Ticket orders for ice and snow scenic spots during the Spring Festival holiday increased by nearly 40% year-on-year


  The "national brand name" of ski tourism drives more people to "go on ice and snow"

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  The Spring Festival holiday coincides with the Beijing Winter Olympics, setting off a new wave of ice and snow travel.

Ice and snow tourism is no longer exclusive to the north, and it is also hot in the south. The new pattern of the ice and snow economy that blooms in all seasons in my country's east, west, north and south has taken shape.

  The Beijing Winter Olympics are in full swing, and the popularity of ice and snow sports continues to rise.

In the past Spring Festival holiday, ice and snow travel has become a popular new fashion method.

  Ticket orders for holiday ice and snow scenic spots increased by nearly 40% year-on-year

  On the third day of the Lunar New Year, the Beijing Guomao Ice Rink has a hot atmosphere.

The reporter saw at the scene that the ice rink was crowded with people, and there were many people outside the ice rink waiting to enter.

Due to the requirements of epidemic prevention and control, the ice skating rink has limited current, and it takes about 3 hours to enter the ice skating field after getting the number on the spot.

Several citizens who came late were not without regrets, "come earlier the other day to get on the ice."

  The ski resort was also full.

Xiaochao is a ski enthusiast. He went to Beijing Yuyang International Ski Resort several times during the holidays. He felt that the number of people in the ski resort was several times higher than usual. "There are as many people as dumplings." The shuttle also needs to be reserved at least one day in advance to get a seat.

The night show that starts at 6pm is relatively less crowded, but also more than usual.

  According to the "2022 Spring Festival Travel Summary Report" released by Ctrip, bookings for ski-themed hotels during the Spring Festival holiday increased by 54% year-on-year, and orders for tickets for ice, snow and ski resorts increased by nearly 40% year-on-year.

The ice and snow tourism boom has also continued to heat up the ice and snow tourism market in the Northeast. During the Spring Festival, air ticket bookings to the three northeastern provinces increased by more than 50% year-on-year.

  Before the Spring Festival holiday, the General Administration of Sports of the People's Republic of China and the Ministry of Culture and Tourism jointly released 14 ice and snow-themed sports tourism routes in Beijing, Liaoning, Jilin, etc., which successfully brought the surrounding skiing, hot springs, intangible cultural heritage, research, food, hotels and other formats.

  Southerners can also enjoy ice and snow at their doorstep

  Guizhou Liupanshui Meihuashan International Ski Resort, Zhejiang Damingshan Wansongling Ski Resort, Anhui Tianzhu Mountain Ski Resort... These southern ski resorts are very popular during the Spring Festival holiday.

With the emergence of outdoor alpine ski resorts and indoor ice and snow venues in the south, ice and snow tours are no longer exclusive to the north, and more and more southerners can also enjoy ice and snow at their doorstep.

  Guangdong has built 20 ice and snow sports venues, and it has become a popular destination for domestic ice and snow tourism during the Spring Festival holiday this year; data from the Chongqing Municipal Culture and Tourism Development Committee shows that ice and snow leisure tourism is very popular during the Spring Festival holiday, and the number of orders for ice and snow tourism-related products has increased by more than 20% year-on-year. 30%; statistics from the Hubei Provincial Department of Culture and Tourism show that during the Spring Festival, Yichang Bailihuang Resort and other popular ice and snow tourism destinations received more than 30,000 tourists, a year-on-year increase of about 60%.

  There are also southern elements in the 10 national ice and snow tourism boutique routes announced by the Ministry of Culture and Tourism recently. There are dozens of ice and snow tourist spots such as Wufeng International Ski Resort and Shennongjia International Ski Resort, as well as special ice and snow activities and experience forms such as Shennongjia Ice and Snow Festival, Enshi Green Slope Snow Music Festival + Winter Camp of Youth Popular Science Ice and Snow Base.

  Dai Bin, president of the China Tourism Academy, believes that the Northeast, Beijing-Tianjin-Hebei, and Xinjiang are three pillars, the Qinghai-Tibet Plateau ice and snow tourism belt represented by Tibet and Qinghai, and the mid-western ice and snow leisure belt represented by Sichuan, Guizhou, and Hubei. , The new pattern of the ice and snow economy that blooms in all seasons in the east, west, north and south has taken shape.

  Ski tourism "national brand" drives more tourists to "go on ice and snow"

  A few days ago, the Ministry of Culture and Tourism and the General Administration of Sports of the People's Republic of China announced the list of the first batch of national-level ski resorts, and 12 ski resorts including Beijing Yanqing Haituo, Hebei Laiyuan, and Hebei Chongli were selected.

By creating high-level ski sports facilities and high-quality tourism and vacation services, the "national brand" of ski tourism drives more tourists to "go to the ice and snow".

  National-level ski tourism resorts focus on improving ski tourism services and supporting facilities such as transportation and accommodation, so as to provide tourists with a better ice and snow tourism experience.

Beijing Yanqing Haituo Ski Resort, which is currently in the protection stage of the Winter Olympics, has a total of 975 guest rooms covering youth hostels and luxury hotels. It will provide services to tourists after the Winter Olympics; the ski resort in Chongli, Hebei Province, has been put into operation. The number of ski resorts has reached 7, with 166 ski runs with a length of 159.7 kilometers, 67 cableways of various types, and a total capacity of 63,700 person-hours per hour; Jilin Fusong Changbai Mountain Ski Resort has newly invested more than 10 million yuan and replaced 12,000 pieces Ski equipment.

  Many "national brand" ski tourism resorts also took advantage of the opportunity of the Winter Olympics to carry out special activities and start ski tourism brands.

Hebei Laiyuan Ski Resort held the 3rd Ice and Snow Games in Hebei Province, and launched mountaineering, skiing and hot spring package tickets to benefit the people; Heilongjiang Yabuli Ski Resort took sports events and cultural tourism activities as the carrier to carry out a series of activities, and also held The 19th "Online Ski Festival"; Sichuan Dayi Xiling Snow Mountain Ski Resort launched the "Night Tour to Xiling" activity, Xiling Snow Mountain Ski School also continued to launch the "free ski teaching" special service, beginners on-site Sign up to learn from professional ski instructors.

  The development of ice and snow tours is considered to have great market potential.

The "China Ice and Snow Tourism Development Report (2022)" released by the China Tourism Academy shows that the number of national ice and snow leisure tourists increased from 170 million in the 2016-2017 ice and snow season to 254 million in the 2020-2021 ice and snow season. It is estimated that in 2021-2022 The ice and snow season will reach 305 million people, and my country's ice and snow leisure tourism revenue is expected to reach 323.3 billion yuan.

  Reporter: Wu Lirong

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