Full coverage of cross-border e-commerce comprehensive test areas in 13 districts and cities in Jiangsu——
"E-commerce going overseas" is becoming a new force in stabilizing foreign trade
□ Our reporter Ding Qianqian Tian Mochi Song Xiaohua
Just after the Spring Festival, two news related to stabilizing foreign trade in our province attracted attention: First, the State Council released the list of a new batch of cross-border e-commerce comprehensive pilot zones. The district and city cross-border e-commerce comprehensive test area is fully covered; second, the provincial government issued a document on "Several Measures for Accelerating the Development of New Forms and Models of Foreign Trade", and proposed 16 important measures.
Policy dividends accelerate industrial agglomeration
"The policy dividend of the Cross-Electric Comprehensive Pilot Zone will accelerate the gathering of cross-border e-commerce industries in Taizhou. The State Council's approval has just been released, and a number of cross-border e-commerce companies intend to settle in Thailand." said Huang Hongqi, director of the Taizhou Municipal Bureau of Commerce.
Zhang Rui, Director of the Supervision and Customs Clearance Division of Nanjing Customs, introduced that in recent years, Nanjing Customs has comprehensively promoted retail import pilot policies in cities in the province's cross-border e-commerce comprehensive pilot zones, and has comprehensively carried out retail import and export and B2B supervision models. Enterprises can enjoy simplified Facilitation measures such as declaration, check and release of checklists, facilitation of customs transfer, and innovative return supervision.
At present, all 13 districts and cities in the province have been approved as comprehensive test areas. Nanjing Customs will further increase its support to help cross-border e-commerce transform and upgrade traditional industries in our province, stabilize the fundamentals of foreign trade and foreign investment, and promote high-quality trade development. make a greater contribution.
Jiangsu Haichuang Entertainment Products Co., Ltd. is a foreign trade enterprise specializing in the development and production of board games and card games.
"After the pilot zone is approved, our customs clearance of goods will be more convenient and efficiency will be greatly improved. At the same time, it will shorten the time for tax refund to arrive and improve the capital utilization rate of enterprises. We will attract more outstanding talents to join in and help enterprises build excellent international brands. " said Fan Qin, general manager of the company.
It is understood that the latest batch of cross-border e-commerce comprehensive pilot zones have two major focuses on the pilot requirements: First, focus on the role of cross-border e-commerce in the transformation and upgrading of traditional industries, and use digital empowerment to help the transformation and upgrading of traditional industries and promote industrial transformation and upgrading. Digital development; second, from the perspective of stabilizing foreign trade and foreign investment, using new forms of foreign trade to create an engine for foreign trade growth, to promote the stabilization of the fundamentals of foreign trade and foreign investment and the high-quality development of foreign trade.
Zhenjiang's manufacturing base has been continuously consolidated. It has 3 national-level foreign trade transformation and upgrading bases, 1 provincial-level export base, and 21 internationally renowned brands that Jiangsu Province focuses on cultivating and developing. It has formed many glasses, hardware tools, auto parts, etc. A manufacturing cluster suitable for the development of cross-border e-commerce.
Relevant persons of Zhenjiang Municipal Bureau of Commerce said that they will give full play to the advantages of Danyang "world glasses capital" to create a cross-border e-commerce import and export trading platform for glasses; establish a glasses product research and development center, and promote the research and development of new products and cultivate high-quality glasses through the cross-border e-commerce platform. , High value-added glasses product independent brand.
Stabilizing foreign trade calls for new business models to improve
In fact, the situation of stabilizing foreign trade this year is more severe.
The problem of "three shortages and four liters" (lack of cores, lack of cabinets, and lack of labor; freight costs, raw material costs, energy and resource prices, and rising RMB exchange rate) still exists, while the return of orders and price increases that supported the high growth of foreign trade in the previous year were phased factors. unsustainable.
This year, the phrase "promotion of new foreign trade formats" frequently appeared in various documents of relevant departments in our province.
As an important carrier for the development of cross-border e-commerce, the cross-border e-commerce comprehensive pilot zone has innovated and formed a large number of experience and practices that can be replicated and promoted.
In the past year, Jiangsu has formulated 20 high-quality development of cross-border e-commerce in the province, and newly cultivated and identified 34 provincial-level cross-border e-commerce industrial parks and 13 provincial-level public overseas warehouses.
At the same time, carry out "industrial belt + cross-border e-commerce", deepen cooperation with large e-commerce platforms, support national and provincial foreign trade transformation and upgrading bases to use cross-border e-commerce to accelerate digital transformation, Zhangjiagang Plastic Drinking Machinery, Nantong Sports Goods, Changshu Garment and other bases are actively creating online industry zones, and over 100 traditional foreign trade companies have reached online and launched cross-border e-commerce business.
In November last year, the first "cross-border e-commerce + bonded exhibition" business in China (Suzhou) Cross-border E-commerce Comprehensive Pilot Zone was launched in Wuzhong, Suzhou. Suzhou citizens can purchase global goods on the spot at their doorstep. Under this model, consumers online Scan the code to place an order, and after checking the personal ID information, the logistics, delivery and pickup can be completed in about 10 minutes.
At the end of last year, Nantong Comprehensive Bonded Zone successfully completed the first batch of 7 cross-border e-commerce retail imported goods returns in Jiangsu Province. The problems of slow and difficult returns have improved consumers’ “cross-border purchase” experience.
Li Li, deputy general manager of Jiangsu Zhimaobang E-Commerce Co., Ltd., said that the creation of new business formats and the gradual construction of a cross-border e-commerce ecosystem will help companies solve some of the difficulties encountered in the transformation of cross-border e-commerce, such as difficulty in recruiting talents, Difficulty in connecting platforms and service companies, "We look forward to having the opportunity to help in cross-border consultation, store operations, practical training, platform connection, brand planning, resource sharing, etc. E-commerce enterprises, realize the brand to go overseas."
Our province is strengthening policy innovation guidelines. Among them, "Several Measures to Accelerate the Development of New Formats and Models of Foreign Trade" has been issued, and 16 measures will ensure the improvement of new formats and models of foreign trade.
For example, the special action of "Jiangsu Youpin Digital Trade Global" was further promoted, and a batch of cross-border e-commerce industrial parks and public overseas warehouses that were mainly cultivated by provinces and cities were added; cross-border e-commerce, foreign comprehensive services, market procurement trade, etc. Deeply integrated development of new business formats, and accelerated the promotion and application of the "City Caitong" platform.
Cross-border e-commerce has many opportunities and a large market
Taizhou Runyuan Electromechanical Technology Development Co., Ltd. is committed to the research and development, production and sales of outdoor sports products. The products are mainly sold to large supermarket chains in the United States and various professional chain retail stores.
At the same time, it conducts cross-border e-commerce sales on Amazon and ebay platforms.
As one of the first four cross-border e-commerce public overseas warehouse pilot enterprises in Jiangsu Province in 2016, the company vigorously promotes cross-border e-commerce overseas warehouse business while exporting in normal trade. At present, the number of overseas warehouse service enterprises has increased to 13. Cross-border e-commerce overseas warehouse business will become an important growth point for the company.
"On the one hand, we focus on the practice of cross-border e-commerce public overseas warehouses, and on the other hand, we lead more enterprises in Taizhou and the province, especially peer companies, to develop e-commerce overseas, create their own brand sales, independently expand overseas terminal markets, and realize business model transformation. , upgrading and transformation.” said Zhao Lixin, chairman of the company.
Zhu Jianping, assistant to the general manager of the Yangzhou Branch of Sinotrans Yangtze River Co., Ltd., said that at present, the cross-border e-commerce industry is still in a stage of rapid development. Due to the impact of the global epidemic, people's consumption habits are changing, and cross-border online transactions are changing. more and more frequently, and the degree of dependence is also higher and higher.
For cross-border e-commerce enterprises, it is necessary to identify their own product positioning, choose high-quality trading platforms and logistics providers, and adjust their business strategies based on customer needs.
"From the perspective of international trade relations, cross-border e-commerce platform policies, and domestic policies, the cross-border e-commerce industry is developing in the direction of branding, long-termism, and compliance." Li Li believes that as a cross-border e-commerce enterprise, it must be It is necessary to pay close attention to the corresponding policy releases. While the project is sunny and compliant, it is necessary to focus on improving the comprehensive capabilities of the enterprise such as brand building, product research and development, store operation, and supply chain management and control.
Zhao Lixin said that the cross-border e-commerce industry has achieved explosive growth in the past year, which is called "the first year of cross-border e-commerce", and companies with real strength will stand out this year and next year.
Developed countries in Europe and the United States have broad prospects. From the perspective of the distribution of overseas destinations for cross-border e-commerce, the United States and France have perfect infrastructure and mature online shopping environments, and have become the main export destinations for my country’s cross-border e-commerce; at the same time, emerging markets such as Russia and Brazil Booming development, the development of e-commerce has a broad foundation and huge development potential, and it is expected to become a growth point for China's export cross-border e-commerce.
At the same time, the implementation of the Regional Comprehensive Economic Partnership (RCEP) is also a new development opportunity for cross-border e-commerce.
The reporter learned from the Provincial Department of Commerce that our province is strengthening policy innovation guidelines.
When implementing important national policy documents and promulgating supporting opinions and measures, focus on combining Jiangsu's actual and commercial characteristics, and innovating ideas and measures. Stabilize foreign trade, implement high-quality RCEP, and integrate domestic and foreign trade policies.