China News Agency, Changsha, February 13 (Reporter Tang Xiaoqing) The round handmade glutinous rice balls have "grown" tiger patterns made of fruit and vegetable juices. The "appearance" is very cute and cute.
"Eat a small glutinous rice ball with a tiger's head and a tiger's head, and the tiger will be strong in the new year!" In a fresh Hema store in Changsha's Tianxin District, customer Hu Linyu couldn't help but try the tiger-patterned glutinous rice balls in the store.
As the Lantern Festival is approaching, the Hema Fresh Store in Changsha has launched a limited edition tiger-patterned dumplings.
"Tiger-related consumption during the Spring Festival this year has set off an upsurge. As long as the products packaged with tiger elements are sold, the tiger-patterned dumplings, which symbolize the prosperity of the tiger and the year of the tiger, are very popular, and they are sold out as soon as they are put on the shelves." Hou Dongzhu, the store manager told Reporter, Hema, tiger spots, black tiger prawns and other delicacies with the word "tiger" across the country ushered in their sales peak before the Spring Festival. The sales of the creative New Year's Candy Hulu also surged by 100% month-on-month during the Spring Festival holiday, becoming a popular social platform. Internet celebrity New Year's goods.
This year's Spring Festival, "tiger element" consumer goods are very popular.
There are reports that although the commodities around the Chinese zodiac are hot during the Spring Festival each year, the "tiger element" commodities have grown significantly compared with the "ox element" commodities in the same period of last year's Spring Festival. More "Chinese flavor".
Alibaba recently released the "Spring Festival Consumption Trend Report for the Year of the Tiger", showing that during the Spring Festival, the transaction volume of "Tiger Year Sweater", "Tiger Year Bags", "Tiger Head Cap" and other products increased significantly, and the search volume for "Tiger" related New Year goods increased year-on-year. 874%, jewelry with cute tiger pendants, and "tiger element" beauty and skin care products are favored by young consumers.
The "tiger element" has also made the gold market hot.
In many cities, gold jewelry for the Year of the Tiger zodiac is sold out as soon as it hits the shelves.
"The zodiac gold and silver coins for the Year of the Tiger, all kinds of cute tiger and fat tiger accessories are very popular. Our new zodiac signs for the Year of the Tiger are currently selling more than 600 pieces." Li Min, a supermarket in Changsha, said that the new "tiger element" design is novel. It has become the "new favorite" of young consumer groups. They pay attention to appearance, quality, and pursue trends.
"Tiger element" is also the selling point of the clothing industry.
Goods such as tiger head embroidered T-shirts, tiger pattern national tide suits, and "Tiger Year Daji" red socks sold well.
"The couple's sweaters, parent-child sweaters, jackets, shoes, etc. that incorporate the tiger zodiac are in short supply. Taking the national trend IP that young people like as a carrier and combining tiger elements, we have launched products such as New Year's IP co-branded products." Sales Manager of a Changsha Chain Store of a Clothing Brand Lin Miaoyi said that many parents are also very willing to buy Chinese New Year tiger element toys for their children.
The diverse and fashionable consumption attitudes of young people make the "tiger economy" richer and trendier.
The reporter learned that the auspicious and festive "tiger heads" and "little tigers" in many places in Shandong are welcomed by the "post-90s" and "post-00s" groups and are sold all over the country; many catering companies and dim sum shops in Yangzhou, Changsha and other places , as long as the dishes and snacks related to "tiger" are sold well; a New Year's street in Chengdu, Sichuan, the occasional tiger element blessing characters, hanging paintings, plush toys and other small commodities are placed in the most conspicuous positions by the merchants; luxury brands It also catered to the Chinese Spring Festival, and launched a variety of new fashion products limited to the Year of the Tiger.
"Tiger is the king of beasts, representing bravery and vitality, and is very popular among young people. Tiger element products are popular, carrying young people's creative expression and new interpretation of traditional culture. Young people such as 'post-90s' have become the new year The main force of consumption pays more attention to social entertainment and a sense of ritual during the Spring Festival holiday." Liu Zhi, an analyst who has been engaged in consumer behavior research for many years, said that on the online consumer side, Tiger IP has become a consumption hotspot for residents in the Yangtze River Delta, and may even become One of the hottest IPs in 2022.
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