The development of the ice and snow industry in the post-Olympic era can be expected
The successful hosting of the Winter Olympics will have a positive effect on Beijing's economic growth
□ Our reporter Hou Jianbin
It is extremely special to hold the Winter Olympics against the backdrop of the epidemic, because tickets are not sold to overseas audiences. For domestic audiences, the original plan to sell tickets publicly has been adjusted to directionally organize audiences to watch the games on-site, which maximizes the protection of the health of Olympic-related personnel and audiences. Safe, but ticket revenue is no doubt gone.
Will this have an impact on the economics of the Winter Olympics?
"The successful holding of the Winter Olympics will have a positive effect on Beijing's economic growth, and it is a new growth point." Xu Hejian, director of the 2022 Beijing News Center and spokesman for the Beijing Municipal Government, responded recently that the Beijing Winter Olympics will have a significant impact on the development of the ice and snow industry, infrastructure and infrastructure. Construction and the improvement of people's livelihood have a huge role in promoting.
Since last year, Beijing has coordinated epidemic prevention and control and economic and social development, and the economy has continued to recover. The city's economic aggregate has jumped to a new level of 4 trillion yuan.
Xu Hejian said that during the preparation process, the coordinated development of ice and snow tourism, sports events, education and training and other fields has created more employment and development opportunities for the society.
The integration of fiscal revenue and improvement of people's livelihood promotes the development of transportation, water conservancy, municipal administration, landscaping and beautification, and environmental governance; it is integrated with the improvement of urban environment to promote the improvement of urban operation level; it is integrated with the promotion of ice and snow sports to promote the improvement of citizens' physical fitness and winter Movement development.
Xu Hejian said that the development of the ice and snow industry in the post-Olympic era can be expected in the future. Beijing will take advantage of the "city of double Olympics" to hold more international ice and snow events, mass ice and snow events and youth ice and snow events, to help build an international consumption center city.
From cold items to hot movement
The holding of the Winter Olympics has quickly popularized the mass ice and snow sports, changing from a cold event to a hot sport, laying a good foundation for the sustainable development of ice and snow sports.
"It is estimated that the population of Beijing participating in ice and snow sports will reach 10 million in 2022." Xu Hejian said that the Winter Olympics will have a positive effect on the development of Beijing's ice and snow industry.
Youth ice and snow sports have made great progress. For example, there are now more than 5,000 registered youth ice hockey players in Beijing.
In order to stimulate the enthusiasm of citizens to participate in ice and snow consumption, Beijing has also made many practical measures.
Meng Qianghua, deputy director of the Beijing Municipal Sports Bureau, said that taking the 2022 Beijing Winter Olympics as an opportunity to vigorously guide and promote ice and snow consumption.
Since January, the city has issued more than 46,500 ice and snow experience coupons; at the end of January, the "2022 Beijing Ice and Snow Consumption Map" developed by the Beijing Municipal Bureau of Sports and AutoNavi was released online, providing citizens with "tens of millions of exclusive taxi subsidies".
Data show that during the Spring Festival holiday this year, 54 ice and snow venues were opened, receiving 740,000 visitors, a year-on-year increase of 253%.
What is certain behind this is that the construction of ice and snow venues in Beijing has accelerated, and a large number of international-level ice and snow venues have been built.
Meng Qianghua said that in 2021, the Beijing ice project training base will be completed and put into use, and the number of standard ice surfaces over 1,800 square meters in the city will reach 49, exceeding the 2022 target.
Take advantage of the "city of two Olympics"
The successful holding of the Winter Olympics marks that Beijing has become a veritable "city of double Olympics".
Xu Hejian revealed that Beijing will take advantage of the "city of double Olympics" to host more international ice and snow events, mass ice and snow events and youth ice and snow events.
"The first is to ensure high-quality services for the 2022 Beijing Winter Olympics and Winter Paralympics." Meng Qianghua revealed that in the next step, the Beijing Municipal Sports Bureau will continue to organize the 8th Citizens Happy Ice and Snow Season series of events. and the 2022 Beijing Ice and Snow Consumer Festival.
In addition, it will prepare for the second Beijing Winter Games, improve the U-series competition system for youth winter events, and hold the city's intercollegiate ice hockey league and youth ice hockey club league for primary and middle school students.
At the same time, actively and steadily organize and bid for high-level international brand events.
Under the premise of doing a good job in epidemic prevention and control of large-scale sports events, international brand events such as the Beijing Marathon, Beijing International Long-distance Running Festival-Beijing Half Marathon, FIS Snowboard and Freestyle Ski Jumping World Cup will be successfully held.
In addition, hold a wealth of national fitness events, organize national fitness sports festivals, "Harmony Cup" table tennis and other brand activities, and extensively organize healthy walking, cycling, square dancing and other events with high mass participation, forming a "weekly" There are activities every week and events every month”, and make active efforts to promote the construction of a healthy China.
Leaving a Rich Winter Olympics Legacy
"The Winter Olympics will play an important role in promoting the urban development of Beijing." In Xu Hejian's view, the most direct thing is to leave a rich Winter Olympics legacy for the host city.
The newly-built National Speed Skating Hall "Ice Ribbon" has light and shadow flowing, the National Ski Jumping Center "Xue Ruyi" is proud of the peaks, and the National Snowmobile Center "Xue You Long" is winding and agile. These venues perfectly combine modern Olympic elements with traditional Chinese culture. Combined, it has become a landmark building in the host city.
The normative, applicable and systematic level of the urban barrier-free environment in Beijing has also been significantly improved.
Xu Hejian believes that the Winter Olympics will also drive the profound transformation and development of the region.
For example, the Shougang region seized the opportunity of the preparations for the Winter Olympics to create a landmark for the revival of the capital city in the new era, creating a model for the reuse of world industrial heritage and industrial revival; the Yanqing region used the effect of the Winter Olympics to promote green development and create a new model for the construction of ecological conservation areas; In addition, it has played a strong pulling role in the coordinated development of Beijing-Tianjin-Hebei.
Beijing Daxing International Airport was completed and opened to traffic, Beijing-Li Expressway and Beijing-Zhangjiakou High-speed Railway were completed and opened to traffic one after another.
In addition, ice and snow technology has made great progress, and technology has helped the preparations for the Winter Olympics, resulting in a large number of ice and snow scientific and technological achievements, providing important support for the subsequent development of ice and snow equipment and ice and snow sports training.
Xu Hejian expressed his belief that with the successful hosting of the Beijing Winter Olympics and Winter Paralympics, more results will bring more long-term benefits to the general public and the development of the host city.
The economic effect of the Winter Olympics will continue to be released, and the "city of double Olympics" will further enhance Beijing's international influence and urban competitiveness, which will not only help attract more international high-level ice and snow events, but also attract foreign high-quality capital and outstanding talents. Talents come to Beijing to invest and start businesses, injecting new momentum into the stable and high-quality development of Beijing's economy.