<Anchor> This



is a friendly economic time.

Reporter Han Ji-yeon is also here today (the 11th).

Today is already Friday.

A reporter watched all this week, and what stood out to you? 



<Reporter>



These days, an article about the MZ generation giving away a lot of health functional foods caught my eye.



<Anchor>



That's right.

This seems to be an article that came out at the beginning of this week, and we introduced it once, and I thought it was strange.

Today, let me explain in detail.



<Reporter>



Recently, the number of gifts of nutritional supplements such as vitamins and red ginseng has increased significantly.

Due to the corona virus, more and more people are taking care of their health.



Overall, dry season futures increased, and in Kakao Futures, the dry season transaction amount increased by 51% compared to the previous year, showing remarkable progress in 2030.



They rose to 56% and 66%, respectively, higher than the overall figure.

Looking at other mobile gifts, the MZ generation gave the most nutritional supplements after cosmetics.



It seems a little insincere to give everyone coffee as a gift, and the MZ generation, who is concerned about practicality and cost-effectiveness, has nothing but nutritional supplements.



Looking at the overall dry food market, the proportion of the MZ generation is also increasing.



<Anchor>



I think it is a bit of a cross section that can show the characteristics of the MZ generation.

But why is it growing so much?



<Reporter>



Young people often use expressions like 'chew stones,' but there are many MZ generations who want to keep them while they are healthy.



There is also the early care syndrome in this year's trend.

By taking nutritional supplements early, you can prevent aging or disease in advance.



Also, I once explained about 'the end of YOLO' as a trend this year.



It is a compound word combining 'god', meaning god, and 'living', meaning life that sets an example for others. Live your day to the fullest and enjoy a sense of accomplishment with a dense lifestyle, such as exercising 30 minutes every morning and drinking 1.5 liters of water a day. It reflects the desire of the MZ generation to do so.



Taking nutritional supplements can also be seen as part of this.

A rather interesting survey came out, and among the things that the MZ generation do for their health, the number one thing was eating health functional foods, not exercising.



<Anchor>



Then, naturally, the related market will also grow.



<Reporter>



Not only the pharmaceutical industry, but also the food industry and the cosmetics industry are entering the dry food market one after another.

It is expected to expand to 25 trillion won by 2030.



A few days ago, Lotte selected dry food as a new future food, and they said they would launch a brand targeting the MZ generation from the third quarter.



Prior to this, CJ also plans to launch a customized dry food brand by having its health division independent last month. 



Many companies have already entered the market.

Old Korean Yakults hy, Pulmuone, and Amorepacific have already launched their products.



Conversely, healthcare companies are expanding into the food sector to respond to this, and services that recommend customized diets, including dry season meals, are being developed.



It seems that the subscription service, which is a personalized dry meal, will also be strengthened. In the meantime, it has been sold only as an individual product.

This year, the market will be completely unraveled due to the revision of related laws.



<Anchor>



Isn't the term 'dry food', which a reporter keeps mentioning like this, an abbreviation for health functional food?

(It is an abbreviation.) It seems true that people are more interested in it to the extent that such abbreviations appear, but it is beneficial to health.

There are a lot of foods advertised like this.

However, some of these foods are not health functional foods.



<Reporter>



Health functional food literally refers to foods that contain ingredients or ingredients that are beneficial to health.



Also, because of the advertisement, it can be mistaken for a dry food that it is just a 'general food', but the representative one is krill oil first.



There are many cases of advertisements saying, 'It is an oil that dissolves fat' and 'It is a blood vessel scavenger' as if it has such a function, but the products distributed in Korea are general foods whose functionality has not been proven.



Protein bars and protein bars with increased protein content are also common foods.

And all advertisements that say that it is not a dry diet and that it does not gain weight or that it reduces body fat should be viewed as false and exaggerated advertisements.



Tart cherries, which are appearing a lot in recent health programs, are advertised as being helpful for sleep and removing inflammation, but you have to be careful as they are false and exaggerated advertisements.



The health functional food has the certification mark, so be sure to check it.