Heilongjiang, known as the "Crown of Ice and Snow", has significant advantages in ice and snow resources and profound ice and snow culture.
At present, Heilongjiang is in a critical period of revitalization and development. It is necessary to seize the favorable opportunity of the successful hosting of the Beijing Winter Olympics, build a more complete ice and snow industry chain, develop the ice and snow industry into a pillar industry for transformation and development, and use "cold resources" to drive "Economic fever" builds new advantages, fosters new kinetic energy, and creates new economic growth points for local revitalization and development.
Promote the integrated development of the ice and snow industry.
Ice and snow tourism has always been the main project of winter tourism in Heilongjiang. Ice and Snow World, China Snow Town, and Yabuli Ski Resort have become the "troika" driving ice and snow tourism in Heilongjiang. Going to Heilongjiang to enjoy ice and snow was once the first choice for tourists across the country for winter tourism. .
However, the new crown pneumonia epidemic has had an impact on Heilongjiang's ice and snow tourism, bringing about a "window period" for the transformation and development of the ice and snow industry.
Heilongjiang should transform from "singling out" in winter tourism to "prosperity in two seasons and development in four seasons" in winter and summer, actively promote "ice and snow tourism +", and form a situation of integrated development of ice and snow culture, ice and snow art, ice and snow sports, ice and snow economy and trade and ice and snow fashion.
Vigorously develop ice and snow sports.
Under the ice and snow strategy of "expanding from the south to the west, expanding to the east" and the call of "driving 300 million people to participate in ice and snow sports", ice and snow sports have become a new trend and fashion.
Heilongjiang has a solid foundation for ice and snow sports. Heilongjiang ice and snow athletes have won glory for the country many times. Ice and snow sports teams from various cities have represented the country in international ice and snow competitions for many times, and formed an ice and snow sports industry with ice and snow sports events, training and training as the core. .
In the future, we should build a year-round normalized ice and snow event system from professional sports events to mass ice and snow sports, and promote ice and snow sports into campuses, parks, communities, enterprises, and villages.
At the same time, it is necessary to vigorously develop the ice and snow sports service industry, release development potential in ice and snow talent training, event operation, venue services, sports tourism, derivative formats, etc., improve ice and snow sports service capabilities, and drive ice and snow sports consumption.
Speed up the upgrading of the ice and snow equipment industry.
The ice and snow equipment industry in Heilongjiang Province started early in China, and has formed ice and snow field equipment based on ropeways, magic carpets, snow machines and other products, and ice and snow sports equipment based on skates, snowboards, snow suits, snow shoes and other products. Two manufacturing systems.
We should actively cultivate and introduce ice and snow sports industry enterprises, accelerate the construction of ice and snow equipment industrial parks, form industrial clusters, and build a national ice and snow equipment R&D and manufacturing base as soon as possible.
Promote the cooperation between enterprises and schools, jointly tackle the key core technologies of "stuck neck" of ice and snow equipment, and make the ice and snow equipment industry bigger, stronger and better.
In short, it is necessary to dig deep into the advantageous resources of ice and snow, actively build the core brands and products of the ice and snow industry, realize the optimization and upgrading of the ice and snow industry, and turn a province with large ice and snow resources into a strong province in the ice and snow industry.
Unleash endogenous development momentum with the ice and snow economy, and embark on a road to revitalize the ice and snow industry.
(Source of this article: Economic Daily Author: Wu Hao)