Zhongxin Finance, February 14th. On the 14th, the State Intellectual Property Office stated in the notice on cracking down on malicious squatting of trademark registrations such as "Bingdundun" and "Gu Ailing" in accordance with the law. 62453532 "Gu Ailing" and other 429 trademark registration applications were rejected.

  The notice pointed out that since 2019, a small number of enterprises and natural persons have maliciously registered the hot words of the Winter Olympics, such as the names of the mascots and athletes of the Beijing 2022 Winter Olympics and Winter Paralympics, for the purpose of seeking improper benefits, and commissioned agencies to submit the information. Trademark registration applications, illegal use of the reputation of the Olympic Games and the Olympic Organizing Committee, infringement of other people's right to name and other legitimate rights and interests, have caused significant adverse social impact, and damaged the good image of my country's strict protection of intellectual property rights.

  In this regard, the State Intellectual Property Office has resolutely cracked down. According to the Regulations on the Protection of Olympic Symbols and Article 10, Paragraph 1 (8) of the Trademark Law, No. 41128524 "Bingdun Dun", No. 62453532 429 trademark registration applications including "Gu Ailing" were rejected (Annex 1); in accordance with the provisions of Article 44, paragraph 1 of the Trademark Law, the registered No. 41126916 "Xuedun Dun" and No. 38770198 "Gu Ailing" 43 trademarks were declared invalid on their own initiative (Annex II).

  The State Intellectual Property Office will, as always, maintain a high-pressure situation of cracking down on malicious trademark registration, continuously strengthen the strict protection of Olympic buzzwords including the names of the Winter Olympics mascots and athletes' names, and prevent trademark squatting in violation of the principle of good faith and malicious squatting. Applicants who seek improper interests and their entrusted trademark agencies will be dealt with seriously in accordance with laws and regulations, and will continue to escort the Beijing 2022 Winter Olympics and Winter Paralympics.

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