"Today is Valentine's Day. I wish the brothers and sisters in the live broadcast room to be married." On February 14th, the "2022 Duoduo New National Tide" campaign, jointly with the beauty brand Proya, started a full-link event. The live broadcast event has led more than 2.3 million netizens to check in the top R&D center of domestic beauty and the first-class production factory in Asia.
▲During the live broadcast, Guo Yunlong (left), deputy general manager of Proya Group's e-commerce business department, came to Pinduoduo's live broadcast room to recommend Guochao good products to netizens.
On the day of the event, Guo Yunlong, deputy general manager of Proya Group's e-commerce business department, also visited Pinduoduo's "New Guochao" live broadcast room, recommending domestic products such as "morning C night A" double-antibody suits to netizens.
According to Guo Yunlong, this live broadcast aims to present the whole process of Proya products from source to sales, so that consumers can better understand the strength of Proya's R&D and production, and enhance consumers' pride and credibility in purchasing domestic products.
It is understood that the "2022 Duoduo New National Tide" campaign is a special campaign launched by Pinduoduo to help the "integration of data and reality". The special campaign is based on the concept of "Quality National Tide, Better Life" and aims to further develop the most extensive platform. The advantages of consumers and digital technology continue to promote the direct connection of new domestic products and new national trends to new consumption, and help China's real economy.
2.3 million netizens "cloud punch card" Proya factory, "morning C night A" suit is very popular
"If you want to compare the West Lake to Xizi, light makeup and heavy makeup are always suitable." On Valentine's Day, the "2022 Duoduo New National Tide" operation entered Proya's Hangzhou headquarters, and a live broadcast of domestic beauty makeup was officially launched by the West Lake.
At 3:00 p.m., Proya's R&D experts took the lead in leading netizens to visit Proya's R&D Innovation Center, and introduced the physical and chemical analysis laboratory, formula experiment area, makeup laboratory, Proya patent wall and other links to netizens in turn, and explained the raw materials of the product in detail. Selection, detection and plant extraction processes.
In the skin test experiment, the R&D experts used the skin image analysis system to display the invisible damage to the facial skin caused by ultraviolet rays on the spot through the projection experiment, which brought a more intuitive visual experience to the netizens, and also made more netizens shout "I don't know what you are." "Amazing, my po."
In the beauty town of Huzhou, 50 kilometers away from the West Lake, Proya's production factory was also presented to Pinduoduo netizens through live broadcast for the first time.
It is understood that the Proya Huzhou factory has the first-class production technology and equipment in Asia, and the production equipment of its batching workshop, manufacturing workshop and automatic packaging workshop are all from the world's top manufacturers.
According to the person in charge of the factory, Proya's sorting line is equipped with an advanced QR code system, and each product has its own "ID card" to ensure that consumers can buy genuine domestic products.
Guo Yunlong, deputy general manager of Proya Group's e-commerce business department, came to the live broadcast room to distribute excess benefits to netizens and share the brand concept of "Technology Proya".
Guo Yunlong said that this live broadcast of traceability across Hangzhou and Huzhou showed the whole process of Proya products, from the source to the hands of consumers, so that consumers can better understand the strength of Proya's R&D and production.
In the end, under the enthusiastic recommendation of Guo Yunlong, a total of 2.3 million netizens poured into the live broadcast room and clocked in Proya's R&D center and production factory.
As of 9 p.m. that night, Proya ranked top 1 on the beauty and skin care list of the day. The official flagship store added more than 100,000 fans. Many instant products in the live broadcast room were sold out immediately. The single-day order volume of various products has increased by more than 370%.
The new mode of full-link live broadcast of "Duoduo New National Trend" helps Guochao beauty makeup to directly connect to new consumption
In recent years, domestic beauty brands have developed rapidly and become the new favorites of new consumer groups.
According to the "2019 Domestic Beauty Beauty Insight Report" released by Tencent, from the perspective of consumer market share, the market share of domestic beauty products has exceeded 56%.
Guo Yunlong believes that the continuous improvement of China's manufacturing level has made the independent research and development capabilities of domestic beauty cosmetics stronger and stronger, and has a greater right to speak in obtaining core ingredients and raw materials, which is the main reason for the rapid rise of domestic beauty brands. .
It is reported that, as the head brand in China's beauty industry, Proya is also one of the first domestic beauty brands to enter Pinduoduo.
The data shows that during the past Spring Festival, Proya's official flagship store won the sales champion of the flagship store in the beauty category. The number of orders for the products of the energy-intensive series has exceeded 100,000, and star products such as the "morning C night A" essence set are also With its "technological trendy beauty", it has captured the favor of more young people born in the 1995s.
▲The production equipment of the batching workshop, manufacturing workshop and automatic packaging workshop in the Proya production plant are all from the world's top manufacturers.
"Contemporary young consumer groups are more concerned about science, effectiveness, and value recognition than ever before." Guo Yunlong said, "Science and technology has always been Proya's core concept, how to bring scientific, safe and effective products to users. It is our constant insistence." We hope to pass "Technology Proya" to all users through Pinduoduo Xinguochao's live broadcast room, so that every Pinduoduo consumer can see the unique side of Xinguobao.
It is understood that the "2022 Duoduo New National Trend" action is a special action launched by Pinduoduo to help "integration of data and reality". The digital service of the road comprehensively promotes the direct connection of the new national tide to new consumption.
The person in charge of the "Duoduo New National Tide" project said that in the next year, Pinduoduo will set up a special team, start a spike support plan, a 10 billion subsidy star-making plan, and invest 10 billion "support resource packages" to cultivate 10 Ten billion new national tide brands, 100 billion national tide brands.
"Proya has always adhered to the professional skin mechanism research as the basis, selected the world's top raw materials, and repeatedly carried out experimental verification to bring the best products to users." Guo Yunlong said that in the future, Proya will understand more deeply than ever before. To meet the needs of consumers, Pinduoduo has continuously brought new products and services to everyone on the Pinduoduo platform.