China Business Daily (Reporter Zhou Ziyuwen/Photo) The successful holding of the Beijing Winter Olympics made the mascot Bing Dun Dun a favorite of countless Chinese people, and the position of "top stream" cannot be shaken.
On February 20, the Beijing Winter Olympics came to a successful conclusion, but consumers' love for Bing Dun Dun remains undiminished.
"I bid 1,800 yuan to buy Bing Dun Dun and Xue Rong Rong suits. I am in urgent need of stock. I will be responsible for the flash delivery." On the evening of February 20, while the closing ceremony of the Winter Olympics was held, a Beijing area engaged in second-hand business. The "scalper" Huang Wenli (pseudonym) sent a message to a reporter from China Business Daily.
It is understood that Bingdundun once became a "top stream", and news such as consumers lining up to buy Bingdundun and Tmall Bingdundun were sold out frequently appeared in the newspapers.
Its "worth" has also risen, and the price of Bingdun Dunxue Rongrong's suit has soared to more than 2,000 yuan.
However, a number of "scalpers" have speculated to reporters from China Business Daily that with the passage of Valentine's Day and the increase in the supply of Bing Dun Dun, its prices will gradually decline and return to stability.
Just from the current situation, the reality is not so.
Huang Wenli revealed that after Valentine's Day on February 14th, the price of Bingdundun did not plummet as he had expected, but remained at the level of 2,000+ yuan. The Beijing market did receive a batch of goods, but it was quickly digested. The number of customers who ask him for Bingdundun every day is far greater than the supply.
It was not until the closing ceremony that the price of Bingdun Dun was loosened. At present, the price of Bingdun Dun Snow Rong Rong suit is about 1,800 yuan, while the price of a single Bing Dun Dun is about 1,500 yuan.
On the evening of February 20, a reporter from China Business Daily contacted another "scalper" Li Mingxiang (a pseudonym) in Beijing as a seller. He immediately told the reporter that he was willing to bid 1,500 yuan to urgently buy a single ice pier, but when the reporter hesitated. At the same time, he raised the purchase price to 1,800 yuan.
"I have several customers who urgently place orders, the price can be negotiated, and Bing Dun Dun can contact me at any time."
Li Mingxiang revealed that he thought the price of Bingdundun would rise around Valentine's Day, and 2,000 yuan should be a ceiling, but the reality is not the case. This week, the price of Bingdundun has been stable at more than 2,000 yuan. Customers who want to buy Bingdundun The number has not decreased at all.
"I make about eight or nine transactions a day here, and the income is about five or six hundred yuan." Huang Wenli even said that some merchants he knows have recently sold hundreds of sets of ice piers every day. Based on this calculation, he can earn five or six thousand yuan a day. .
It is understood that on the afternoon of February 20, tens of thousands of spectators arrived at the Bird's Nest to watch the closing ceremony of the Beijing Winter Olympics.
The sales of Bingdundun are still hot. Many spectators line up at the official licensed merchandise retail store, and there are only Bingdundun plush toys for sale in the franchised store with a unit price of 192 yuan. The audience must hold the closing ceremony tickets and their own viewing certificates per person. Limit one purchase.
According to the on-site staff, there are only more than 1,000 ice piers in stock this time, and they were temporarily transferred from other places.
Online official flagship store sales are also booming.
Statistics show that in the past half month, more than 100 million people have poured into the official flagship store of Tmall Olympic to "squat and guard" Bingdun pier on time.
On February 20, 1 million ice piers were put on sale in the official flagship store, from 10 am to 9 pm, every hour can be grabbed.
On the evening of the same day, the official flagship store announced that more than 2 million items on the shelves that day were all sold out.
Some netizens said, "I didn't pick up any leaks", "I didn't grab any of them, I want a keychain".
As the Beijing Winter Paralympics is about to be held, what is the market situation of Xuelongrong, the mascot of the Beijing Winter Paralympic Games?
Huang Wenli revealed that the current market situation is not as hot as Bingdundun.
He predicts that, in view of Bingdundun's experience, manufacturers are stepping up the production of Xuerongrong. After the opening of the Beijing Winter Paralympics, the supply of Xueyongrong should be relatively sufficient, and the market's hype on Xueyongrong will be weak. Some.
Li Mingxiang said frankly that the current price of Xuerongrong has been fired to about 600 yuan.