The Beijing Winter Olympics are in full swing.
Whether it is the large-scale "grass planting" scene of down jackets on the night of the opening ceremony, or the Chinese clothing brands that frequently appear on the podium, or the Chinese snowmobiles, snow wax cars and other sports equipment and equipment that guarantee the operation of the competition, we have seen them all. Chinese companies shining on the Winter Olympics and the international stage.
In today's world of economic globalization, it is nothing new for Chinese companies to "go global" to explore the international market. Many companies have gone through trials and tribulations in the international market and already have the skills to compete with well-known international companies. ability.
Li Ning, Peak, Hongxing Erke and other brands have enhanced their international influence by establishing long-term cooperative relationships with top international events and sports organizations.
Against this background, the successful holding of the Winter Olympics has undoubtedly injected strong impetus and confidence into Chinese enterprises.
Through the Winter Olympics, the world can better understand and trust Chinese brands, and Chinese enterprises have also seen the huge charm and business opportunities of ice and snow sports.
In some European and American countries, ice and snow sports are a way of life.
Ice and snow sports have a strong driving force for consumption. The price of high-end ski suits is basically around 10,000 yuan or even higher, and a set of entry-level ski equipment also costs 3,000 to 5,000 yuan.
Whether it is international or domestic, the booming ice and snow sports will undoubtedly give birth to a huge consumer market, which will provide more development opportunities for Chinese enterprises.
Of course, it is not easy for Chinese companies to take advantage of the Winter Olympics to "go overseas" to gain a firm foothold on the international stage.
Different countries have different aesthetic standards, consumption habits, business principles, and legal environments. How to seize the opportunity of the Winter Olympics and combine short-term market stimulation with long-term development strategies will test the wisdom of Chinese companies.
Blacksmith need its own hardware.
In the face of the ever-changing market environment, only by practicing internal skills can we respond to changes without change.
Chinese enterprises should continue to produce high-quality products that meet market demands and trends through technology research and product development, and strive to improve consumers' brand loyalty.
Based on its own reality, formulate an international development strategy, clarify goals and paths, take every step down-to-earth, and continuously demonstrate the strength and charm of Chinese brands on the international stage.
(Source of this article: Economic Daily Author: Common sense)