Cainiao Station terminated the third-party receipt system, why did it cause controversy?

　　Sino-Singapore Jingwei, February 18th (Fu Yumei intern Tao Jinbo) The end of the express delivery is re-emerging.

According to a number of media reports, Cainiao Station has recently issued a "Reminder on Resumption of Work during the Spring Festival" to local stationmasters, pointing out that according to the relevant stipulations of the "Cainiao Station Cooperation Agreement", using a third-party receipt system for storage is a breach of contract.

　　From the perspective of the industry, the notice issued by Cainiao Station directly refers to Duoduo Shopping, a platform under Pinduoduo.

A few days ago, in some cities, the Duoduo grocery collection service system has been unveiled one after another, and it is planned to attract express delivery sites to use the Duoduo grocery system to send and receive express delivery.

　　What is the relationship between the two?

Cainiao Station terminated the third-party receipt system, why did it cause controversy?

Why fight?

　　Cainiao Yizhan and Duoduo Shopping met in the last mile of the express delivery service.

　　Compared with Cainiao Station, Duoduo Cai’s business involving express delivery is still in its infancy, and it mainly focuses on the collection service at the end. At the same time, Duoduo Cai does not build a self-built station, but borrows the system of the existing express station.

　　According to a publicity poster circulating on the Internet, "Duoduo grocery delivery service is coming strongly", Duoduo grocery delivery service has been implemented with express companies such as Zhongtong, Yuantong, Shentong, Yunda, Post, Jitu and other express companies. get through.

　　The poster also says that you can enjoy high subsidies now, including a subsidy of 3,000 yuan, a package subsidy of up to 500 yuan per day, free text messages and smart voice notifications, and a PDA and printer will be delivered upon arrival.

　　The owner of a Jiangxi Cainiao Station told Sino-Singapore Jingwei that he had seen several people in a group of peers asking to buy vegetables, but he didn't pay much attention to it at the time.

"If you know there is a subsidy, you will definitely be interested. Now express delivery is not easy to do, and you can earn a little bit."

　　Under an advertisement page of Duoduo Shopping on the social platform, Sino-Singapore Jingwei also saw someone asking "how to do this", and a user nicknamed a certain station replied, "Rookie can only look at it, the company Don't let it go."

　　The aforementioned Cainiao's "Reminders for Resumption of Work during the Spring Festival" pointed out that it is a breach of contract for the inn to use the third-party collection system for storage.

Once found, Cainiao has the right to terminate the cooperation with the station, and the account associated with the same cooperation entity cannot re-enter the station within one year.

　　In addition, the owner of Cainiao Station in Jiangsu, Henan and other places told the media that in the past two days, Cainiao officials have been checking whether any outlets have connected to the systems of other stations.

　　Why did the rookie do this?

"Cainiao Station has an express delivery license and has developed into the largest terminal service network in China. Pinduoduo has cultivated an end-to-end distribution service system supported by social group buying team leaders, or has differences and intersections with the Cainiao Station service system, which inevitably creates competitive friction. ” Yang Daqing, an expert in the logistics industry, told Sino-Singapore Jingwei.

　　In fact, even if you don’t have access to the so-called collection service system, Duoduomaicai can also deploy the self-pickup business on its own.

Today, Duoduomai chooses to "cross-border" to intervene in the traffic pool at the end of express delivery. Although it is convenient for consumers and merchants, it affects the distribution of interests of both parties.

　　"Behind Duoduo grocery shopping is also a traffic platform. Whether the courier company cooperates with it actually depends on its own business considerations and related contracts." Zhao Xiaomin, an expert in the express delivery industry, told Sino-Singapore Jingwei.

　　On the other hand, however, Duoduo's compliance issues remain to be seen.

　　According to incomplete statistics, recently post offices in Xiamen, Chongqing, Pingdingshan, Fuzhou, Tianjin, Hebei, Shaanxi and other places have issued notices on "buying a lot of vegetables".

Among them, according to the "Supervision Tips on "Duoduomaicai" suspected of illegally operating express delivery business issued on the official website of Xiamen Postal Administration of Fujian Province, "Duoduomaicai" has not yet obtained the express business license in Xiamen. In the process of franchising, cooperation, business entrustment, etc., the examination of business qualifications should be strengthened, and no express business may be operated without a license, nor may an enterprise that has not obtained an express business license be entrusted to operate the express business.

Does it involve "choose one"?

　　"The Internet express information service platform launched by Pinduoduo belongs to a new format, and it is not uncommon to use information service platforms to integrate social express service resources. However, it is worth noting that if you do not participate in the construction of offline physical express outlets or stations, such platforms will Whether it is necessary to apply for relevant qualifications is still under discussion, and there is no clear qualification definition for the time being. If you are involved in self-built offline express delivery sites, you need to consider relevant professional qualifications." Yang Daqing said.

　　Sino-Singapore Jingwei noticed that some voices believed that Cainiao's behavior of prohibiting the third-party collection system of the station's warehouse is a "choose one" method that requires either one or the other.

　　In Yang Daqing's view, the rookie's request should not belong to "choose one out of two".

"Cainiao Station is a micro-hub that integrates brand blessing, information system, business diversion, etc. It relies on the Cainiao network to a large extent and needs to abide by the contract with Cainiao. This is different from a restaurant with independent viability, which can be settled in Meituan. , you can also settle in. Are you hungry?"

　　Zhao Xiaomin also holds the same point of view, believing that this is Cainiao's behavior of standardized management of its post stations, and does not involve "choose one of two".

　　Yang Daqing further analyzed that Pinduoduo hopes to improve the terminal service system and enhance coordination with terminal outlets through logistics information systems.

At present, in addition to Cainiao Station, the main terminal service providers also include Zhongtong’s Tuxi Supermarket, Yuantong’s Mom Station, and SF Express’s Station. Pinduoduo is a latecomer, and it is necessary to gradually find out its positioning and market strategy.

"Moreover, from the current point of view, the development target of Pinduoduo's Duoduomaicai is the main community group purchase and delivery point, which is dominated by community group purchase leaders, which is different from Cainiao Station's current cultivation of specialized stations."

　　"We also hope that all participants can achieve healthy and orderly development when the development prospects of the express delivery terminal are broad and the market space is large enough." Zhao Xiaomin said.

　　Regarding the content related to Duoduo grocery shopping, Cainiao did not directly respond to Sino-Singapore Jingwei because it did not want to receive too much interpretation and attention from the outside world.

(Sino-Singapore Jingwei APP)

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Responsible editor: Chang Tao