According to the latest data released by the central bank, RMB loans increased by 3.98 trillion yuan in January, a record high for a single month, and credit is getting off to a good start.

In order to compete for high-quality loan customers, many banks frequently resort to price wars. Specializing in new products, inclusive finance, green finance, and infrastructure construction have become key areas for banks to compete for credit funds.

  Start the layout in advance with a "good start"

  A reporter from China Securities Journal learned during the survey that many banks have deployed "good start" business in advance.

  A business person from a sub-branch of the Agricultural Bank of China in Beijing told a reporter from China Securities Journal that this year's "good start" was expected.

On the one hand, the policy continues to send positive signals, and the state has increased its support for credit in some areas; on the other hand, the "good start" business is an annual routine, and the work targets issued by banks usually require the completion of the first quarter by mid-February. Sixty to seventy percent of the total amount of loans, various preferential measures were introduced during this period.

  "As early as the end of last year, we began to look for target customers in January this year." The credit manager of the corporate department of a joint-stock bank Beijing branch revealed to a reporter from China Securities Journal, "For some high-quality credit customers, we will market in advance to seize the opportunity. At the end of last year, We started to prepare materials, and the work will be implemented as soon as possible this year.”

  A credit loan officer from the China Development Bank said that this year's approval has not changed, but the amount that can be approved has increased to varying degrees, especially in green industries, national key projects, etc., since the New Year's Day, the number of syndicated loan projects has increased.

  Industry insiders said that since December last year, the central bank has significantly increased monetary control efforts, and the market has strong expectations for stable growth. The credit data released this time has boosted market confidence.

  Uneven heat and cold start a "price war"

  Faced with the "good start" of credit, not all banks can participate and show their talents.

Some banks said that since the beginning of the year, it has been difficult to advance credit business, and policy banks, large state-owned banks, joint-stock banks, and small and medium-sized banks have been uneven.

  In order to seize the "good start" market, many banks have launched loan programs with preferential prices.

Taking the 1-year current loan as an example, some joint-stock banks normally quote the 1-year LPR interest rate by 90 to 150 basis points. to 80 basis points.

  User rating is also a reference indicator for banks to implement price preferential measures for high-quality customers.

"For customers with rating qualification A or above, the interest rate plus point is reduced to 35 basis points." said the account manager of a branch in Beijing Fengtai District of a joint-stock bank.

  In terms of attracting customers, some small and medium-sized behaviors can bring long-term cooperative business customers to apply for lower prices.

"If you can cooperate in business such as salary payment, you can apply to the head office-level department for the lowest price, and the interest rate will be reduced to 10 to 15 basis points." The above-mentioned customer manager said.

  Even so, a credit manager of a joint-stock bank still complained: "We have a certain price advantage among joint-stock banks, but there is still a certain gap compared with large state-owned banks."

  For high-quality customers who truly conform to the national development plan and the direction of policy support, some large state-owned banks offer a price of 0 plus points.

"We have a lot of discounts in this regard. The normal quotation is about 80 basis points, but for customers who really want to cooperate, we will give the best price." The customer manager of a branch in Beijing Xicheng District of a state-owned bank told a reporter from China Securities Journal .

  Increase in medium and long-term loans and optimize credit structure

  In terms of credit capital investment, most banks aim at specialization, specialization, inclusive finance, green finance, infrastructure construction and other fields.

  "Priority is given to ensuring the issuance of green credit." The person in charge of the banking department of a bank company in Huzhou City said that combined with local characteristics, green credit is mainly invested in global ecological improvement projects, green factory projects, and enterprises in the construction industry that meet green building standards.

In addition, due to the relatively simple energy structure in Huzhou, in terms of new energy, credit funds are mainly invested in the photovoltaic field, including photovoltaic projects implemented by village collectives and photovoltaic projects built by enterprises themselves to revitalize the rural economy.

  Credit supply in the real estate sector has recovered on a prudent basis.

A number of banks said that they will strictly follow regulatory requirements to control the real estate loan quota, but will not over-compress it.

The amount of loan input in the real estate sector will remain within the range of maintaining a virtuous circle and healthy development of the real estate industry.

  "In terms of development loans, most of the loans flow into policy real estate projects. We will manage the concentration of loans, and put a little bit more within the limits set by the regulatory authorities. We are mainly optimistic about the real estate mergers and acquisitions field, which can drive the growth of medium and long-term loans. Adjust the loan structure." said the head of the credit department of a large state-owned bank.

  Since the beginning of this year, personal housing loan lending has been accelerated, interest rates have been lowered, and there are obvious signs of recovery. At the same time, the financing environment of real estate companies has improved.

According to data from the central bank, loans to enterprises (institutions) increased by 3.36 trillion yuan in January, of which short-term loans increased by 1.01 trillion yuan, and medium and long-term loans increased by 2.1 trillion yuan.

  "In addition to infrastructure, the adjustment of the financing tone of the real estate industry will enrich the loan projects of banks." Industry insiders said that the increase in medium and long-term loans of enterprises is based on infrastructure development, leveraging relevant medium and long-term loans; on the other hand, banks are accelerating Put in reserve projects to push up the total loan volume.