[Explanation] Recently, in an enterprise dealing with snail powder in Diwang Building, Liuzhou City, Guangxi, Liu Yanru, the "post-00" anchor, dressed in a bright red Hanfu, wearing a festive pendant, holding a bag of snail powder and working hard on the screen of the mobile phone sell.
As China's number one "Internet celebrity" snack, snail noodles have become popular at home and abroad for their unique flavor.
During the Spring Festival, the anchors of various live broadcast platforms even recommended this snack "without closing".
[Explanation] This is the first time that Liu Yanru has "tested the water" live in a traditional festival since she was engaged in the industry.
During the live broadcast, she spoke very fast, trying to tell the audience the selling points and discounts as soon as possible.
[Concurrent] E-commerce anchor Liu Yanru
I am an authentic Liuzhou native, and the snail noodles that I can bring to you are authentic and authentic.
People who enter the live broadcast room will not look at you all the time, and within 30 seconds, let everyone know what you are selling in the live broadcast room and what benefits you have, so they will speak a little faster.
[Explanation] It is the business philosophy of the company to give full play to local characteristics and face the national audience.
In order to adapt to the development of the new format of live broadcast, the company is mainly engaged in the live broadcast of snail powder, and recruits "post-90s" and "post-00s" live broadcasts to bring goods.
During the Spring Festival this year, the live broadcast will not be closed, and the snail noodles will be continuously recommended to the people of the whole country.
[Concurrent] Arale, head of live broadcast business of Guangxi Fensheng Supply Chain Management Co., Ltd.
Because our anchors are all from Liuzhou, and the anchors of other platforms are from the north or other places, and they are going home.
When others are resting, we will have better opportunities and better time to recommend our brand of snail noodles.
(Our anchor) They took the initiative to choose the song package, (including) the songs for the New Year and the clothes for the New Year.
Moreover, some anchors are born in the year of birth and belong to the tiger. His clothes and headgear will also bring tiger elements in, and fans will feel very festive and like it when they watch it.
[Explanation] In order to increase sales, the company adjusted the style of the anchor according to the user's age, audience characteristics, etc., to better serve the audience.
[Concurrent] Arale, head of live broadcast business of Guangxi Fensheng Supply Chain Management Co., Ltd.
The consumer group of our brand is between 18 and 40 years old, so especially in Douyin, they are relatively young. The data I have seen is that there are more buyers from 18 to 23 years old.
Therefore, when we are doing live broadcasts, we hope that the choice of anchors is about the same age as their (audience) age, so our anchors are generally under 25 years old.
My request is that as long as our brand is introduced, our products are described in detail, and you can chat with fans whatever you want, I hope our anchors will be on the same page with them.
[Explanation] "Internet celebrity snack" snail powder is one of the epitome of "not closing" for Chinese netizens' Spring Festival shopping.
During the Spring Festival, the company's sales, fans and anchor income all increased significantly.
[Concurrent] Arale, head of live broadcast business of Guangxi Fensheng Supply Chain Management Co., Ltd.
Originally, the anchor and we were a little worried that sales during the Spring Festival would decline, but we are very happy and gratifying that our sales have not declined but have risen. A day’s sales will probably be around 40,000 to 50,000, just with Douyin.
Our audience is about 30,000 to 40,000, and 2 to 3 of the 10 friends who come in will place an order. During the Spring Festival, we have two accounts, which add up to about 70,000 fans, which is about 1 per day. Thousands of fans, so the anchor's income during the New Year is relatively high, and he can recommend the delicacies of his hometown to everyone, and his purse is also bulging, so you can see our anchor, now laughing from ear to ear.
Reported by Wang Yizhao and Liu Juncong from Liuzhou, Guangxi
Responsible editor: [Li Ji]