A few days ago, Hong Kong, China was born the most expensive unit price land king in history - the floor price alone has exceeded 900,000 yuan / square meter.
The Repulse Bay area where the plot is located has already sold bungalows for 1.45 million yuan per square meter. This unit price is enough to buy a house of more than 100 square meters in a small mainland city.
According to the statistics of China Business News, the four major first-tier cities in China "Beijing, Shanghai, Guangzhou and Shenzhen" currently have houses with quotations exceeding 300,000 yuan per square meter.
Moreover, since last year, the transaction volume of the luxury housing market in various places has increased instead of falling, and a wave of independent market has emerged.
Data shows that Shanghai and Beijing are the largest luxury housing markets in China, with 299 units sold in Shanghai last year and 255 units sold in Beijing.
Industry insiders pointed out that the current property market is just in need of cold and luxury housing is hot.
Due to factors such as the scarcity of luxury housing supply and the large demand for wealth preservation, the transaction volume and price of luxury housing in first- and second-tier cities generally rose.
The highest listing price of second-hand houses in Shenzhen exceeds 300,000 yuan
On February 15, the Hong Kong Lands Department announced that a rural housing lot No. 1203 in Repulse Bay, Hong Kong was granted to Success Energy Limited at a price of HK$1.188 billion. The parent company is Java Holdings (00251.HK). The term is 50 years.
Calculated on the basis of the minimum total construction area, the floor price of the plot is about HK$1,117,800/square meter, or about RMB 908,000/square meter.
The Land King is located on South Bay Road in Repulse Bay, Hong Kong, which is a traditional luxury residential area in Hong Kong.
The last land transfer in the area dates back to ten years ago. Dachang Real Estate once acquired the land at a floor price of about 440,000 yuan per square meter and built the "Repulse Bay 108 PULSA" project.
After a lapse of ten years, the land price on South Bay Road in Repulse Bay has doubled.
At present, the unit price of bungalows in this area has reached the highest price of 1.45 million yuan per square meter. The total price of a suite is nearly 2 billion Hong Kong dollars. One square meter is equivalent to a suite in a small mainland city.
As we all know, Hong Kong is one of the most expensive cities in the world.
In addition to Repulse Bay, Nie Gexin Mountain in the center of the Peak of Hong Kong Island has also set a record.
In 2017, an undisclosed buyer purchased two adjacent apartments at No. 8 Nie Gexinshan Road, with a total investment of more than 1.16 billion Hong Kong dollars, or about 1.2 million yuan per square meter.
The Nanshan District of Shenzhen, across the bay from Hong Kong's Tuen Mun, is a place densely populated with luxury homes in Shenzhen, and housing prices have also risen very strongly in recent years.
"Shenzhen Bay No. 1" has always been known as the "Rolls-Royce" among luxury houses in Shenzhen. It has been reported that the highest record price for a suite in this building exceeds 340 million yuan, 9 rooms and 5 halls, and the unit price exceeds 360,000 yuan / square meter , but was quickly refuted by the Shenzhen Municipal Planning and Land Commission as false news.
At present, multiple viewing agency platforms show that the average price of Shenzhen Bay No. 1 commercial apartment is 280,000 yuan per square meter.
Unlike Hong Kong, which is just across the bay, Shenzhen's unit price ceiling for luxury homes has been under control to avoid stimulating second-hand housing prices to overheat.
About two years ago, the record price of the real estate "Hengyu Shenzhen Bay" in the same area as Shenzhen Bay No. 1 was launched. Among them, the recorded unit price of 18 units exceeded 200,000 yuan/square meter, and the total price of 14 units exceeded 100 million yuan. After only half a day, the price was urgently withdrawn.
In the end, the unit price of the real estate was controlled between 98,000 and 200,000 yuan per square meter, with an average price of 153,000 yuan per square meter.
A Shenzhen resident who lives in this area told Yicai that in fact, in recent years, the listing price of second-hand houses in the area has repeatedly exceeded 300,000 yuan/square meter, and the phenomenon of "first-hand and second-hand upside down" is obvious. After overheating, the growth of regional house prices has finally stabilized.
On February 18th, the reporter saw on the "Shell House Search" platform that a 313-square-meter, three-bedroom, one-hall sea-view house at No. 1 Shenzhen Bay was reported for a total price of 96.8 million yuan, which is equivalent to a unit price of 308,000 yuan. Yuan/square meter.
Guangzhou Youdinghao Apartment wants to sell 400,000 yuan per square meter
Guangzhou has always been known as a price depression among the four major first-tier cities, but the price of luxury houses has skyrocketed.
According to data from multiple platforms such as Anjuke and Shell, the overall average price of the property market in Shenzhen is between 55,000 and 65,000 yuan, while that in Guangzhou is only between 34,000 and 40,000 yuan.
However, in the second half of last year, it was reported that an apartment building in Guangzhou Financial City received a pre-sale certificate, and the record unit price of the highest apartment reached 420,000 yuan / square meter, which directly killed the price of Shenzhen's top real estate.
First Finance and Economics learned that this building is a south-facing first-line river view project "Hejing Zhenming·Mingzhu", and the suite that reached the highest record price is a commercial apartment, so it is not affected by the maximum price limit of primary residences.
The location of the real estate is not a traditional luxury residential area in Guangzhou, but the emerging area of Tianhe East. Due to the development of Guangzhou Financial City in the past ten years, it is expected to become the next Pearl River New City.
At the beginning of 2019, KWG, a local developer in Guangzhou, won the first residential land in Guangzhou Financial City with the cap price of 3.706 billion yuan + 55% of its own. square meters.
Moreover, under the terms of the sale, more than half of the projects built on the land must be self-sustaining.
Therefore, KWG wanted to create a distinctive high-end top-tier project with an unusual price.
"Hejing Zhenming·Mingzhu" consists of 4 residences + 3 apartments. At present, the main building area is 267-280 square meters, and the external air price is 190,000-230,000 yuan per square meter. The inspection requires a capital verification of 10 million.
It is reported that the building has a roof area of 450 square meters and a price of 190 million yuan - this is the most expensive commercial apartment in Guangzhou with a record price of more than 400,000 yuan / square meter.
A person familiar with the local luxury housing market said: "(The property) has indeed been opened for viewing, and there should be only one or two sets with a unit price of more than 400,000 yuan, and it may not be able to sell at this price in the end, just want to run Negotiate at this price, because this kind of tycoon negotiates and negotiates the price with customers.”
Before "Hejing Zhenming · Mingzhu" was born, the first place in Guangzhou's Dinghao real estate was long dominated by "Qiaoxin Huiyuetai".
Huiyue Terrace is located in the CBD area of the central axis of Guangzhou city, facing Linjiang Avenue in Zhujiang New Town in the south, with a first-line river view.
In 2020, Kingstown Huiyuetai has successively signed residential units with a total price of over 100 million online.
One of them is a 775-square-meter duplex unit of 148 million yuan, equivalent to a unit price of 190,000/square meter; the other is a 791-square-meter duplex unit, with a total price of 230 million, equivalent to a unit price of 290,000/square meter.
Up to now, the shell search platform shows that the average listing price of Qiaoxin Huiyuetai is 190,000 yuan / square meter.
Last year, the overall situation of Guangzhou's property market was not optimistic, but the luxury housing market has gone out of the independent market. According to CRIC's statistics, the number of luxury properties with a total price of more than 10 million yuan online has exceeded 2,500 for the first time.
Recently, a number of luxury residential properties in Guangzhou have received pre-sale certificates, and the average filing price of some residential projects has reached a price of nearly 150,000 yuan per square meter. The luxury housing market is joining the race for the top spot in Guangzhou's housing prices.
In response, the relevant person in charge of the Guangzhou Municipal Housing and Urban-rural Development Bureau responded that Guangzhou has always implemented strict housing price guidance, but the record price of each real estate is considered based on the surrounding real estate conditions, and dynamic price guidance is implemented, and no special price is set. red line.
Beijing's "old and broken" school districts are the most expensive
Speaking of the largest market for luxury real estate in mainland China, we have to mention Shanghai.
The most central luxury houses in Jing'an, Huangpu, and Lujiazui Riverside in Shanghai, a house can easily cost hundreds of millions of yuan, and the most famous one is "Tomson Yipin".
As early as 2005, Tomson Yipin started to pre-sell at a unit price of 110,000 yuan per square meter, which was the ceiling of the price of luxury houses in China at that time. Later, due to the market downturn, Tomson Yipin was shipped at a minimum unit price of more than 60,000 yuan. Several sets.
With the gradual prosperity of the real estate market, 10 years ago, Tomson Yipin had a unit price of a single set of top-level apartments exceeding 300,000 yuan per square meter. At that time, the total price of a high-rise duplex in Building A exceeded 300 million yuan.
In 2017, Tomson Yipin sold an apartment at a unit price of 343,000 yuan per square meter, setting a new record for new high-rise residential buildings in Shanghai.
Up to now, according to the shell search platform, the average unit price of Tomson Yipin is 270,000 yuan per square meter, the total price of the apartment starts from 160 million yuan, and the area is between 597 and 767 square meters.
Compared with Tomson Yipin, the “COFCO Seaview No. 1”, which is also located in Lujiazui Binjiang next door, is a typical representative of newly built high-rise luxury residences in Shanghai. The community consists of 5 super-high-rise river view apartments. , the building area is about 592 square meters, the total price is about 150 million yuan, and the unit price exceeds 250,000 yuan / square meter.
At present, the real estate has been sold out, and the average listing price on multiple second-hand housing platforms exceeds 200,000 yuan / square meter.
However, Tomson Yipin and COFCO Seaview One are not the most expensive mansions in Shanghai.
In the folk, the saying that "there is a sandalwood palace in the west and a royal court in the east" is widely circulated, and it refers to the two ceiling-level villa garden communities in Shanghai.
According to public information, Huazhou Junting is located in the eastern suburbs of Pudong. There are only 21 single-family villas in total, each covering an area of 5 acres with different styles. The building area is between 1300 and 1400 square meters. Swimming pool, jacuzzi, indoor elevator, etc. are standard.
Tan Palace is located in the western suburbs of Shanghai, with only 18 villas. It is modeled on the classic buildings of Britain, France, Italy and Spain. It is known as "the first luxury house in Shanghai".
In September last year, a single-family villa in Huazhou Junting was auctioned for 315 million yuan on the Ali legal auction platform, which was converted to 225,000 yuan per square meter, setting the highest price for a single residential house in the country.
Some intermediaries told Yicai that the foreclosure price is equivalent to a 30% discount. According to the market price, the average price of second-hand houses in Huazhou Junting exceeds 300,000 yuan.
The Dongjiao No. 1 building next door is also a top-class villa in Shanghai. The age of the house is updated. The current price is 380,000 yuan per square meter.
Beijing, the capital of China, although the luxury housing market is not as hot as Shanghai, Beijing leads the vast majority of cities in terms of education, medical care, industry and resources, so Beijing's market will never be short of entrants.
Beijing's Tahoe China Yard was once included in the list of China's top 10 super luxury houses. The project is located at the east starting point of Chang'an Street, on the banks of the Beijing-Hangzhou Grand Canal. The price of a yard is between 32 million yuan and 300 million yuan.
Among them, the 300 million-dollar building king has not been sold for more than ten years after it was built because it was reluctant to sell.
Because of Tahoe's debt storm two years ago, this well-known property has recently been listed on the Ali judicial auction online platform, and the auction will start in a week.
The starting price is 202 million yuan, which is a 30% discount compared to the appraisal price. The building area is 1,837.61 square meters, and the starting unit price is about 110,000 yuan per square meter.
The houses with the highest unit price in Beijing are actually not in the hands of such luxury residential communities.
As early as 2014, there have been more than 300,000/square meters of housing in the Hu school district in Beijing. Even though Beijing has vigorously rectified the school district housing since last year, such "old and broken" high-priced houses still exist, but the price is compared with last year. Slight callback.
National luxury home transaction volume rises against the trend
Ding Zuyu, CEO of E-House Enterprise Group, believes that last year, the property market showed an extreme phenomenon of rising in the first half of the year and falling in the second half of the year.
The number of luxury housing transactions in first- and second-tier cities across the country generally increased: 11,251 luxury houses were sold in Shanghai, up 4% year-on-year; 9,051 units were sold in Beijing, up 61% year-on-year; 8,061 units were sold in Shenzhen, up 151% year-on-year. Nanjing sold 1,918 units, a year-on-year increase of 36%, and Hangzhou sold 4,092 units, a year-on-year increase of 52%.
Among the top luxury markets above 50 million yuan, Shanghai and Beijing are far ahead in the number of transactions.
In Shanghai, 299 units were sold last year, an increase of 18% year-on-year, and 255 units were sold in Beijing, a year-on-year increase of 57%.
In addition, Shenzhen, Guangzhou, Dongguan, Hangzhou, Qingdao sold 41, 21, 19, 14 and 11 sets respectively.
According to CRIC's statistics, in the second half of last year, Shanghai's top luxury residences such as Cuihu Wuji, Jiulu, Greenland Haipo Bund and other projects were all sold out on the same day, and the overall winning rate of Hangzhou Zhen Aoyuan was as low as 3.3%.
Under the circumstance that the second-hand prices of most of the just-needed properties in Shanghai are stable and falling, the 10 typical luxury residential properties in Shanghai increased by 10%-14% last year.
Hong Kong Midland Property recently released data saying that in the past year, the number of new property sales in Hong Kong totaled about 761, down 65% from the same period last year. 24 transactions were recorded, a year-on-year increase of 14%.
According to the statistics of luxury real estate agency Lizhang, in the past three years, the land supply for luxury houses in Beijing has been relatively small. .
Due to the scarcity of supply, the project cycle of luxury products is getting shorter and shorter.
The development cycle of luxury residential projects with land acquisition in 2019 is more than 2.5 years, and luxury residential projects with land acquisition in 2020 are generally launched after half a year or in the second year, and the development cycle is shortened to about one year; luxury residential projects with land acquisition in 2021, land acquisition It was sold out after 4 months of opening.
The development time of developers has been greatly shortened, the transaction speed has accelerated, and luxury residential products have become more and more difficult to grab.
Tang Hua, Head of Residential Sales Department and Senior Director of Savills China, said that in 2021, the shortage of luxury housing in Shanghai will be more prominent than in 2020.
She believes that factors such as the scarcity of supply in the core area, the improvement of rigid demand, and the purpose of wealth preservation are important factors for the popularity of high-end projects.
Author: Ma Yifan