“Valentine’s Day” raises the competitiveness of offers in retail markets
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The country's markets have recently witnessed remarkable competitive manifestations in a number of retail trade sectors in the country, through several offers and promotional campaigns launched by e-commerce outlets and platforms on the occasion of the approach of the "Valentine's Day" or what is universally called "Valentine's Day", which falls on February 14 of each year.
Among the most prominent aspects of competitiveness monitored by «Emirates Today» on a field tour among institutions operating in the retail sector, offering outlets for sale campaigns and promotions that include some products that are in high demand as gifts during that occasion, most notably perfumes and watches, chocolate and sweet products, especially products that include their packaging Decorations of hearts in red colors, in addition to some offers on bouquets of flowers, whether natural or artificial.
Outlets offered offers on gifts of clothes and shoes, while outlets launched similar guides to consumers for the most prominent “Valentine’s Day” gift products. To celebrate this occasion, a number of outlets offered publications of their offers decorated with hearts and red flowers with the phrases “Happy Valentine’s Day” in English.
Some outlets have launched promotional campaigns for gifts of electronic devices, whether small earbuds, amplifiers, watches, smart phones and other products.
E-commerce platforms witnessed competitive manifestations in launching campaigns and discount offers at different rates on a number of products on the occasion of Valentine's Day, most notably watches, perfumes, smartphones, wallets and leather bags, in addition to clothing, with offers for packaging and decorative products dedicated to that occasion.
In the gold and jewelry markets, a number of stores competed to offer models and offers dedicated to this occasion. In turn, the Dubai Jewelery Group launched the “Eternal Love” campaign as a promotional campaign during the celebrations of the season of love, during which 14 brands and more than 78 jewelry stores presented designs and exclusive jewelry pieces for this The season, while some of the participating brands will offer exclusive offers and discounts on the season of love collection, in addition to that, the brands participating in the campaign will give free gifts when shopping with a certain value at any of the participating jewelry stores.
And stores for perfumes, cosmetics and personal care offered promotional offers on the occasion of "Valentine's Day", while outlets selling coffee and cakes offered special products for that occasion for sweets in the form of red hearts.
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