On February 16, just after spending the Lantern Festival with the people of the whole country, CCTV hosts Li Sisi and Nigmati were guests at a special event of Pinduoduo's 10 billion subsidy live broadcast and goods, recommending "New National Trend" and "New National Trend" to 13 million netizens on the whole platform. "Domestic products" and other high-quality goods, continue to send the blessing of "opening the year and profit is".
It is understood that this live broadcast was jointly held by CCTV News and Pinduoduo, and it was broadcast live on CCTV News Weibo, CCTV News Video Account, CCTV Client, Pinduoduo APP and Mini Programs at the same time. On the basis of tens of billions of subsidies, the second discount is aimed at sending the first gift of the new year to the people of the whole country.
▲ This live broadcast will be broadcast simultaneously on CCTV News Weibo, CCTV News Video, CCTV client, Pinduoduo applet, client and other channels. The products in the live broadcast room are all carried out twice on the basis of tens of billions of subsidies. discount.
In this live broadcast, Li Sisi and Nigmat specially recommended domestic products such as Pechoin, Huili, Feiyue, Seagull Watch, Mark Huafei, Anta, Liby, Li Ning, etc. new consumption.
Not long ago, Pinduoduo officially launched the "2022 Duoduo New National Trend" action, with the concept of "Quality National Trend, Better Life", aiming to further leverage the platform's most consumers and the advantages of digital technology, and promote new domestic products and new national trends. Brands carry out special support to help China's real economy.
13 million netizens on the entire platform are enthusiastic about the new national trendy brand
"Xiao Ni, have you watched the Winter Olympics yet?" The Winter Olympics were in full swing, and the two CCTV hosts brought a series of domestic sports products to netizens at the beginning, including Peak all-around freestyle skis, Anta Energy Ring women's walking Shoes, Double Happiness badminton racket set, etc.
Just after the Lantern Festival and the Winter Olympics, the new national trends and new domestic products in the live broadcast room are particularly favored by netizens.
"Every second, the heart shape on the dial is beating, as beautiful as the heartbeat." When CCTV host Li Sisi recommended a new seagull watch to netizens in the live broadcast, netizens left messages "The girl's heart was hit. "The national tide is the real tide."
Subsequently, a sweater co-branded between Mark Faye and "National Treasure" once again attracted the attention of the audience in the live broadcast room. This national tide sweater incorporates elements of traditional Chinese cultural relics, and the embroidered print on the chest is "National Treasure" IP. The joint Garuda reflects the perfect combination of tradition and trend.
In the live broadcast, a "patriotic youth" canvas shoes from the time-honored brand Huili also made Xiaoni "lovable". After wearing them, he bluntly said "comfortable and trendy", which attracted netizens to place orders.
In the live broadcast that night, Li Sisi and Nigmati also distributed a large wave of excess benefits to netizens. New national tide and time-honored products were all subsidized on the basis of tens of billions of subsidies.
For example, the Seagull Guochao watch is directly reduced by 200 yuan on the basis of the 10 billion subsidy, the low price of the whole network is 1799 yuan, and the live broadcast price is only 999 yuan; the Baique Linghu Year Gift Box is also preferentially subsidized for the first time, with a low price of 439 yuan on the whole network and the live broadcast price. 353 yuan and so on.
Driven by Li Sisi and Nigmat, the enthusiasm of netizens in the live broadcast room has not diminished.
As of 22:00 that night, a total of 13 million netizens have poured into the live broadcast room to buy good goods from the national trend. The average daily sales of seagull, Huili, Pechoin and other items have increased by over 370% year-on-year, and have driven the platform's new national trend, time-honored brands and other products An increase of more than 240%.
"Duoduo New National Tide" Explores a New Model of "Integration of Data and Reality"
In recent years, "new national trends" and "new domestic products" have become the hottest consumption phenomenon, and have also brought new opportunities for many domestic brands.
Not long ago, Pinduoduo announced the official launch of the "2022 Duoduo New National Trend" campaign, with the concept of "Quality National Trend, Better Life", aiming to further leverage the platform's most consumers and the advantages of digital technology, and continue to promote "new domestic products". "New National Tide" directly connects new consumption and helps China's real economy.
The person in charge of the "Duoduo New National Tide" project said that in the next year, Pinduoduo will set up a special team, start a spike support plan, a 10 billion subsidy star-making plan, and invest 10 billion "support resource packages" to cultivate 10 Ten billion new national tide brands, 100 billion national tide brands.
In order to continue to help the new domestic products directly connect to the new consumption, Pinduoduo also cooperated with more than 100 domestic brands such as Midea, Shanghai Jahwa, Liby, Junlebao, Galanz, Gujia Home Furnishing, Hongxing Erke, Tan Carpenter, etc., to jointly launch the first season of "New National Trend" consumption season".
Users can open Pinduoduo, search for "New National Trend", "New National Trend", "Duoduo New National Trend" to enter the relevant page, and place an order for New National and New National Trend products with one click.
It is understood that the first-quarter consumption season of "Tooduo New National Tide" will last from January 15 to the end of February.
During this period, Pinduoduo will invest at least 1 billion level of traffic resources to provide special support for the new Guochao brand, and the 10 billion subsidy will also fully cover the shortlisted brands and commodities.
At present, the "Duo Duo New National Tide" action has successively entered the fields of China's home appliance manufacturing, light industry and beauty industry, and has cooperated with Midea, Proya, Islay and other brands through "platform-specific contributions", "full-link cooperation" and "digital upgrades". ” and other ways to explore a new model of “digital-real fusion”.