Zhongxin Finance, February 21 (Zuo Yukun) During the Spring Festival of the Year of the Tiger, the property market did not usher in the upsurge of returning home to buy properties as expected.
Recently, the Shell Research Institute released the "Report on Home Buying in 2022" (hereinafter referred to as the "Report"), showing that compared with 2021, the willingness to return home to buy a home in 2022 will show a downward trend, but the potential demand for home buyers still exists. 40% of the respondents plan to return to their hometown to buy property.
According to the "Report", about 44.7% of the interviewee group indicated that they "plan to return to their hometown to buy a house, and go back to their hometown or their hometown to buy a house", a slight decrease compared with 21 years.
At the same time, 17.3% of the respondents said that they "have no plans and will not return to their hometown to buy a house", a slight increase compared with 21 years.
In general, the willingness of customers to return to their hometowns to buy properties in 2022 will drop slightly.
Image source: Shell Research Institute "Report on Returning Homes in 2022"
There are many reasons for the short-term decline in the willingness of customers to return to their hometowns to buy properties.
The Shell Research Institute believes that, first, under the prevention and control of the epidemic, some returning home buyers choose to "live the New Year on the spot", resulting in unreleased demand; second, under the principle of "housing, not speculating," consumers have expectations of rising house prices Changes have taken place, and the home buying cycle of customer groups has been lengthened accordingly; third, the needs of some customer groups have been met; fourth, the population of third- and fourth-tier cities that lack industrial support continues to outflow, superimposed on the siphon effect of large cities and the decline in the birth rate. There is an imbalance between the supply and demand of housing, and the investment property is weak. In order to avoid "standing at a high position", the customer group chooses to wait and see or give up returning home to buy a home.
The "Report" shows that from the perspective of age structure, the "post-90s + post-95s" groups have still strong demand for home purchases, and they have become the backbone of home buyers, accounting for 56.9%.
In terms of marital status, the married group accounted for 66.1%, and most of this group of customers chose to return to their hometowns to buy properties because of improving the living conditions of their families and making it easier for their children to go to school.
From the perspective of income, 49.1% of the families returning home to buy properties have a monthly income of 5,001-15,000 yuan per month, mainly middle-income families.
What is the total house price range acceptable to home buyers returning home?
According to the "Report", 27.9% of the respondents said that the price range they were willing to accept was 1-1.5 million yuan, 25.6% said it was within 1 million yuan, 20.8% said it was 1.5-2 million yuan, and 12% said that in 2 million to 2.5 million yuan, 6.8% said it was in the range of 2.5 million to 3 million yuan.
In general, about 90% of the customer groups can accept the total price range of houses within 3 million yuan.
Where does the money to buy a house come from?
According to the "Report", 34.1% of the respondents said that their source of funds was "self-independent purchase + parental support", 30.1% of the respondents said that "the husband and wife jointly purchased", and 20.7% of the respondents said that "the husband and wife jointly contributed + Parental Sponsorship".
At the same time, about 12.9% said they "purchased independently", and 1.8% said "completely purchased by their parents".
Overall, a very low percentage of funds are fully funded by parents, but 54.8% still need financial support from their parents.
The Shell Research Institute believes that in the short term, with the effective control of the epidemic and the blessing of relevant favorable policies, the possibility of an increase in the demand for home buyers cannot be ruled out, but in the long run, limited by changes in population structure and the impact of supply and demand, the The willingness to return home to buy properties in third- and fourth-tier cities will show an irreversible downward trend.
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