On February 21st, the long winter vacation ended, and primary and secondary schools started one after another.

In the school season, parents should pay attention, some "pornographic and vulgar snacks" have already reached out to minors.

On January 24, the State Administration for Market Regulation, the Ministry of Education, and the Ministry of Public Security jointly issued the "Notice on Carrying out Special Governance Work on Food Marketing Without Bottom Line to Minors", requiring comprehensive management of campuses and surrounding areas, online platforms, etc. The bottom line is marketing pornographic and vulgar food phenomenon to protect the physical and mental health of minors.

  The Beijing News Shell Finance reporter found in the investigation that at present, when searching with the keyword "spoof snacks" on the e-commerce platform, there are still many businesses selling spoof candies, and some snacks even have pornography on the packaging. edge ball.

An e-commerce store called "Meet the most beautiful you ing" sells spoof snack products, including family planning supplies and candy, with the keyword "School Season".

During the conversation, the merchant said that the goods can be delivered confidentially and sent directly to the school's collection point.

  In addition to playing erotic edge balls, there are spoofs.

When a Shell Finance reporter visited a small store near Beijing primary and secondary schools, a businessman told the reporter that there are usually spoof candies such as "stool candy" for sale in the store.

In addition, a number of store suppliers on the e-commerce platform told Shell Finance reporters that they have been selling such candies for 5 or 6 years. After being reported last year, the products were temporarily removed from the shelves, but the factories are still operating normally. After "normal delivery".

  In recent years, spoof snacks represented by family planning products, candies, etc. have gradually become popular. Many Internet celebrity bloggers unboxed and tried them in the name of "snack evaluation", and recommended such spoof food to fans.

Some businesses have extended their "black hands" to minors, selling such spoof food in canteens near primary and secondary schools.

In this regard, some experts told Shell Finance reporters that the sale of such spoof candy is suspected of violating the Food Safety Law and the Advertising Law and other laws. Food operators and e-commerce platforms should compact their platform responsibilities and strictly prevent soft pornographic products from misleading minors. .

 Candy becomes a spoof tool, and merchants' marketing "black hands" reach out to minors

  In November last year, when Ms. Zhang from Shenzhen was looking for the keys at home, she accidentally found a box of family planning supplies in the bedside storage box of her 14-year-old son. The appearance of the box was the same as the real packaging.

"It feels exactly like the real thing in the hand," Ms. Zhang said.

Considering that the child is in puberty and panicking, Ms. Zhang plans to talk to her son after dinner.

  After dinner, when Ms. Zhang asked her son, she learned that the so-called "family planning supplies" had been "eaten" by her son.

The son told Ms. Zhang that this box of "family planning supplies" was actually candy, bought by a classmate for him.

Later, the son used Ms. Zhang's mobile phone to show her such candies sold on the e-commerce platform, saying that such products were actually spoof snacks sold by merchants.

However, Ms. Zhang did not understand this. She believed that children are in adolescence, and it is normal for them to be curious about gender knowledge. However, businesses took advantage of children's curiosity to "make snacks into such low-level interesting things, which is very unreasonable."

Ms. Zhang believes that sex education for children should be carried out through formal channels, and such spoof snacks should attract the attention of relevant departments.

  When searching on the e-commerce platform, Shell Finance reporters found that the above-mentioned family planning products candies are still being sold, and in addition to spoof candies, "simulated poop", "sanitary napkin cotton candy", "brain fragments", "handmade chocolate poop" and other spoof snacks Everywhere.

Among them, there are many products with tens of thousands of collections and 7,000+ reviews.

  Among them, an e-commerce store called "Meet the Most Beautiful You" uses "School Season" as the key word to sell spoof snack products, including "family planning supplies candy" and so on.

On the product introduction page, the merchants use large characters to mark the promotional content such as "eatable aunt towel" and "confidential delivery packaging without product information".

A reporter from Shell Finance noticed that there are 24 different combinations under one product link in the store, with prices ranging from 9.8 yuan to 43.9 yuan. The monthly sales in the most recent January were 600+, and the baby evaluation reached 700+.

At the same time, in order to be more realistic, the merchants have put a lot of effort into the outer packaging of the products. Taking "family planning products candy" as an example, various models are readily available, and the relevant brand logos and corresponding advertising slogans are also printed on the cover of the packaging box.

It is difficult for ordinary people to tell the difference without carefully opening the package.

  Subsequently, a Shell Finance reporter consulted the store's customer service as a student. The customer service said that the store could deliver the goods confidentially and send it to a collection point near the school.

In addition, the customer service also reminded "intimately" that "now the school is on vacation, it is recommended to place an order after the year".

  Offline, on the eve of the Spring Festival, Shell Finance reporters visited small shops and gift shops near several primary and secondary schools in Beijing.

The owner of a small shop 50 meters away from a primary school told reporters that his shop usually sells tricky snacks such as "stool candy", but since the students are on holiday now, the shop has not purchased new goods.

In addition, in a supermarket near a middle school in Shanxi, a snack called "Baba Candy" is placed in a prominent position on the shelf. The snack packaging is similar to the shape of poop, and the packaging bag is also marked with the advertising slogan "Delicious Q bomb".

Right next to this candy, there are also popular snacks such as milk chips that children love.

  Behind the undercurrent of "erotic snacks": the premium is more than 2 times, and the Internet celebrity V recommends a rhythm

  So how did these kind of erotic or spoof snacks become popular?

  Shell Finance reporters contacted a number of store supplier manufacturers - Wangxing Foods (Zhangzhou) Co., Ltd. through e-commerce customer service in the name of "stocking".

According to the company's investigation, Wangxing Foods (Zhangzhou) Co., Ltd. was established on March 27, 2014. Its business scope includes the production, processing and sales of confectionery products; cake and bread manufacturing; prepackaged food sales; self-operated and agency products and technologies Import and export business.

The registered capital of the company is 2 million yuan, the number of insured people is 48, and the food production license and food business license are within the validity period.

  Mr. Li, the person in charge of the company, said that his factory has been producing spoof snacks for five or six years, and there have been no problems during this period. Until November last year, Ms. Zhang in Shenzhen found "family planning products candy" by her son's bedside. The incident was exposed by the media. Later, the industry and commerce department asked its own factories to remove such spoof snacks from the shelves.

At present, the official website of Wangxing Foods (Zhangzhou) Co., Ltd. only has two types of candies: "skull qq candy" and "fruit flower qq candy".

  Mr. Li said that he did not understand that his own products were forced to be taken off the shelves.

He believes that this type of candy mainly plays a tricky and teasing role, "just a joke between friends".

According to Mr. Li, in addition to producing "family planning products candy", the company has also launched a variety of spoof candies such as "poo candy", "sanitary napkin cotton candy", "brain scraps", and "husband goodie pills".

It said that if there is a demand for purchases, the factory can operate normally after the year, and all goods will be shipped normally.

  Talking about the original intention of making such spoof candies, Mr. Li said that he was initially commissioned by customers to make "imitation family planning products packaged candies", and later found that the sales of such candies were much better than ordinary candies, so he began to develop other types of spoof candies. .

"Our factory is not large and cannot be compared with other big factories. We can only win through form."

In addition to supplying many e-commerce stores, Mr. Li also said that his spoof candies are very popular with foreign customers such as Thailand.

  In terms of product production, Mr. Li said that his own factory is only responsible for the production of candy, and the outer packaging needs to cooperate with other manufacturers.

Moreover, to launch a new type of spoof candy, the production process is not complicated. After the workers hand-carve the mold, they cast the sugar material in the mold, cool and solidify, and finally apply and dry.

Taking the best-selling "family planning candy" as an example, the price of each box of candy (plus outer packaging) is 5 yuan for the purchaser to get the goods in small batches, while the Shell Finance reporter found on the e-commerce platform that this kind of "family planning candy" "The price is 16 yuan a box, a premium of more than 2 times.

  In terms of product sales, Mr. Li said that among the various candies launched by the factory, only "family planning candy" and "sanitary napkin cotton candy" have been selling well.

Shell Finance reporters used "tricky snacks" as the keyword to search on multiple social platforms and found that many bloggers used "weird snacks recommendation", "sand sculpture tricky snacks", "good things recommendation" and other video gimmicks to buy " Out-of-the-box evaluation of snacks such as "family planning products candy", "sanitary napkin marshmallows", and "brain fragments" was conducted, among which "family planning products candy" appeared most frequently.

This kind of tricky snack sharing craze once fueled the popularity of spoof snacks, making them so-called "Internet celebrity snacks".

Among them, a big V with more than 300,000 fans on station B once recommended "sanitary napkin cotton candy" to fans, and said "this may be the best sanitary napkin I have ever eaten" at the bottom of the video.

At present, the video has received a record of 222,000 views and was shared 296 times in the circle of friends.

  Shell Finance reporters noticed that in August last year, the Suzhou Market Supervision Bureau carried out special surprise inspections on some Internet celebrity snack shops.

Law enforcement officers found that there were problems with 29 kinds and 503 "Internet celebrity" snacks sold in 2 stores, most of which were "spoof" candies.

Among them, there are 8 kinds and 181 products that are not marked with product standard code, manufacturer information and other labels and ingredients list on the outer packaging; 21 kinds and 322 products have names such as "Wife Good Pill" and "Husband Wenshun Granules" etc., suspected of violating the good social customs, "playing stalks" stepped on the border.

Law enforcement officers immediately took compulsory seizure measures against all the above-mentioned products, and will conduct an investigation into the above-mentioned two stores.

Afterwards, the Suzhou Municipal Bureau of Supervision commented that "Internet celebrities" must not be reduced to "fig cloths" for three non-products;

  Zheng Ning, director of the Law Department of the School of Cultural Industry Management at Communication University of China, told Shell Finance that the sale of these "spoof candies" was suspected of violating laws such as the Food Safety Law and the Advertising Law.

The Advertising Law stipulates that products shall not obstruct social public order or violate good social customs; and shall not contain obscene, pornographic, gambling, superstitious, terrorist, or violent content.

The Food Safety Law stipulates that the labels and instructions of food and food additives shall not contain false content, and shall not involve the functions of disease prevention and treatment.

And minors are still immature and curious about sex. If they lack the correct guidance, they are easily misled by soft pornography, distorting the "three views", affecting their physical health and academics, hindering normal social interactions, and even committing illegal activities. criminal road.

  Zheng Ning also suggested that food operators and e-commerce platforms should implement platform responsibilities.

First, schools and parents should join hands to provide correct guidance to children, strengthen scientific sex education, and sex education should be started from an early age; Delete illegal information; third, relevant government departments should strengthen law enforcement, resolutely crack down on illegal acts, and encourage the public to report complaints and supervise.

  Beijing News reporter Li Menghan edited Yue Caizhou intern Xiong Ke and Li Zhuoning also helpful to this article

  ■Extended reading

  Pornographic and vulgar "Internet celebrity snacks" erode minors, and the three departments jointly govern

  On January 24, the State Administration of Market Supervision, the Ministry of Education, and the Ministry of Public Security jointly deployed and carried out a special governance to comprehensively control the phenomenon of marketing pornographic and vulgar foods to minors, such as campuses, surrounding areas, and online platforms. , food with bad inducing form or content, once found, it will be taken off the shelf immediately.

  In terms of offline governance, the "Notice" requires that the main responsibilities of food producers and operators should be fully implemented, and food operators in and around campuses should be urged to conduct comprehensive self-inspection. It is strictly forbidden to purchase, store and sell packaging or labels that have pornographic, violent, or bad inducements. Foods with contents that endanger the physical and mental health of minors shall be removed from the shelves immediately upon discovery.

  According to the "Notice", relevant departments will focus on strengthening the daily supervision and sampling monitoring of food safety on campuses and surrounding areas, and list 6 violations of laws and regulations that will be severely investigated and dealt with.

Specifically, it includes: engaging in food production without permission, producing and operating food that does not meet food safety standards and illegal labels; making false or misleading commercial promotions about product performance and functions; publishing spoofs, vulgarity, and pornography Content and other advertisements that violate public order and good customs and damage the physical and mental health of minors; design, produce, represent, and publish advertisements for products that are strictly prohibited from production and sale by laws and administrative regulations such as "three no products"; production and operation of products that infringe the exclusive right to use a registered trademark; E-commerce platform operators fail to perform statutory verification and registration obligations, fail to take necessary measures to deal with illegal situations, or fail to report to the competent authorities, etc.

  The "Notice" makes it clear that those who violate the law in compliance with the "Measures for the Administration of the List of the Untrustworthy with Serious Illegal Laws in Market Supervision and Administration" will be included in the List of the Untrustworthy with Serious Illegal Laws, and those suspected of committing crimes will be handed over to the public security organs for investigation and punishment.

  In terms of online governance, the "Notice" also proposes that e-commerce platforms are required to implement the qualification verification and registration obligations of online operators, focus on monitoring and reviewing no-bottom marketing terms and behaviors, promptly clean up relevant propaganda terms and illegal advertisements, and report to the territorial market for supervision. Department reports processing status.

  At the same time, it is necessary to comprehensively use the means of registration, daily supervision, law enforcement inspection, credit supervision and other means to implement joint punishments for violations of laws and regulations targeting minors without bottom line, and severely crack down on food safety, unfair competition, advertising, trademarks, e-commerce, etc. violations in the field.

Those who fall under the circumstances of serious violation of law and dishonesty will all be included in the list of dishonest violations of serious law, and all suspected crimes will be investigated and dealt with by public security organs.

  In addition, the "Notice" also emphasizes the need to strengthen publicity, education and ideological guidance for young people.

Schools should strengthen education and publicity for all students, advocate students to develop healthy eating habits and consumption concepts, improve the ability of minors to consciously identify and resist bottomless marketing of food behaviors, and develop a civilized, healthy, and green lifestyle.