During the Spring Festival holiday, taking advantage of the east wind of the Beijing Winter Olympics, Jilin Province performed well in ice and snow tourism. According to the statistics of the data center of the Ministry of Culture and Tourism, Jilin Province received 9.3414 million domestic tourists, a year-on-year increase of 13.9%; domestic tourism revenue was 8.385 billion yuan, A year-on-year increase of 12.4%.

Among them, ski resorts have become the check-in place for ski lovers all over the country - Beida Lake Ski Resort is the most popular, national-level ski resorts Vanke Songhua Lake Resort Ski Resort and Changbai Mountain Wanda International Resort Ski Resort have a year-on-year increase in the number of tourists. reached 72% and 351%, respectively.

"Winter Olympics + New Year" has become a New Year's custom for Jilin ice and snow tourism.

Rich ice and snow resources

　　Ice and snow are precious natural resources, ecological resources and development resources in Jilin Province. Jilin Province regards the ice and snow economy as a breakthrough for the industrial revitalization of the old industrial base.

"Ice and snow are also invaluable assets. We must consider the ice and snow industry in the national industrial development overall situation, coordinate the ice and snow resources in the province with those outside the province, coordinate ice and snow tourism with summer leisure eco-tourism, and integrate new development concepts into In the whole process of the development of the ice and snow industry, the advantages of ice and snow will be cultivated, the benefits of ice and snow will be released, the 'cold resources' will be transformed into the 'hot industry', the high-quality development of the ice and snow economy will be promoted, and a trillion-dollar ice and snow economy will be built," said Jing Junhai, Secretary of the Jilin Provincial Party Committee.

　　During the interviews in the snow-capped Jilin land, you can feel the heat of the ice and snow economy everywhere, closely following the theme of "Winter Olympics in Beijing, experience in Jilin", the heat wave of ice and snow tourism and ice and snow consumption is rolling: the region presents an industrial pattern of "east snow and west ice" , the spatial layout of each ice and snow tourism scenic spot from point to line, from plate development to global tourism is taking shape; new consumption models are rapidly iteratively upgraded.

　　Changbai Mountain in the east of Jilin and Jilin City and Changchun City in the middle are a veritable "Snow World".

Among them, Changbai Mountain is located between 41 degrees and 42 degrees north latitude. It is the world's "golden latitude of ice and snow". It is one of the three major powder snow bases in the world and is deeply loved by skiers.

Taking advantage of the abundant ice and snow resources, Jilin Province has continuously improved its facilities and effectively expanded its industrial scale. It has built 54 ski resorts, and the maximum number of visitors per day has reached 100,000.

Among them, Vanke Songhua Lake, Changbai Mountain International Resort, and Jilin Beidahu Ski Resort rank top in the country in terms of reception; Jilin Beishan Cross Country Ski Resort is the only four-season ski resort in China; Tonghua, the first professional ski competition venue after the founding of New China Jinchang Ski Resort invested 30 billion yuan to rebuild, and the old appearance was changed.

The supply of ice and snow products led by skiing in Jilin Province has been continuously enriched, and the ways of playing are more diverse, attracting more and more tourists to "embracing" ice and snow.

Ice and snow tourism is getting hotter

　　In addition to skiing, some classic tourism and leisure projects complement each other.

For example, Baishan City focuses on the Changbai Mountain brand and the mountain traditional culture brand. During the Spring Festival holiday, it received 197,100 tourists, an increase of 52.1% over the same period last year, and achieved tourism revenue of 370 million yuan, an increase of 386.8% over the same period last year. The rare natural landscape rime is breathtaking, attracting a large number of tourists every year; in addition to viewing the scenery, you can also "taste", the Manchu hot pot is unique and coveted.

　　In Changchun, ice and snow tourism is more diversified. The national 5A-level scenic spot, Changchun Jingyuetan Tourist Scenic Area, has ski resorts, ice and snow casinos, deer gardens, etc., and a new ice fishing project has been added. It is the ice and snow casino with the most projects in Changchun.

Lianhuashan Ski Resort took advantage of the East Wind of the Winter Olympics to build a new world of ice and snow for three consecutive years, attracting many tourists.

Ma Quan, the head of its ice and snow project, told reporters that after building the ski resort, they invested in the construction of a new world of ice and snow. At the same time, they also opened homestays and small rural restaurants, which stimulated the four-season sightseeing tour of the surrounding vegetable greenhouses.

　　Xibing refers to the winter fishing represented by Chagan Lake.

"Binghu Tengyu" is a nationally famous brand, and "there are fish every year" has become its unique culture.

Up to now, Chagan Lake Scenic Spot has received a total of 138,500 tourists and achieved a comprehensive tourism income of 120 million yuan.

The fishing volume is 3.5 million catties, a year-on-year increase of 10%, and the sales revenue is expected to reach 35 million yuan.

Ice and snow industry is booming

　　In order to promote more people to fall in love with ice and snow sports, Jilin Province has solved the problem of ice and snow sports education and built 557 schools with ice and snow sports characteristics, including 302 national-level ice and snow sports characteristic schools and 15 Olympic education demonstration schools for the Beijing Winter Olympics.

At present, the number of people who directly participate in ice and snow sports in Jilin Province has reached 10 million each year, of which more than 1.2 million students participate in ice and snow sports.

　　In order to fully tap the potential of the ice and snow economy, Jilin and Xinjiang signed a strategic cooperation framework agreement to jointly create the China (Changbai Mountains-Altai Mountains) high-quality development pilot zone for ice and snow economy.

Changbai Mountain is known as "the first peak in the world with thousands of years of snow and ten thousand years of pine". In December 2021, the "Forest High-speed Railway" Baidun High-speed Railway to Changbai Mountain was officially opened, connecting Changbai Mountain to Changchun City, entering the Northeast, Go straight to the main channel of Beijing-Tianjin-Hebei.

　　At the same time, Jilin Province is actively building a modern ice and snow economic system and vigorously cultivating new formats and models.

Implementing the "Ice and Snow +" strategy to make the charm of sports and the beauty of nature complement each other, and vigorously promote the cross-border integration and industrial coordinated development of "Ice and Snow + Leisure", "Ice and Snow + Culture", "Ice and Snow + Rehabilitation" and "Ice and Snow + Training". Enthusiast club, online and offline interaction, private customization and other new tourism consumption formats.

At present, Changbai Mountain, Chagan Lake, Songhua Lake, Beida Lake and Changchun Ice and Snow Xintiandi and other ice and snow scenic spots have various tourism modes and rich consumption formats. .

Making full use of ice and snow resources, Jilin Province has rich festivals and activities: it has held 6 consecutive International Ice and Snow Industry Expos, and held Changchun Jingyuetan Vasa International Ski Festival, Chagan Lake Winter Catching Festival, Jilin Rime Festival, and Changbai Mountain Powder Snow Festival, which are well-known at home and abroad. The ice and snow activities have not only accumulated popularity, but also increased consumption stickiness.

　　Zhao Lanying, general manager of Vanke Songhua Lake Resort, told reporters that their "Ice and Snow Fantasy Season" series of activities organically combines skiing with other cultural activities. Nearly 8,000 people participated in two days, generating income of 6 million yuan.

Tmall and Vanke Songhua Lake Resort invested 80 million yuan to hold the "Tmall Ice and Snow Festival", which expanded the circle of friends for new consumption, enabled exchanges and interactions between enterprises, venues, and places, and the rapid development of ice and snow tourism. Winter is "hot" and popularity "prosperous".

　　The "Implementation Opinions on Enlarging and Strengthening the Ice and Snow Industry" and "High-Quality Development Plan for the Ice and Snow Industry (2021-2035)" issued by Jilin Province proposed to enhance the market value and create a brand of "Warm Meets, Come to Jilin to Play Snow in Winter", Strive to build Jilin into a major province of ice and snow industry, a strong province of ice and snow tourism, and a world-class ice and snow tourism destination.

At present, Jilin is taking active actions, and the competitiveness, appeal and influence of the ice and snow industry are constantly increasing.

(Economic Daily reporter Li Jiping)