Inside the arena, the Beijing 2022 Winter Olympics are full of splendor; outside the arena, the enthusiasm for ice and snow sports is high, the consumption of ice and snow is hot, and the ice and snow industry is booming driven by low-carbon technology and digital technology.

Taking advantage of the East Wind of the Winter Olympics, People's Daily Online launched a series of reports on the "Economic Spillover Effect of the Winter Olympics", explaining from multiple perspectives that "Ice and Snow are also invaluable assets", showing the strong economic spillover effects of Winter Olympics + and Ice + Snow +.

  "The Winter Olympics have brought us great changes. Our family of six, three of whom are related to the development of the ice and snow industry driven by the Winter Olympics." Zhao Chunxinhe, a 54-year-old villager in Yingcha Village, Chongli District, Zhangjiakou City, Hebei Province this year The son became the construction worker of the ice and snow town in Prince City together, and his wife Shan Dongmei also went to work in the ski hall of the ski resort. The family enjoyed the economic dividends of the Winter Olympics at their doorstep.

  Not only Zhao Chunxin's family, but in recent years, with the opportunity of the Winter Olympics, ice and snow consumption has gradually become popular, and more and more people have taken up "snow rice bowls" and become a member of the ice and snow-related industries.

At the same time, the development dividends of the ice and snow industry have been released frequently, and more and more industry enterprises have ushered in a new "window", giving new vitality to regional economic development.

  Olympic "winter" wind blows ice and snow consumption fever

  The life of Zhao Chunxin and his family has become more exciting because of the Winter Olympics.

  "The high-speed rail has been opened, the road has been repaired, the transportation is convenient, and more people come to us to experience ice and snow sports." Zhao Chunxin told People's Net Finance that thanks to the promotion of the Winter Olympics, people all over the country paid attention to the ski resorts in Chongli. , Wanlong, Genting, Taiwu, Fulong and other ski resorts are like weaving tourists.

  More and more tourists have brought fire to the ice and snow economy.

Zhao Chunxin said with a smile that tens of thousands of people come to Chongli every year to experience the charm of ice and snow.

  Not only in Chongli, Hebei, but with the national ice and snow consumption trend brought by the Winter Olympics, ice and snow consumption such as skiing has become a new fashion in many regions of my country, and the development of the ice and snow industry has also become a new bright spot in the regional economy.

  In the mountain city of Chongqing, Nantian Lake International Ski Resort in Fengdu County, Jinfo Mountain Ski Resort in Nanchuan District, Longgang Ski Resort in Yunyang County, and Sunac Snow World Indoor Ski Resort ushered in a boom in ice and snow tourism before and after the Winter Olympics. The number of people "going to the snow" has increased from less than 10,000 in 2018 to more than 1.5 million in 2021.

  In the spring city of Kunming, the multiple pleasures of "appreciating the snow on the mountain, playing with the snow in the mountain, and skiing down the mountain" have become a reality in Jiaozi Snow Mountain.

During the Winter Olympics, snow CS challenges, snow UFOs, snow treasure hunts and other refurbished ice and snow games have become the check-in places for Internet celebrities.

  Not only skiing, but also ice and snow tourism is developing rapidly.

According to the "China Ice and Snow Tourism Development Report (2022)" released by the China Tourism Academy, the number of national ice and snow leisure tourists increased from 170 million in the 2016-2017 ice and snow season to 254 million in the 2020-2021 ice and snow season. In this quarter, the number of ice and snow leisure tourists in my country will reach 305 million, and the income of ice and snow leisure tourism is expected to reach 323.3 billion yuan. my country is entering the stage of rigid life demand for ice and snow tourism from the stage of ice and snow tourism experience.

  In addition, consumer goods related to ice and snow tourism have also become "sweet pastries" in the market driven by the Winter Olympics.

According to the big data monitored by the Ministry of Commerce on key e-commerce platforms, as of late January this year, sales of ski equipment increased by 51.9% year-on-year, sales of Winter Olympics souvenirs increased by 26.9 times year-on-year, and sales of tickets for ice and snow theme parks and ski resorts increased year-on-year respectively. 131.5% and 95.2%.

  Xu Hongcai, deputy director of the Economic Policy Committee of the Chinese Society for Policy Science, told People’s Daily Online that it is inevitable that the ice and snow economy has become popular due to the Winter Olympics.

The ice and snow economy related to sports consumption has a great radiation effect and driving effect. In addition, local governments have increased investment in improving sports venues and hardware facilities, which has promoted the rapid development of the ice and snow economy.

This is not only a requirement for young people to catch up with fashion, but also a requirement for enriching cultural entertainment and improving physical fitness.

  Xu Hongcai said that consumption plays a fundamental role in economic development, and there is a lot of room for growth in high-quality and diversified ice and snow consumption demand.

For example, many regions have promoted the in-depth integration of related industries and the ice and snow economy. "Ice and snow + sports" events, tourism, cultural folklore, technology manufacturing, and health care have great potential for integrated development.

  Taking advantage of the trend to release industrial dividends

  During the Spring Festival, Jin Huiyuan's ice and snow equipment technology company worked overtime at full capacity to produce snowboards and other ice and snow equipment.

  "Driven by the Winter Olympics, I expected the company's development prospects to be good, but I didn't expect it to be so good." Jin Huiyuan said that for the first time since last year, she encountered "the trouble of growth"-too many orders and unable to supply goods.

  Jin Huiyuan told People's Daily Online that when she first entered the ice and snow equipment industry in 2003, domestic ice and snow sports were still a niche sport.

In recent years, with the rise of domestic ice and snow sports, the sales focus of self-designed and produced ski equipment has turned to China.

Last year, more than 20,000 sets of snowboard equipment were sold, a year-on-year increase of 80%.

At the same time, the industrial supply chain of ice and snow equipment has also been improved in the domestic market. At present, they have set up production bases and outsourcing bases for non-core equipment in the south, and a snow equipment distribution center in Zhangjiakou in the north to coordinate upstream and downstream.

  Not only ice and snow equipment companies, but also driven by the Winter Olympics, "upstream" enterprises in the ice and snow industry chain such as ice and snow field construction, ice and snow field equipment parts and components, as well as ice and snow field operation and management, ice and snow event services, public ice and snow sports and training, ice and snow tourism, "Downstream" enterprises in the industrial chain such as ice and snow product distribution and marketing channels usher in a new "development" outlet.

According to the "China Ice and Snow Sports Development Plan (2016-2025)", the total scale of my country's ice and snow industry in 2022 will exceed 800 billion yuan, or it will strive to achieve the goal of exceeding 1 trillion yuan in market size in 2025.

  The huge market space, coupled with the increasingly strong mass base and the trend of continuous capital influx, the ice and snow industry enterprises have achieved rapid expansion.

  According to Tianyancha data, as of the end of 2021, there are more than 8,500 related enterprises engaged in ice and snow sports in my country.

In the seven years from 2015 to 2021 after the successful bid to host the Winter Olympics, the average growth rate of newly registered ice and snow sports related enterprises reached 24.3%, especially in 2021, which increased by 38.3% year-on-year, and the growth rate was relatively fast.

In addition, among the A shares in my country's capital market, dozens of listed companies have already deployed ice and snow-related industries in advance, covering ski resorts, sports equipment, sports events, training services and even smart wear.

  "my country's ice and snow economy is in the ascendant, and it is playing a greater role in economic growth." Xu Hongcai told People's Net Finance that in the post-Olympic period, the innovation and upgrading of the ice and snow industry will also require local governments to introduce industrial support policies according to local conditions, both in terms of industrial hardware and software. "Set up the stage" for the enterprise.

  Wang Shi'an, a professor at Shenyang Institute of Physical Education, believes that the current ice and snow tourism products in my country are relatively simple, and are not fully integrated with other resources. They are mainly concentrated in ski resorts and ice and snow towns. The development of the ice and snow tourism industry also needs to strengthen the innovation of humanized service concepts and models. .

  Innovation and Vision in the Post-Winter Olympics Era

  The slope obstacle skill track of Yunding Ski Park incorporates the elements of the Great Wall and the Beacon Tower, allowing athletes from all over the world to experience "flying over the eaves and walking the walls" when skiing on the "Snow Great Wall"; the national ski jumping center "Xue Ruyi" with both natural and humanistic features, Witnessing the wonderful performance of the athletes; the industrialized scene full of the imprint of the times - the Shougang Ski Jumping Platform, known as the "Industrial Disneyland" by the media, has become a world-class "Internet celebrity" place...

  The Winter Olympics in full swing will let the world see China's innovative development in the construction of ice and snow stadiums, operation services, communication energy supply, technological innovation and so on.

  How will the spillover effect of the Winter Olympics continue to emerge after the Winter Olympics competition ends?

Where are the Winter Olympics venues and operation services going?

Can ice and snow tourism and sports continue to be popular?

  Xu Hejian, director of the 2022 Beijing News Center and spokesman for the Beijing Municipal Government, said recently that the Beijing Winter Olympics will greatly promote the development of the ice and snow industry, infrastructure construction and the improvement of people's livelihood.

The development of the ice and snow industry in the post-Olympic era can be expected. Beijing will take advantage of the "city of double Olympics" to host more international ice and snow events, mass ice and snow events and youth ice and snow events to help build an international consumption center city.

  According to People’s Daily Online, Genting Ski Park will resume public skiing and tourism functions after the game, and the reserved Olympic track will be integrated into the relevant venue functions, with the ability to host world-class events.

The National Ski Jumping Center "Xue Ruyi" will serve the national fitness after the competition. In the snow season, ski jumping exhibitions, training and experience activities will be held for ski jumping enthusiasts. In the non-snow season, a platform adventure park will be set up, and rock climbing, ziplining and other projects will be added.

The National Biathlon Center will host high-level events, build a high-level training base, and carry out national fitness and mass experience activities.

Zhangjiakou Winter Olympic Village will be operated as a serviced apartment and wellness center after the games, and will also carry out cultural and tourism activities in conjunction with the Prince City Ruins Park.

  In addition, Shougang Park, where the ski jumping platform of the Winter Olympics was built, will be built as a science fiction industry cluster in the post-Winter Olympics era, including virtual reality museums, immersive theaters, VR e-sports, smart sports, and Olympic event experience centers, etc. Consumption format, explore the development of the heritage of the Winter Olympics venues, and drive the innovation of the characteristic public space format.

  Li Xianxia, ​​member of the Standing Committee of the Shijingshan District Committee of Beijing and deputy head of the district, said at a special press conference on Beijing's historical and cultural protection held recently that Shijingshan District is planning three major films, namely the Grand Jumping Platform, the Winter Olympics Organizing Committee and the "Four Pieces of Ice" for the heritage of the Winter Olympics. The post-competition use of the district has given it functions such as a sports and leisure block, a snowboard and aerial skills research and development center, and a winter sports display.

  In addition, Tianfeng Securities Research Report believes that the accelerated-driven ice and snow industry hosted by the Winter Olympics is a special resource-based industry formed on the basis of the development of ice and snow resources, with a wide coverage and a huge industrial chain.

The development of the Winter Olympics is expected to have a catalytic effect on the ice and snow industry. Since Beijing won the right to host the Winter Olympics, the central government has issued intensive policies to encourage the development of the ice and snow industry. It is optimistic that the ice and snow industry will usher in a golden period of development after the Winter Olympics. Sponsorship is expected to be a breakthrough in the future.

  "Inheriting Beijing's rich heritage of the Double Olympics will help to promote Beijing as a unique window for the construction of an international exchange center, a high-end think tank that exports large-scale sports events and activities experience, and an effective force to promote the construction of the Beijing-Zhangjiakou Sports Cultural Tourism Belt. Beijing's high-quality development and the coordinated development of Beijing-Tianjin-Hebei make new contributions," said Fu Xiaohui, secretary general of the Beijing Olympic City Development Promotion Association.