(Walking to the grassroots level in the Spring Festival) "Pet New Year's Customs" is popular in the Spring Festival market and promotes the pet economy
China News Service, Jinan, February 13th: "Pet New Year's Customs" is popular in the Spring Festival market and promotes the pet economy
Author Li Mingrui
Buying new clothes, preparing a big meal, and doing a "SPA" (beauty salon) have become the "three-piece suit" necessary for pets to celebrate the Spring Festival.
"In the New Year, not only people will have a new look, but dogs will also have a 'new image'." During the Spring Festival, Ou Guijun, a citizen of Yantai, Shandong, took his "hairy child" to take a bath and groom, and even put on new clothes for the Year of the Tiger.
This Spring Festival, many "shit shoveling officers" have also listed taking "hairy children" beauty salons as a pet New Year's New Year custom like her, and heated up the pet economy.
The reporter recently visited the Jinan pet store and saw that pet grooming, bathing and other businesses are very popular among consumers.
Lu Cheng, an employee of Xiaopei Pet Store in Jinan, said in an interview with a reporter from China News Agency that during the Spring Festival, various business appointments were full, and some services only accepted online orders.
Among various services, pet hair trimming, bathing and grooming are the most popular.
According to a survey by Tmall International, in 2022, pet New Year clothes will be selected for the first time in the top ten fastest-growing "new" New Year items. Imported goods related to pet "clothing, food, housing, and transportation" will usher in a sales peak. Among them, the search volume of pet New Year gift packages has doubled. The sales of canned pet staple food and cleaning products increased by more than 60% year-on-year.
"Post-90s" shit shoveling officer Wang Li spent 600 yuan (RMB, the same below) during the Spring Festival to buy New Year's goods for the family dog Huanhuan.
"I bought it a new set of Tiger New Year clothes online, added dog food, New Year toys, and ordered a 'pet New Year's Eve dinner'."
The pet store is a consumer favorite snack and pet supplies.
Photo by Li Mingrui
In Wang Li's view, "We eat and enjoy delicious food during the Spring Festival. As a member of the family, 'hairy children' should also enjoy the fun of food like everyone else, and have a strong Chinese New Year atmosphere."
According to the information of the big data platform of the pet industry, pet owners first raise pets because they love pets, and because they like them, they are more willing to consume for pets.
Secondly, it is to love yourself, which is particularly evident in the "Generation Z" (born between 1995 and 2009). 10.6% of the "Generation Z" pet owners raise pets to increase the joy of life.
Third, it is love for family. The proportion of "post-80s" who raise pets to accompany their parents is also higher than the average.
With the transformation of pets from the role of "housekeeping" to "family members", the pet economy market scale has repeatedly hit new highs.
The "2021 China Pet Industry White Paper" shows that the size of China's urban dog and cat market has reached 249 billion, a year-on-year increase of 20.6%, 8 percentage points higher than the total retail sales of social consumer goods in 2021, and the pet economy has played a huge role in driving China's social consumption.
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