The birthplace and cradle of modern ice and snow sports in China——
Heilongjiang accelerates the construction of a strong province with ice and snow economy
Our reporter Wu Hao
During the Spring Festival holiday, Yang Tianfeng, the alpine ski instructor at Yabuli Ski Resort in Heilongjiang, was busier than in previous years.
"More and more people are participating in ice and snow sports, and the number of people skiing in Yabuli during the Spring Festival holiday has increased significantly." Yang Tianfeng has been a ski instructor for 20 years and has witnessed the vigorous development of ice and snow sports in Heilongjiang and even China.
As the province with the highest latitude in China, Heilongjiang is an important birthplace of my country's ice and snow culture, ice and snow tourism, and ice and snow sports, and is known as the "Crown of Ice and Snow".
Taking advantage of the opportunity of the Beijing Winter Olympics, Heilongjiang has accelerated the construction of a strong province in the ice and snow economy and the country's preferred ice and snow tourism destination, constantly amplifying the effect of "Longjiang Ice and Snow Helping the Winter Olympics", and creating a core area of "driving 300 million people to participate in ice and snow sports".
Small town meets snow sports
Yabuli Ski Resort is located in the southeast of Harbin, less than 100 kilometers away from China Snow Township National Forest Park.
A sub-snow road strung together two heavyweight business cards for winter tourism in Heilongjiang.
Yabuli is a small town with a population of only tens of thousands, but it is the Zhaoxing place of mass tourism and skiing in China.
On the eve of the Beijing Winter Olympics, several skiers were stationed in Yabuli to prepare for the Winter Olympics.
Yabuli has also hosted 11 important international and domestic events such as the Great Winter Games and the Asian Winter Games.
Standing on the top of Daguokui Mountain, overlooking the Yabuli Ski Resort, the white ski trails "fly down" like waterfalls.
After more than 40 years of development, Yabuli Ski Resort has 46 ski runs with a total length of 88.8 kilometers and 2 5S-level ski resorts.
Yabuli is being built into a well-known domestic and world-renowned ice and snow training ground, a high-quality ice and snow tourism destination, and a check-in place for ice and snow sports enthusiasts.
"A lot of skiing talents came out of Yabuli." Zheng Min, deputy general manager of Yabuli Sunshine Resort, told reporters that there are many Yabuli people in the domestic ski resort planning, development, construction and operation talent team.
"In 1996, Yabuli held the Asian Winter Games, and many high-level athletes came to compete. Among them, skiing looked very cool, so I tried to practice with my friends and never left. Today, my childhood Playmates have become members of the national alpine skiing team." Yang Tianfeng is full of expectations for the future, "After the Beijing Winter Olympics, more people will participate in skiing, and I am very optimistic about the profession of ski instructors."
Shanghai citizen Wang Jing brings her two children to Yabuli every year for skiing.
She said: "Children like Yabuli very much. Skiing makes them feel the charm of ice and snow sports and cultivates their spirit of bravery and bravery."
Today, Yabuli has formed a complete ski resort industry chain, with five-star hotels, ecological folk villages, farmhouses, Linjiale and other tourist service facilities.
"Leveraging the east wind of the Beijing Winter Olympics, we are making every effort to build a world-class ski resort represented by Yabuli and promote the high-quality development of the ice and snow industry," said the relevant person in charge of the Yabuli Management Committee.
Longjiang ice and snow are integrated into the elements of the Winter Olympics
The roof is covered with snow up to 1 meter thick, and long snow tongues stick out under the eaves, and children enjoy snowball fights in the snow... The world of ice and snow fairy tales created by China's Snow Town has become "innumerable fans" and has become a domestic winter tourism " "Net Red" scenic spot has become another business card of Heilongjiang ice and snow tourism.
Since the opening of the Beijing Winter Olympics, the "Winter Olympics wind" has also been blowing in China's snow towns.
These days, the Beijing 2022 official licensed merchandise retail store (Xuexiang Store) on Xueyun Street is on fire.
"In the past, the store's sales were only a few thousand yuan a day, and the highest single-day sales during the Spring Festival exceeded 60,000 yuan." The store manager Liu Ran told reporters that since February 4, he has received many order calls and orders every day. Information, replying to messages, receiving orders, and arranging shipments have become his new normal.
This year, Harbin Ice and Snow World, which has gone through 23 years, has set up a number of ice and snow landscapes with Winter Olympic elements under the theme of "The Light of Winter Olympics Shining in the World". Visitors can fully experience the Winter Olympics culture and experience the beauty of ice and snow.
On Harbin Central Street, tourists can not only feel the exotic style of the "Wanguo Architecture Museum", but also watch the ice lanterns full of elements of the Winter Olympics.
Ice sculptures based on ice and snow sports such as skiing and skating create a strong Winter Olympic atmosphere for Central Street.
As the origin of Chinese ice sculpture and snow sculpture art, Harbin is the world's earliest art exhibition venue for ice sculptures, the most visited and the most influential.
Incorporating the elements of the Winter Olympics into the ice and snow display has become a vivid embodiment of Heilongjiang's "supporting the Winter Olympics, serving the Winter Olympics, dedicating to the Winter Olympics, and participating in the Winter Olympics".
"Ice and snow tourism has built a stage for the public to participate in the Winter Olympics and enjoy ice and snow." He Dawei, deputy director of the Department of Culture and Tourism of Heilongjiang Province, told reporters that around "Longjiang Ice and Snow Helps the Winter Olympics", Heilongjiang has created a variety of winter tourism Products, two boutique routes were selected as the national ice and snow tourism boutique routes of "Building Dreams of Ice and Snow Accompanying the Winter Olympics".
Winter Olympics boost industrial upgrading
At the Beijing Winter Olympics, athletes from Heilongjiang Province won gold medals for the Chinese delegation.
Before the current Winter Olympics, 9 of the 13 Winter Olympic gold medals won by my country were won by athletes trained in Heilongjiang Province.
As the earliest province in my country to carry out ice and snow sports, Heilongjiang is the birthplace and cradle of modern ice and snow sports in my country.
"Heilongjiang's ice and snow industry has huge potential. It is necessary to take advantage of the favorable opportunity of the Beijing Winter Olympics to dig deep into the advantages of ice and snow resources and cultivate new economic growth points." Zhang Guihai, president of the Heilongjiang Ice and Snow Industry Research Institute and professor of Harbin Institute of Physical Education, believes that Heilongjiang should make ice and snow better. The equipment industry will be built into a "national weapon" with Longjiang characteristics, and promote the high-quality development of the ice and snow equipment industry.
Heilongjiang's ice and snow equipment industry started early. Qiqihar Heilong Ice Knife Factory established in 1951 was the largest ice sports comprehensive equipment manufacturer in China and a representative enterprise of Heilongjiang ice and snow equipment industry.
"For a long time in the last century, Heilong ice skates represented the highest level of Chinese skates, and the products were exported to more than 20 countries and regions." Ju Peihong, general manager of Qiqihar Heilong International Ice and Snow Equipment Co., Ltd. told reporters that in order to achieve product upgrades and upgrades Competitiveness, the company has cooperated with scientific research institutes to develop titanium alloy skates, which reduces the weight of the blade by about 10%, and has reached the world's advanced level in terms of material, structure and human biomechanics.
Private enterprises represented by Heilong International Ice and Snow Equipment Co., Ltd. are full of confidence in the development of the ice and snow industry after the Beijing Winter Olympics, and look forward to solving the bottleneck problem affecting the high-quality development of the ice and snow industry as soon as possible.
"In the development of the ice and snow industry, private enterprises have insufficient investment in scientific and technological research and development due to their small size and limited funds, and lack the ability to sustain development; ice and snow equipment enterprises have taken the initiative to undertake less national and provincial scientific research projects, and lack the core competitiveness of science and technology. In the future , we must strengthen policy and capital investment, and promote the ice and snow equipment industry to move towards the mid-to-high end." Ju Peihong said.
After the Beijing Winter Olympics, the ice and snow industry will usher in rapid development across the country.
Although Heilongjiang has natural advantages in ice and snow resources, a profound ice and snow culture, and an early-developed ice and snow industry foundation, it will inevitably face fierce competition from other regions.
Ice and snow equipment is a powerful guarantee for enhancing the core competitiveness of the ice and snow industry.
"Heilongjiang should make efforts to build high-end ice and snow equipment manufacturing industry, gradually break through the core technology and key links of ice and snow equipment manufacturing, and improve the level of intelligent manufacturing." Zhang Guihai believes that it is necessary to accelerate the promotion of the deep integration of information technology and the ice and snow equipment industry, as well as new The application of materials and smart wearable technology in ice and snow sports equipment, and the development and production of multi-grade ice and snow sports equipment products suitable for the needs of different groups of people.