Introduction: In 25 films in 9 years, Shen Teng, who frequently participated in the film, still has the same appeal now?
The pre-sale exceeded 100 million, but "Si Hai" did not run far in anticipation.
As of February 9, "The Four Seas" had a total box office of 497 million, ranking fifth in the Spring Festival movie box office list.
From the second day of its release, the ranking slipped to six consecutive days of box office declines, and the speed at which "Si Hai" was abandoned by the audience can be seen with the naked eye.
Speaking of this movie, people who have seen it have all kinds of negative comments, but it boils down to the fact that it is expensive and ugly.
The Beijing News Shell Finance reporter sorted out and saw that during the Spring Festival from January 31 to February 6, 2022, the average ticket price reached 52.8 yuan, a record high, of which the highest is "Sihai" at 54.7 yuan.
A number of theater managers told Shell Finance reporters that "Si Hai" ranked third in the first two days of the Spring Festival, and it gradually decreased after the third day of the new year.
As for the highest ticket price among the Spring Festival movies, the high release price of the movie "Si Hai" has led to a rise in theater ticket prices.
"Han Han + Shen Teng + Liu Haoran" itself meant box office appeal, but it eventually failed, and the low "content" became another big slot.
Shell Finance reporters combed and saw that since "Charlotte Trouble" in 2015, the amount of "content" seems to directly determine the level of comedy, and Shen Teng has become a weather vane for many moviegoers.
However, in the following 7 years, Shen Teng participated in 17 films. In films such as "Li Cha's Aunt", "Warm Hug" and "Shy Iron Fist", Shen Teng acted in less than ten minutes, and was also put on the poster and the poster. in the promotional text.
There is also an embarrassing plot in "Hotel Where the Sun Never Sets", where Shen Teng only appeared as a humanoid standing sign, but appeared in the poster in the name of a special role.
The Four Seas poster.
Source: Director Weibo
The cinema has "fallen out of favor"
"The ticket price still sells for more than 100 yuan, and leeks also have brains. You can't cut them if you want." In the comments of netizens, it is not uncommon to say that people are tired of aesthetics and spend money to pay IQ tax.
In an interview with a Shell Finance reporter, the manager of Jinan No. 1 Cinema said that the early stage of "Si Hai" was well promoted, and the configuration of "Han Han + Shen Teng + Liu Haoran" had box-office appeal, so there were a lot of films on the first day of the Spring Festival.
However, in the later period, due to the decline in word of mouth, the number of films released also decreased accordingly.
"The Four Seas" has high expectations. Before its release, the film's pre-sale exceeded 100 million yuan, and the box office exceeded 200 million yuan on the first day, ranking only after "Changjin Lake: Water Gate Bridge".
On the second day of its release, although the box office exceeded 100 million, the ranking began to decline.
On the second day of the Spring Festival, all Douban scores of the Spring Festival stalls were scored, "Si Hai" was at the bottom with a score of 5.6, and the scores of other live-action films were all above 7.0.
Correspondingly, the box office of "Si Hai" fell off a cliff, and the box office performance of the second day of the first year was only half of that of the first year, and it has continued to decline since then.
A number of theater managers told Shell Finance reporters that the pre-sale of theaters usually depends on the pre-sales of major platforms.
According to the data of Lighthouse Professional Edition, the proportion of "Si Hai" in the Spring Festival file has been ranked third in the first two days, and it gradually decreased after the third year of junior high school.
"In the first two days, there were actually quite a lot of films for "The Four Seas", because Shen Teng said it was a comedy, and everyone's expectations for it were also relatively high. However, the reputation of the later stage was not good, and the attendance rate also decreased. On the other hand, " This killer is not too calm" attendance rate has increased, so after the third year of junior high school, the schedule of "Si Hai" has been gradually reduced." A theater manager told Shell Finance reporters.
"The theater is very realistic. If the attendance rate is high and the sales are good, there will be more queues." said Winter, a blogger of theater data analysis.
The most unexpected "car rollover" in the Spring Festival stall was turned over in the hands of the director who was best at driving racing cars, which also became a joke in the Spring Festival stall.
"The Four Seas" is Han Han's fourth work after "There will be no future" (629 million yuan), "Riding the Wind and Waves" (1.049 billion yuan) and "Flying Life" (1.728 billion yuan).
"I observed that some audiences born in the 1980s still like "The Four Seas"," screenwriter Wang Hailin told Shell Finance reporter that Han Han has a strong author attribute, and the film will have his own personal style. Most of his films show literary and artistic youth and A superposition of small town youth.
Previously, the audience could accept the emotions expressed by the movie, but after five or six years, the audience's interest may have changed a lot, and Han Han has not changed.
In addition, the audience circle of Han Han's films has not expanded, and even has a tendency to shrink.
Wang Hailin said that "The Four Seas" is more kinky in the play, not exactly according to the formula of the genre film, and it is not the narrative of a commercial film genre.
In this regard, Yin Hong, a professor at the School of Journalism and Communication of Tsinghua University and vice-chairman of the China Film Association, told Shell Finance that word-of-mouth determines the box office, and Han Han's films are not necessarily a commercial must-see.
Han Han and the "big guy" of the capital
Before "The Four Seas", Han Han's films have never disappointed investors.
In July 2014, Han Han's first film "The Future Will Be Indefinite" was released.
At that time, Han Han did not have his own film and television company.
The producers behind the film are Beijing Laure Films from producer Fang Li and Guomai Culture from Lu Jinbo.
One of them is a well-known producer in the industry, and the other is a publisher who has cooperated with Han Han for 12 years.
Before that, most of Fang Li's films as a producer were literary films, such as "Blind Mountain", "Apple", "Guanyin Mountain" and "Hundred Birds Chaofeng".
When the film was three-quarters of the way through, they brought in the last producer, Yu Dong, president of Bona Films Group.
In addition, Youku, Hainan HaiTV Travel Satellite TV Media, and Jingwei Investment have also become the joint production companies of the film.
"There will be no future" became a dark horse in the summer season that year, and finally won a box office of 629 million yuan, and the investors shared the account of 238 million yuan.
In 2014, Fang Li revealed in an interview with the media that Han Han could earn tens of millions of yuan on "The Future Will Not End".
The success of "The Future" at the box office also ushered in the second cooperation between the two parties.
In 2017, Han Han's second film "Riding the Wind and Waves" was released, and the number of production companies behind it increased to 6, and the number of joint production companies reached 8.
In addition to the companies previously cooperated, Tingdong Films, Tianjin Chengzi Imaging, and Wanhe Tianyi invested by Han Han have also been added.
"Riding the Wind and Waves" finally earned 1.049 billion at the box office.
So far, Han Han's Tingdong Films, Guomai Culture and Bona Films have formed a community of interests.
In 2017, Bona Films introduced a strategic investor, and Han Han "surprised" to become a shareholder, eventually holding 0.06% of the shares.
Maoyan has established a relationship with Han Han from Han Han's third film. In 2019, Maoyan became the third largest producer and the largest distributor of "Flying Life". Hengdian Pictures also started from "Flying Life" and invested in Han Han. two movies.
The professional version of Maoyan shows that there are 20 companies behind "Sihai", including 7 production companies. Bona Films, Tingdong Films, Guomai Culture, and Hengdian Films appear again.
In addition, there are 10 joint production companies, including Shanghai Film, Douyin Culture, Weibo, etc.
The high box office of the Spring Festival file is the source of profit for listed film and television companies, and the annual performance will be deeply bound to the Spring Festival file.
Shell Finance reporters checked the prospectus of Bona Films and Guomai Culture respectively and found that before, investing in Han Han's films had become a profitable business.
According to the prospectus of Bona Films, in 2014, the company finally obtained 225 million yuan in the box office from investing in the film "The Future", while the production cost of the film was 130 million yuan and the gross profit was 95.4084 million yuan, more than that of "The Future". Outwit Tiger Mountain", "Macau Wind and Cloud".
In 2017, the company invested in "Riding the Wind and Waves", with an investment cost of 16.65 million yuan, a film income of 135 million yuan, and a gross profit margin of 87.73%.
According to the prospectus of Guomai Culture, in recent years, Guomai Culture has participated in the investment of Han Han's films "Riding the Wind and Waves" and "Flying Life". The cumulative investment in the two films is 17.2 million yuan and 28 million yuan respectively.
During the reporting period, the company's film investment income was 13.9472 million yuan and 8.1787 million yuan respectively, accounting for 26.20% and 13.69% of the total profit for the same period, respectively.
In November 2021, the low-cost film "Famous", produced by Han Han and Tingdong Pictures as one of the producers, won a box office of 927 million yuan, and the film party shared 330 million yuan.
The lighthouse professional version shows that there are currently 30 film and television works related to Han Han, and the commercial territory is constantly expanding.
In 2015, Han Han established Tingdong Pictures. So far, Tingdong Pictures has received four rounds of financing. Investors include PricewaterhouseCoopers, Bona Pictures, Alibaba Pictures, and Huachuang Capital.
In 2017, Bona Films invested 250 million yuan in Tingdong through the transfer of old shares and capital increase, and held a 12.5% stake. According to this, Tingdong Films was valued at 2 billion yuan.
In August 2021, Guomai Culture was listed on the A-share market, and Han Han’s mother, Zhou Qiaorong, ranked the second natural person shareholder with a shareholding ratio of 3.4%.
In addition, because Han Han owns 0.06% of Bona Pictures, he has also become an indirect shareholder of Guomai Culture.
According to the data of the company survey, there are 13 companies actually controlled by Han Han, of which 8 companies have Han Han as the legal representative, and 5 companies have an indirect shareholding ratio of more than 50%. The companies under his name are concentrated in leasing and business services. , culture, sports and entertainment, and accommodation and catering.
"Containing capacity" = box office appeal?
The Shell Finance reporter noticed that on December 21, 2021, Guomai Culture announced that on February 9, the company and Tingdong Film signed the "Film Investment Cooperation Agreement" in the company's conference room, investing 13 million yuan to buy new movies5 % investment share.
As of now, the film has been filmed and named "The Four Seas".
Roughly calculated, the 100% investment share of "Sihai" is about 260 million yuan.
According to the general rule that the box office is three times the cost to break even, the box office of "Si Hai" needs to reach more than 800 million yuan to really return the money.
Maiguo Culture's 2021 performance forecast shows that the company's net profit in 2021 will be 55 million yuan to 60 million yuan.
On the afternoon of February 8, a reporter from Shell Finance called the Securities Department of Maigo Culture and asked whether the poor box office of "Si Hai" had an impact on the company's performance. The staff said that specific information could not be disclosed at present, and a later announcement was required.
However, the performance of the capital market may be the most direct manifestation. The closing price of Guomai Culture on the last trading day before the Spring Festival (January 28) was 33.69 yuan per share, and the closing price on February 8 was 31.70 yuan. / share, down 5.9%.
"Take Shen Teng to defraud again" "Shen Teng has only a little role in the scene, and it is all Shen Teng's name", this is the content of the Douban short comment of "Si Hai", and the lack of "content of Teng" has become a major slot in this film. point.
According to the data of Lighthouse Professional Edition, Shen Teng became the first 20 billion box-office actor in Chinese film history in just 9 years. Among them, there are high-quality films and a lot of help. Shen Teng, who has frequently participated in 25 films in 9 years, is now calling for Is the power still there?
Judging from the box office on the first day of the Spring Festival in recent years, the box office and proportion of Shen Teng's films have shown a downward trend.
In the Spring Festival of 2019, Shen Teng's two films "Flying Life" and "Crazy Alien" starring as the first and second stars, respectively, received 320 million and 410 million box office on the first day, accounting for 22.1% and 22.1% of the Spring Festival file, respectively. 28.1%.
In 2021, as the first actor to participate in the Spring Festival file "Hello Li Huanying", although it finally won a box office of 5.4 billion, it is more of a counterattack after word of mouth fermentation. The box office on the first day was only 290 million, and the Spring Festival file accounted for 17.2 %.
This year, the proportion of the box office of "Sihai" on the first day continued to drop to 15.6%, which is 220 million.
In fact, this is not the first cooperation between Shen Teng and Han Han. Han Han's last Spring Festival release "Flying Life" also had Shen Teng's participation. High, and this film also became Han Han's highest-grossing film.
Since "Charlotte Trouble" in 2015, Shen Teng has become the signature character of comedy films, and its box office appeal has also increased day by day.
The term "contained content" also arises from time to time. Corresponding to it is Wu Jing's "contained capital". The amount of "contained content" seems to directly determine the level of comedy, and Shen Teng has become a weather vane for many moviegoers. .
Therefore, many movies will invite Shen Teng as a special star.
According to the incomplete statistics of Shell Finance reporters, Shen Teng has acted in 17 films in 7 years after "Charlotte Trouble", including "Li Cha's Aunt", "Warm Hug" and "Shy Iron Fist". Shen Teng acted for less than ten minutes, but was also included in posters and promotional copy.
What's more, in the movie "Hotel on the Sun", Shen Teng only appeared as a human figure standing in it, but he also appeared in the poster in the name of a special star.
Many netizens said they saw Shen Teng "brainless buying", but they didn't expect to be just a "paper man".
As the public opinion fermented, it affected the reputation of Shen Teng and Happy Twist.
The director sent an apology letter explaining that the film had nothing to do with Happy Twist, and Shen Teng also made a cameo appearance.
It is still difficult to determine whether "Han Teng" is really linked to box office and word of mouth, but the continuous "false Teng" has made many netizens begin to question the movie with Shen Teng as its selling point. During the promotion period of "Hello Li Huanying" , there are rumors that Shen Teng only has 8 minutes in the whole film.
In this regard, "Hello Li Huanying" came out to refute the rumor that "the news is not true, Shen Teng is the hero of the film."
Judging from this year's "The Four Seas", Shen Teng still has a strong appeal at the box office, and some people even suggested that the film should be marked with "concentration".
When it comes to whether Shen Teng will be attacked by a low "content", the first hot comment is, "The key is to look at Shen Teng's own main works, if the works of the leading role are of good quality, everyone's patience will pass. "
In the face of these doubts, Shen Teng also responded positively in the interview: "Actually, sometimes I feel sorry for the audience. I can't send a Weibo to say how many minutes I appear in this movie. Feel free to pay more attention in the future.”
Beijing News Shell Finance reporter Zhao Fangyuan Song Meilu intern Xiong Ke