Zhongxin Finance, February 11 (Reporter Xie Yiguan) Would you be surprised if I told you that a bottle of Tinghua wine is more expensive than Feitian Moutai?

Wouldn't it be more unbelievable if I told you that this baijiu was inspired by saliva?

A single bottle is more than 5,000 yuan, and the boutique package is as high as 50,000 yuan.

  In the online flagship store of Tinghua Liquor, 52% 750ml Tinghua Luzhou-flavored liquor and 53% Tinghua sauce-flavor liquor are priced at 5,860 yuan; 52% 750ml Tinghua Luzhou-flavor liquor and 53% Tinghua Jiangxiang The flavored white alcohol package is priced at 58,600 yuan.

Tmall Tinghua flagship store liquor sales page.

  The sales page shows that the product is packaged in a gift box, whether it is a standard package or a boutique package, a set of appreciation wine sets are included.

In terms of sales volume, the standard pack of 53-degree Tinghua Maotai-flavored liquor has the highest sales volume, with a monthly sales volume of 20;

  In the commodity evaluation area, a reporter from Zhongxin Finance noticed that some consumers said in January that the price of standard-pack Tinghua liquor had doubled.

What is the origin of such expensive liquor?

  According to the official website of Tinghua Wine, it is produced by Yibin Tinghua Wine Development Co., Ltd. and distributed by Tibet Spring Wine.

  A reporter from Zhongxin Finance and Economics found that the legal representative of Yibin Tinghua Wine Development Co., Ltd. is Li Rongquan, who is also the founder of Lianglu Wine.

However, unlike the high price of Tinghua wine, the price of Lianglu is quite low, and the price of a bottle on e-commerce is less than 10 yuan.

  Tibet Spring Wine Industry, which is responsible for the distribution of Tinghua Wine, is a subsidiary of the listed company Qinghai Spring.

In March 2018, Qinghai Spring issued an announcement announcing that it planned to acquire 100% equity of Tibet Tinghua Wine Industry Co., Ltd. held by Tibet Zhengku Investment Co., Ltd. for 33.85 million yuan.

Tibet Tinghua Wine Industry Co., Ltd. is the predecessor of Tibet Spring Wine Industry.

  According to previous media reports, Tibet Tinghua Liquor Co., Ltd. and Yibin Lianglu Liquor Co., Ltd. signed a 20-year sales contract for "Lianglu Liquor".

In the past few years, Lianglu wine has been vigorously promoted, but it has not significantly driven the sales of Lianglu wine.

  Until 2020, "Tinghua", which is positioned as an ultra-high-end liquor, was born.

In October 2020, Yibin Lianglu Wine Industry Co., Ltd. also changed its name to Yibin Tinghua Wine Industry Co., Ltd.

  From the public information, the production of Tinghua wine is closely related to Zhang Xuefeng, the chairman of Qinghai Spring.

  Zhang Xuefeng once said that once he was doing an experiment in the laboratory and squatted on the table for a while, he had a dream. In the dream, the old gentleman was confused, pulled his handwriting and wrote a word "live", and then he mobilized the researchers to put After all the research on saliva in ancient and modern China and foreign countries was found, I suddenly realized.

The picture is from the sales page of Tinghua flagship store, revealing the research process of Tinghua wine.

Two years of losses, Qinghai Spring may be "

wearing a star and wearing a hat

"

  Although it is focusing on high-end liquor, Qinghai Spring is actually a company specializing in Cordyceps sinensis products. It was established in 2003 and was listed as the "first share of Cordyceps" backdoor in 2014. At the time of the Cordyceps boom, the company's annual revenue exceeded 20%. billion.

  But the listing is the peak, and Qinghai Spring’s revenue has declined year by year since then.

In 2016, after Jicao was forced to suspend production due to policy reasons, Qinghai Spring’s revenue was significantly reduced.

  Recently, Qinghai Spring released a pre-loss announcement for 2021 performance, and it is expected that the net profit loss attributable to shareholders of listed companies will be 265 million to 325 million yuan for the whole year.

  Regarding the performance loss, Qinghai Spring explained that it was mainly due to the loss of foreign investment, the provision for impairment of some assets, and the expansion of the Chinese patent medicine and beverage business market, and the increase in sales expenses and management expenses.

  However, due to two consecutive years of huge losses, Qinghai Spring may be "wearing a star and wearing a hat".

Qinghai Spring also stated in the risk warning that if the final audited company’s operating income in 2021 after deducting business income unrelated to its main business and income without commercial substance is less than 100 million yuan, the company will be implemented in accordance with the regulations of the Shanghai Stock Exchange. Delisting risk warning.

  On February 11, Qinghai Spring closed down 4% at 7.93 yuan per share, far from the highest point of the stock price of 50.09 yuan in June 2015.

(Finish)