On February 17, the Douyin Music Open Platform announced a brand upgrade, officially named "Hot Galaxy", and launched a number of measures in terms of services, promotion and other aspects to help musicians manage their works one-stop and gain more traffic exposure opportunities. Empowering music agency copyright agencies and musicians to develop sustainably.
According to reports, the brand upgrade of the Douyin Music Open Platform mainly involves three aspects: a number of basic services, two promotion scenarios, and three annual plans, in order to continuously improve the platform infrastructure and strengthen support for musicians.
In terms of services, the Hot Galaxy service platform has formed a basic service system integrating song promotion, song and song matching, agency distribution, and data analysis.
It is understood that the platform can provide institutions and musicians with customized marketing promotion services and agency distribution services.
At present, Douyin music distribution channels have covered 200+ music platforms and 100+ regions, enabling excellent music works to quickly enter the global market.
In addition, after the official independent authorization, the platform can also promote demos to be more covered by matching, so that good works can be seen by more people.
In terms of promotion, Hot Galaxy has added two new promotion scenarios, "music promotion" and "singing song matching".
Under the "Music Promotion" service, Douyin Music can provide music copyright owners, studios, publicity companies, etc. with publicity experts and resource connections, and promote the participation of talents in promotion through solicitation and assignment.
At present, Douyin has more than 100,000 active promoters of music, which can provide a wide range of creative support for the promotion of music works.
"Singing and singing matchmaking" is a song and song service launched by Hot Galaxy, which allows original lyrics and music to fully connect with music experts.
Through this platform, original lyrics and songs can be widely sung, so that there are diversified versions of different styles; and for music experts, a large number of official genuine lyrics and songs can be licensed for free through this platform.
In addition, the hot Galaxy service platform has specially launched three annual plans: the hot plan, the galaxy plan, and the super volume plan to fully meet the different exposure needs of musicians.
Among them, the hot plan is a support plan for original musicians. Through the whole site traffic and operation guidance, it helps original musicians to settle in, increase fans, promote songs and even get on a bigger stage.
The Galaxy Project is a self-made co-production project for high-quality musicians and labels.
The super volume plan will launch a full range of support measures for treasure songs.
It is reported that the specific measures of each plan series will be launched one after another this year.
As short videos have become a new music carrier, Douyin Music Open Platform has become a new distribution channel and promotion outlet for music works, and a link between music content and promotion and realization, music creators and audiences, and music and all walks of life. .
According to Douyin Music data, the platform’s songs are played 7 billion times a day, and 60% of musicians have doubled their fans within one year.
The launch of the hot Galaxy service platform will inject a boost to the development of the music industry.
The relevant person in charge of Douyin Music said that publicity and promotion is a pain point faced by all platforms and institutions in the music industry. Create a one-stop service platform.
Backed by the huge traffic pool of Douyin, Hot Galaxy has a natural advantage in song promotion, and is committed to making talented musicians and creators shine.