At the beginning of the Lunar New Year, Guanxu Town, Deqing County, Zhaoqing is busy.

In the past two months, Deqing has experienced a boom in the sales of gong mandarin oranges.

In addition to the high domestic sales price, Deqing Gong oranges are also exported to Europe and North America, and the sales area covers all continents in the northern hemisphere. After the "Regional Comprehensive Economic Partnership Agreement" (hereinafter referred to as "RCEP") came into effect, Southeast Asia is becoming a The new market of Deqing Gonggan.

　　Xiaoxiaogong orange has grown out of a county and grown into "net red fruit" and "international fruit", which is inseparable from the support of Guangdong's "12221" market system.

The system has continuously helped pineapples, lychees and other fruits achieve goals such as sales increase, market guidance, and variety improvement through a series of methods such as building a supply and marketing big data platform and opening up the origin and sales market, helping growers to increase their income.

　　Nanfang Daily reporter Shao Yihong

　　Southern Economic Think Tank

　　Produced by Guangdong Rural Revitalization Think Tank

　　Ecological Planting Improves the Quality of Tribute Oranges

　　"Deqing mandarin oranges are sold at 8 euros/kg in the Netherlands and Germany, and the supply is still in short supply. Now the distributor in Moscow has also approached us to discuss the ordering business this year." Looking at his fruit trees overgrown with weeds, Deqing County Chen Hui, head of Dongpu Ecological Agriculture Co., Ltd. (hereinafter referred to as "Dongpu Company"), was very happy.

　　After graduating from university in 2013, Chen Hui and her father explored the method of citrus planting in Deqing and developed a set of green and ecological citrus planting methods.

"Customs in the European Union and other regions have high quarantine requirements for fruit customs clearance. There are more than 200 pesticide residue detection indicators, and there is even 'zero tolerance' for herbicide residues." Chen Hui said that thanks to these years of exploration , Dongpu company has successfully obtained the global good agricultural practice (GLOBALGAP) certification, and has the qualification to export to most of the world's sales places, and sold it overseas this winter, which has caused a lot of enthusiasm in the world.

　　In order to ensure smooth overseas sales of Deqing oranges, Zhaoqing has taken a series of measures in recent years.

According to the relevant person in charge of Deqing County Agriculture and Rural Affairs Bureau, in recent years, relevant departments have strengthened the connection with Guangzhou Customs and its subordinate Zhaoqing Customs, etc., to promote the facilitation of citrus customs clearance and inspection; it also took the lead in issuing ten support policies in the province to build a cluster of citrus The RCEP citrus international procurement center integrates the functions of traceability, quality monitoring, sorting and logistics, negotiation and signing, and e-commerce live broadcast.

At present, Deqing has built 11 "six new" export demonstration bases, and 9 bases have obtained the registration of outbound fruit orchards.

At present, of the 100,000 mu of tangerine orchards in Deqing County, about 2,000 mu are planted according to the green ecological planting method.

　　"12221" + RCEP Tuo Gong orange sales

　　Looking back on this citrus sales season, only 44,000 catties of Deqing Gong oranges were exported, which did not account for the bulk of sales.

Among them, the tribute oranges sold to the Netherlands are as high as about 70 yuan/kg due to air transportation, and the profit is not high.

However, in the view of many practitioners, the significance of the successful "going overseas" of Deqing Gong oranges this time lies not in sales, but in opening up a new sales market.

Since RCEP came into effect on January 1, 2022, the domestic markets of the signatory countries have been more comprehensively and deeply opened to regional partners, and factors such as more convenient customs clearance conditions and more favorable tariff policies are gradually showing their advantages.

　　The relevant person in charge of the Agriculture and Rural Affairs Bureau of Deqing County introduced that since this year, fruit buyers from RCEP countries such as Thailand and Cambodia have successively contacted enterprises in Deqing to discuss additional purchases; the Cambodian Ministry of Agriculture has even issued Deqing tribute oranges Export "passport".

　　Turning over the sales map of Deqing Gonggan for next year, this year's orders have covered almost all continents in the northern hemisphere.

At present, Deqing County is actively coordinating the China-Europe freight train to further reduce costs and create profit space through convenient railway transportation.

　　In Guangdong's "12221" marketing system, the success of Deqing Gonggan is not an isolated case. In recent years, "Guangdong brand" agricultural products have become popular all over the world: in 2019, the Guangdong "12221" working group invited buyers to Xuwen point-to-point. The pineapple production and sales matchmaking conference was held to successfully open up overseas sales channels and achieve "one million yuan cost to leverage 2.2 billion yuan in sales"; in 2021, Guangdong litchi will appear on the big screen in the world's top ten city centers, which was difficult to transport in the past and extremely difficult to sell long-distance of fresh fruits are now being sold worldwide...

　　Brand quality creates "positive cycle"

　　Looking back on the whole season of Gonggan oranges, the new ideas of the new farmers flashed frequently.

In addition to taking the initiative to challenge top industry standards, in the face of high export shipping costs, Chen Hui decided to withstand the cost pressure and shipped a batch of tribute oranges to overseas for "trial sales" when RCEP came into effect.

A series of actions against commercial logic have won global favor for the Deqing Gonggan brand.

　　Zhi Sihua, deputy county magistrate of Deqing County and secretary of the Party Committee of Guanwei Town, analyzed that Deqing Gong oranges are of high quality and stand out in an environment where the fruit industry exceeds supply. The local industry is advancing in the direction of high quality and pollution-free, and the quality is further improved.

Today, in the domestic market, the name of "King Orange" is being shouted louder and louder, and it is well known by many consumers.

　　"Xinhui has tangerine peel, and Deqing has 'gongpi'!" Zhi Sihua introduced. Focusing on orange peel, Deqing County, in addition to processing and drying tangerine peel with ordinary quality tribute oranges, also put forward the sales slogan of "preserving the peel of the fruit". Many gluttons are very impressed.

"Leave the orange peel for me to dry the orange peel, and when my granddaughter gets married, it will be a large dowry!" Mr. Liu, a Hong Kong consumer, joked.

　　In addition, Deqing has also tried a series of food processing methods, such as orange peel tea, Gong orange soft candy, Gong orange crisp, etc. The diversified processing industry has taken shape.

"To achieve industrial upgrading, the success of a new farmer is better than any propaganda." Zhi Sihua said.