When the Winter Olympics dream meets the Chinese dream, "300 million people participating in ice and snow sports" turns from a vision into a reality.
How will the Beijing 2022 Winter Olympics promote my country's ice and snow industry?
What kind of new consumption momentum will be stimulated?
How to help the coordinated development of Beijing-Tianjin-Hebei?
Focusing on these hot issues, the reporter interviewed Dai Bin, President of China Tourism Academy, Liu Xiangdong, Deputy Director of Economic Research Department of China International Economic Exchange Center, and Liang Weijian, Managing Partner of PricewaterhouseCoopers China Market.
Seize new opportunities for industrial development
Reporter: From the perspective of industrial development, how do you view the role of the Beijing Winter Olympics in promoting my country's ice and snow industry?
Liu Xiangdong: Hosting the Winter Olympics will play an important role in promoting the development of the local and even a country's ice and snow sports industry.
Taking the opportunity of the Beijing Winter Olympics to lead "300 million people to participate in ice and snow sports", it will not only promote the development of related industries such as ice and snow tourism, culture and sports, commerce, catering, accommodation and real estate, but also deeply explore ice and snow, the Great Wall, folk customs, and local characteristic industries. Business opportunities, enhance the transformation and research and development capabilities of the equipment industry technology for winter Olympics events such as ice and snow, and effectively meet the huge equipment market demand behind "300 million people participating in ice and snow sports".
The Beijing Winter Olympics have left a valuable legacy for my country's ice and snow sports and the world's ice and snow industry, and will drive the rapid development of my country's ice and snow industry.
In the past two years, the ice and snow industry under the impact of the new crown pneumonia epidemic has returned to the growth momentum. It is expected that the industry scale will exceed one trillion yuan in the next five years, showing huge development potential.
Liang Weijian: The preparation and holding of the Beijing Winter Olympics has driven the popularization and development of ice and snow sports in China, realizing "300 million people participating in ice and snow sports", improving the health of the people, and promoting the construction of a healthy China.
At the same time, the holding of the Beijing Winter Olympics will also drive the Chinese sports industry into a golden period of development.
Due to the increasing demand for various facilities for ice and snow sports, the technological innovation capability of ice and snow equipment will also continue to improve, and a large number of ice and snow equipment industrial parks will be born at the same time.
Under such conditions, the ice and snow industry has also begun to deeply integrate with other industries, driving the development of fitness and leisure formats such as ice and snow sports fitness, ice and snow sports training and education, and ice and snow sports tourism.
The ice and snow industry has broad prospects for development. High-tech categories such as ice and snow equipment and clothing will become hot spots for the upgrading of ice and snow consumption. It is very important to do a good job in the coordination of the industrial chain and the supply chain.
Reporter: How to promote the high-quality and sustainable development of my country's ice and snow industry in the future?
Dai Bin: The development of ice and snow leisure and ice and snow tourism is an effective way to realize the creative transformation and innovative development of the Olympic heritage.
What the Beijing Winter Olympics and Paralympics leave behind is not only a sports cultural heritage, but also an economic asset of ice and snow.
Many host cities of the Winter Olympics and Winter Paralympics are often ski resorts before the games. With the release of the Olympic effect, tourists from all over the world will come after the games, which in turn will drive local economic and social development.
As the host cities of the 2022 Winter Olympics and Paralympics, Beijing and Zhangjiakou have built and improved a number of high-level venues and transportation infrastructure.
In addition to the service during the game, it also left an extremely rare Olympic legacy.
These competition venues, service facilities and transportation infrastructure provide valuable assets for the development of ice and snow sports, ice and snow leisure and ice and snow tourism.
my country's ice and snow economy is still in its infancy, and the transformation of Olympic heritage into Olympic assets is inseparable from scientific and rational planning and design and market cultivation.
Liu Xiangdong: Compared with a strong country in ice and snow, my country still has many shortcomings in ice and snow infrastructure, talent training, etc. In the future, it is necessary to strengthen the construction of ice and snow sports venues and facilities to increase public awareness, participation and popularity of ice and snow sports. At the same time, a mechanism will be formed in the training of ice and snow talents, the mass base of ice and snow sports will be continuously expanded, the balanced and coordinated development of ice and snow sports areas will be promoted, the technical accumulation and technological innovation of ice and snow equipment will be emphasized, and the application of new generation information technology and intelligent terminal products will be promoted.
Stimulate new kinetic energy of ice and snow consumption
Reporter: From the perspective of consumption, how will the Beijing Winter Olympics promote the consumption of ice and snow sports?
Liu Xiangdong: The Beijing Winter Olympics has boosted residents' enthusiasm for ice and snow sports and smart device consumption.
One is to promote the consumption of new technologies and new products.
With the help of the concept of high-tech Olympics, the Beijing Winter Olympics fully demonstrated my country's innovative achievements in new technologies and products, such as 5G-based virtual reality (VR), synchronous viewing angles, panoramic viewing angles and other new ultra-clear viewing experiences and intelligent 5G network-based viewing experience. New applications in driving, drone express delivery and smart security, etc., show the world the latest technology and application achievements, and promote consumption in smart devices, digital products, etc.
The second is to promote the consumption of green products.
With the help of the concept of green Olympics, this Winter Olympics will use more new energy products, such as trying to use hydrogen fuel cell buses and creating an "Olympic low-carbon zone", etc., to effectively promote the consumption of green products.
The third is to promote the consumption of cultural and creative products.
With the help of the shared Olympic concept, the Beijing Winter Olympics will integrate modern architecture with natural landscapes, history and culture, build high-quality assets that can be inherited and benefit the people, and effectively promote the consumption of cultural products.
Fourth, it is expected to promote the development of international sports tourism consumption.
The Winter Olympics have opened up an international perspective for the tourism development of Beijing and Zhangzhou, and it is also an excellent opportunity for the two places to show their cultural tourism characteristics to the world.
After the epidemic subsides, it is expected that more international tourists will be attracted to the venues of the Olympic Games for visits, leisure travel, business negotiations, investment and establishment of factories, recuperation and settlement.
The host city will also show its charm, strength and vitality to the world, and release the potential of international cultural tourism consumption.
Reporter: How to continue to stimulate the new kinetic energy of ice and snow sports consumption?
Dai Bin: We are in a new stage of comprehensive development of mass tourism with market sinking and consumption upgrading. The huge market for ice and snow leisure and ice and snow tourism brought by the Beijing Winter Olympics will greatly benefit the expansion and development of the tourism economy. effect.
Therefore, we must seize this opportunity to build ice and snow venues and facilities that can meet the travel and leisure needs of the people, and cultivate more new projects, new products, and new formats.
Only by starting from both the supply and demand sides can the policy be better implemented.
It is necessary to optimize the spatial layout, strengthen project support, develop high-quality ice and snow tourism products, and improve the innovative supply system of the Beijing-Zhangjiakou sports and cultural tourism belt.
The co-construction and sharing of tourism brands across different administrative divisions is a worldwide problem. It requires not only scientific top-level design, but also local practical innovation. It is also necessary to introduce branded ice and snow events, strengthen the publicity and promotion of overseas inbound tourism, and expand the sports culture of Beijing and Zhangzhou. The international development space of the tourism belt.
From the perspective of tourism destination construction and brand cultivation, strengthen cultural leadership and technological innovation, develop smart tourism, and continuously improve tourism governance and tourist satisfaction.
Facilitate the coordinated development of Beijing-Tianjin-Hebei
Reporter: From the perspective of regional economic development, what role does the Beijing Winter Olympics have in promoting the coordinated development of the regional economy in Beijing and Hebei?
Liu Xiangdong: With the continuous advancement of the coordinated development of Beijing-Tianjin-Hebei, the supporting facilities in Chongli, Yanqing, Huailai and other places have been accelerated.
A number of key projects for the construction of the Winter Olympics have promoted the interconnection of infrastructure between Beijing and Zhangzhou.
The completion of the Beijing-Zhangjiakou high-speed railway has greatly shortened the time from downtown Beijing to Yanqing, Zhangjiakou, Hebei and other places, driving the coordinated development of large, medium and small towns in the region, promoting the construction of a world-class urban agglomeration in Beijing-Tianjin-Hebei, and accelerating the formation of the Beijing-Tianjin-Hebei region. develop a new pattern.
In particular, by coordinating local economic and industrial development and jointly building the Beijing-Zhangzhou Winter Olympics cultural, sports and tourism industry belt, it has promoted local economic development and industrial restructuring, benefiting both urban and rural residents.
Liang Weijian: Beijing has become the world's first "Double Olympic City", and the future legacy of the Winter Olympics will be amazing.
The Beijing Winter Olympics has attached great importance to heritage work from the very beginning of its preparation, fully considering the inheritance and utilization of the Olympic heritage, and formulated and implemented the Beijing Winter Olympics Heritage Strategic Plan, focusing on sports, economy, society, culture, environment, urban development and regional development7 To plan and use the Winter Olympics heritage in 35 fields in each aspect, it will leave valuable wealth for the long-term development of the host city and the region, benefit the general public, and achieve a win-win situation between the Olympic Movement and the development of the city and region.
After the Winter Olympics, the Zhangjiakou competition area and the Yanqing competition area will be built into a ski tourism industry belt in the northwest of Beijing, and this will be the core to drive the development of the ski tourism industry in the entire North China region.
(China Economic Net reporter Ma Changyan)