Recently, an algorithm recommendation case handed down by the People's Court of Haidian District, Beijing has aroused widespread concern in the society: during the popular TV drama "Story of Yanxi Palace", a platform's recommendation algorithm made a large number of short videos uploaded by users intercepted from the show to the public. spread.

Although the platform took certain measures such as deletion and blocking after the event, the court found that it constituted assisting infringement.

This case is also called "the first algorithm recommendation case in the country" by the industry.

  At present, algorithm technology is widely infiltrated into Internet applications. While bringing a certain degree of convenience to users, the problem of infringement of user rights and interests caused by algorithms also occurs frequently.

It is understood that the "Internet Information Service Algorithm Recommendation Management Regulations" will come into effect on March 1. The regulations focus on public interests and consumer protection, and make it clear that the algorithm recommended to users must not contain illegal information, which will help promote algorithm recommendation. Serve the healthy development and improve the level of supervision capacity.

  It can be said that algorithm technology can effectively improve the efficiency of information classification and distribution, so that valuable content can be matched to more accurate users.

While improving the accuracy, the algorithm collaborative filtering method can effectively avoid the narrowing of information and break the information cocoon.

However, the Internet is not a place outside the law, and it should adhere to the unity of social benefits and economic benefits, and shoulder corresponding social responsibilities.

Moreover, in the online world where "Internet celebrity hits" are on the screen, more and more false information and sensitive information are mixed in the information flow and pushed to users through machine algorithms.

However, if everything revolves around traffic, and only the number of clicks and forwarding is the first, it will make the "title party" flood, the value orientation will be deviated, and the content will become a vassal.

  The author believes that in the era of mobile Internet, algorithms cannot be in power because of their own limitations.

One is the copyright issue.

Platform infringement and misappropriation of original works, violations of user privacy violations, emerge in an endless stream and are not uncommon, which can easily lead to copyright disputes.

Another aspect is the issue of privacy.

The data exposed by users intentionally or unintentionally will be collected, stored and analyzed by the algorithm push system.

When the database of the algorithm is stolen or used maliciously, the privacy of these users will also be exposed, which will bring security risks to the user's personal information.

  Network technology is a double-edged sword. On the scale of value and interest, the so-called algorithm has become the weight of interest.

Relying entirely on algorithm recommendations and lack of manual review of content will lead to vulgar content and spam.

Without authoritative, objective and fair news reports and positive, healthy and uplifting information content, no matter how powerful an algorithm is, it is still water without a source and a tree without roots.

(Wu Xue'an special commentator)