Zhongxin Finance, February 15 (Zuo Yukun) "Congratulations and congratulations" has not been broadcast in major supermarkets, and the sweet love song can't wait to play.

  Although for Chinese couples, "Valentine's Day" can be celebrated at least three times a year.

But this year's Valentine's Day encounters the double happiness of the Lantern Festival, which also adds a sense of ceremony to this winter festival.

  Double festival is coming, how do you spend it?

Pre-order bouquets for Valentine's Day in the wholesale flower market.

Photo by Zuo Yukun of China News Service

The price of flowers has soared, and the value of "99 roses" has doubled

  Miss Tang, who is in Beijing, clearly remembers that on January 25, she bought a 51-yuan flower for a friend in a takeaway software.

On February 13, Xiao Yang opened the same link, and the price of the same flower rose directly to 138 yuan.

  "I thought the price of flowers would go up, but I didn't expect it to go up so much." Miss Tang said.

At noon on February 14, the flower shop was temporarily closed due to insufficient rider capacity.

The flower industry that "prices must rise every festive season" seems to be particularly aggressive this year.

The price of the same bouquet rose by nearly 90 yuan during Valentine's Day.

  "It's all up, it's all up. Roses are up, tulips are up, carnations are up, and even grasses are up!" Lao Yang, a wholesaler at a flower wholesale market in Beijing, told Zhongxin Finance that the big green plants in the store Most of them are still at normal prices, but the prices for flowers with flowers are ridiculously high.

  Lao Yang, who has sold flowers for more than ten years, feels that such a high price is rare in the past ten years.

"Before the festival, the purchase price was generally 2-30 yuan per bundle (20 sticks), and the maximum was not more than 40 yuan. This year, it has skyrocketed to 1-200 yuan, and it started to rise half a month in advance."

  Zhongxin Finance visited and found that red roses are still the protagonists of this Valentine's Day.

Ordinary red roses of grade C and grade D are priced at about 10 yuan to 15 yuan per branch, which is not fresh.

Most wholesalers also said that the normal price should be 6 yuan to 8 yuan per stick.

  "On Valentine's Day, red ones are more expensive than any other color. If you want better A-grade and B-grade roses, you have to order them in advance, and we will pay 200 yuan for a bundle." A shop owner said, This year, Kunming's lower-than-usual temperature, strong winds, hail and other extreme weather have caused flower prices to rise.

  Before dawn on February 14, Ms. Huang, the owner of a flower shop in downtown Beijing, began to process today's big order—a bouquet of 99 roses.

"I joked with the clerk that I received 99 roses this year, which is really 'true love'. I sold this bouquet for about 1,500 yuan on Valentine's Day last year. This year, this is probably only the wholesale price in Yunnan, plus shipping, packaging and Our profit is almost 3,000 yuan.”

  According to data from Kunming International Flower Auction and Trading Center, the peak stocking period for Valentine’s Day starts from February 5 and reaches the recent peak of rose prices on February 10. The highest price of a single-headed rose is 16.89 yuan per branch, and the highest price of a multi-headed rose is 12.89 yuan. Yuan/branch.

According to Ms. Huang, the retail price of roses of the same variety in flower shops in previous years was less than ten yuan.

Bouquets in the flower market.

Photo by Zuo Yukun of China News Service

Non-stop shopping, long queues at gold stores and luxury stores

  "In the past years, my boyfriend would send me flowers. This year, I heard that flowers are very expensive. I see that the usual 30 yuan and 11 roses on the takeaway software have risen to more than 200 yuan. I told my boyfriend, let's buy something to preserve its value." This past weekend, Miss Tang and her boyfriend went to the mall to choose a piece of gold jewelry.

  The once most "vulgar" gift has regained the hearts of more and more girls.

According to Zhongxin Finance, many gold brands have also recently launched Valentine's Day activities, with 15% off gold jewelry at fixed prices, 40 yuan off denominated gold, and 5 grams of old materials and labor charges for trade-in free.

Some tellers said that the discount on Valentine's Day is even stronger than that of the Spring Festival.

  "My boyfriend also gave lipsticks, clothes, etc. before, but it was difficult to buy the right color and style, and they were basically idle. This year's gift is the most satisfactory to me. Even if I don't like this one in the future, I will change it. There is no problem with anything else." Miss Tang said.

Consumers shop at gold jewelry stores ahead of Valentine's Day.

Photo by Zuo Yukun of China News Service

  Xiaole, who is in Shanghai, plans to add a new luxury bag for the festival.

But when she came to a luxury shopping mall in Shanghai on the 12th, she was directly shocked by the queues on the third and third floors.

  "If you don't understand, ask, with so many people queuing up, is it Valentine's Day to deliver packages directly?" On social media, many netizens also made the same complaints.

Xiaole said that he called LV customer service and got a reply that it would take 2 hours to queue up in all Shanghai stores.

The arrival of the double festival combined with the upcoming price increase of luxury brands has led to a large-scale increase in the number of queues.

Don't be hungry, eat the Yuanxiao dumplings

  If choosing a gift is always distressing, then the one that can reach a consensus in the hearts of the people of the whole country is probably "eating".

  The Lantern Festival is inseparable from the Lantern Festival and Tangyuan of various flavors.

Data released by Dingdong Maicai on February 14 shows that since February 10, the daily sales of various types of glutinous rice dumplings have increased by more than 15% month-on-month, and it is expected to reach a peak from February 14 to February 15.

Southern users bought more than 90% of Xiankou glutinous rice balls, Shanghai, Hangzhou, and Suzhou became the main consumers, while niche flavors such as chocolate filling, durian filling, and Wuren filling are sought after by northern users.

  A salesperson from a supermarket in Beijing told Zhongxin Finance that this year, the supermarket has nearly 100 different brands and flavors of glutinous rice balls for customers to choose from. The most popular ones are traditional fillings such as black sesame, peanut, and sweet-scented osmanthus. The combination of various flavors of glutinous rice balls, and the small servings of glutinous rice balls of about 6 per pack are very popular.

  "From the price point of view, affected by the increase in overall market prices, the sales price this year is the same or slightly higher than last year, but I personally feel that this year's Lantern Festival sells better than last year." The salesperson said.

The picture shows people buying Lantern Festival.

Photo by Jiumei Danzeng

  The arrival of the "Double Festival" has also successfully driven other consumption of food and drink.

The staff of an Internet celebrity dessert shop in Beijing told Zhongxin Finance that the shop received a large order early, and a company ordered 520 signature butterfly cakes as afternoon tea for employees.

  Another online travel platform data shows that the week before Valentine’s Day, the search popularity of holiday restaurants increased by 735% month-on-month; during Valentine’s Day, hotel orders increased by nearly 60% year-on-year, and user hotel consumption increased by about 37%.

  How did you spend this "double festival"?

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