snow industry and ice and snow sports in the south is setting off an upsurge." Gurry told reporters According to the analysis, skiing has become a new hot spot for domestic winter tourism consumption.

Although the South lacks the mass base for skiing, it is precisely because of the scarcity of ice and snow resources that the masses in the South are more enthusiastic to participate in skiing, and there is a huge market space for the development of ice and snow in the South.

　　According to public reports, there are 25 ice sports clubs in Guangdong Province with more than 1,000 members; there are about 20 ski sports clubs with about 400,000 skiers.

By the end of 2020, Guangdong Province had opened 20 indoor ice rinks with a total area of ​​more than 20,000 square meters.

　　At the same time, according to incomplete statistics, from 2018 to 2020, the scale of heavy-asset investment projects in my country's ice and snow tourism will be nearly 900 billion yuan, of which 300 billion yuan will be in 2020.

Judging from the distribution of investment quotas, Jilin Province, Hubei Province, and Guangdong Province rank among the top three in the country respectively. Among them, the investment scale of Guangdong Province is nearly 100 billion yuan.

　　"The development trend of Guangdong's ice and snow sports is constantly improving." Li Weihong has been a participant in the construction of Guangdong's ice and snow industry for more than 30 years and is also a powerful observer.

In his view, the development of Guangdong's ice and snow industry has developed from popularization in the 1980s and 1990s to today's transformation to enthusiasts and professional sports.

　　"With the rise of a big country, the country's overall GDP has grown, and the national consumption power has made great progress. With the improvement of the popular working environment, in the future, niche projects such as ice and snow will get better and better in the environment of consumption upgrading." Li Weihong said.

　　According to data from Tianyancha, as of the end of last year, there were more than 8,500 related enterprises engaged in ice and snow sports in my country, among which Shandong, Hebei and Guangdong ranked the top three.

Among them, Guangdong enterprises such as Zhanjiang Jinhuan Ice and Snow Sports Co., Ltd., Huizhou Ouyue Ice and Snow Sports Co., Ltd., and Huizhou Ice and Snow Refrigeration Equipment Co., Ltd. were established in the past year.

　　Policy: Boost the ice and snow industry into the fast lane

　　In fact, policy support is also an important reason for the increase in the national participation rate of Guangdong ice and snow sports in recent years.

A reporter from the Yangcheng Evening News found that since Beijing successfully bid for the 2022 Winter Olympics in 2015, the government has issued the "Ice and Snow Sports Development Plan (2016-2025)" and "Implementation Outline of "Driving 300 Million People to Participate in Ice and Snow Sports" (2018-2022 Year)" and other policy documents to develop winter sports-related industries.

　　As early as 2016, Guangdong also included the development of ice and snow sports into the "Thirteenth Five-Year Plan", laying a policy foundation for the full launch of ice and snow sports; Ice hockey team construction, preparation for the 2022 Beijing Winter Olympics Cooperation Agreement, to jointly build two national women's hockey teams, Kunlun Red Star and Vanke Sunshine, to provide training grounds, accommodation and other services for the teams to settle in Shenzhen. Funding to support team training and competition.

　　Among them, Shenzhen Kunlun Hongxing Ice Hockey Balloon Hall located in Longgang District, Shenzhen is the only Olympic standard ice rink in South China.

It is also the training base for China's national women's ice hockey team.

The ice hockey hall cost 30 million yuan to build, covering a total area of ​​8,344 square meters, with a standard ice hockey rink with a length of 60 meters and a width of 26 meters.

Of the 23 players on the Chinese women's national ice hockey team for the Beijing 2022 Winter Olympics, 16 were selected by the Guangdong Provincial Sports Bureau.

　　Future: How to "break the ice" in the energy consumption of venues?

　　For ordinary citizens and tourists, ice and snow consumption is mainly divided into ornamental consumption and experiential consumption.

In southern cities where ice and snow are rare, experiential consumption is the focus of ice and snow consumption.

　　In recent years, the construction of Guangdong ice and snow venues and the investment of enterprises have significantly boosted consumer demand for ice and snow experience.

However, unlike other general entertainment projects, the construction of venues for ice and snow consumption has higher requirements.

Located on the Tropic of Cancer, in the absence of natural snowfields and ice surfaces, the construction and operation of Guangdong ice and snow stadiums requires not only a dedicated venue with sufficient area, but also an operation system that can continuously maintain the venue operation and temperature control. It requires certain construction and operation costs and energy consumption costs.

This is undoubtedly a big problem for megacities with scarce land resources and huge energy consumption.

　　The construction of Sunac Ski Resort in Huadu, Guangzhou is a challenge beyond imagination.

Gurry said frankly that during the construction process, the ski resort overcame many challenges and made a lot of efforts in technological breakthroughs.

In the end, Guangzhou Sunac Snow World, as the fourth-generation indoor ski resort, created the world's unique three-dimensional cross ski trail and achieved 100% green building certification.

　　According to Gurry, in order to keep the temperature constant in the space of 1.4 million cubic meters and avoid the loss of cold air, Snow World has adopted the world's top equipment and technology blessings. A total of 5 refrigeration hosts, 67 air coolers, and 13 air conditioners are used in the whole venue. Small snow guns and 2 snow cannons are used to make snow, and snow crusher equipment imported from Germany is used for snow road maintenance to ensure continuous output of the best snow quality.

　　Undoubtedly, for the warm Guangdong, the construction of ice and snow stadiums in megacities will cause huge energy consumption.

How should these energy consumption problems "break the ice"?

In this regard, Tan Jianxiang, a professor at South China Normal University, believes that the high cost of artificial snow leads to high investment and construction costs. It is not appropriate for a city to build too many indoor ski resorts. Guangdong cities have more room for development in ice projects. It is relatively easy to implement in terms of organizational management and venue conditions, and many shopping malls have the conditions to build ice rinks for skating, ice hockey, curling and other sports.”

　　In this regard, Li Weihong introduced to reporters that in terms of experience-type and entertainment-type real ice rinks, the requirements for site construction are mainly the flatness of the ice surface, the thickness of the ice surface, and the temperature control of the indoor temperature and the temperature of the ice surface.

However, there will be higher construction requirements for competition-type ice rinks such as figure skating, curling, and ice hockey.

He said that in the construction site of the ice rink, the requirements for indoor shopping malls are firstly the column-free space, and secondly the building height, and also have requirements for the site load-bearing and air-conditioning cooling capacity.

　　But at the same time, Li Weihong also mentioned that many skating rinks mainly rely on the traditional ethylene glycol refrigeration method to maintain stable refrigeration due to the early construction time, and the energy consumption is high.

　　In this regard, Tan Jianxiang suggested that southern cities such as Guangzhou can explore the development of ultra-low temperature power generation technology, and apply the cold energy generated by power generation to the construction of indoor ice halls or snow fields through storage, forming a cycle of "ice and snow sports base - new energy power generation" Economic ecology, realizing the coordinated development of urban economic development and cultural, sports and entertainment projects.