The information released by the National Development and Reform Commission’s WeChat public account on February 16 shows that in order to build a higher-level national fitness public service system and promote the formation of a network of fitness facilities with abundant supply, reasonable layout and complete functions, the National Development and Reform Commission has arranged for national fitness A total of 2.1 billion yuan will be invested in the central budget of the facility supplement project to support a total of 185 projects such as sports parks, national fitness centers, standard track and field tracks and standard football pitches in public stadiums, social football pitches, fitness trails, and outdoor sports public service facilities.

  The Beijing Winter Olympics have greatly stimulated the enthusiasm of the people to go out of their homes to participate in ice and snow sports and national fitness.

It is reported that this investment plan focuses on supporting the construction of sports parks, hiking trails, cycling trails, walking trails and other green fitness carriers combined with natural ecology, as well as supporting public service facilities projects in outdoor sports venues such as ice and snow, which can better Meet the people's growing demand for physical fitness, drive ice and snow sports into more people's lives, and promote physical fitness and sports leisure to become a common way of life.

  Public data shows that during the "13th Five-Year Plan" period, the national strategy for national fitness has been implemented in depth, the public service level of national fitness has been significantly improved, the number of fitness venues and facilities has gradually increased, and the enthusiasm of the people to promote health through fitness has increased, and the proportion of people who regularly participate in physical exercise. reached 37.2%.

  And this craze will continue in the future.

  The previously released "National Fitness Plan (2021-2025)" mentioned that by 2025, the national fitness public service system will be more perfect, the people's physical fitness will be more convenient, the fitness enthusiasm will be further improved, and the number of participants in various sports will continue to increase. The proportion of people who regularly participate in physical exercise reaches 38.5%, the county (city, district), township (street), administrative village (community) three-level public fitness facilities and community 15-minute fitness circles have achieved full coverage, and there are 2.16 social sports instructors per 1,000 people. It will drive the total scale of the national sports industry to reach 5 trillion yuan.

  At the regular policy briefing held by the State Council Information Office on February 9 this year, Qiu Ru, head of the Mass Sports Department of the State Sports General Administration, introduced that in the next step, the State Sports General Administration will promote the construction of a higher-level national fitness public service serving community residents. During the "14th Five-Year Plan" period, more than 1,000 sports parks will be built, renovated and expanded, and the management of national fitness equipment will be strengthened.

  Industry insiders believe that this will drive the consumption of various sports industries.

Many sports consumer goods companies are optimistic about future sales performance.

Rickey, the founder of nobaday, believed in an interview with reporters recently that the winter Olympics hot skiing has just started in China, and he expects that in the next decade, this emerging industry will enter a relatively mature stage in China.

  As of noon closing, Anta Sports (02020.HK) rose 2.12% to close at HK$129.9; Li Ning (02331.HK) edged up 0.94% to close at HK$80.75.