At present, the large-scale commercial use of 5G messages faces two major problems. One is that there are not enough terminals supporting 5G messages; the other is that the business model is not clear enough.
To further promote the large-scale commercial use of 5G messaging, it is necessary to accelerate the large-scale coverage of 5G messaging terminals, strengthen the construction of 5G messaging industry standards, and further explore the 5G messaging operation model.
China Telecom recently announced the official commercial use of 5G news.
Previously, China Mobile and China Unicom have launched 5G messaging trial commercial use in November 2021.
"The progress of the three major telecom operators is similar, and 5G news basically has the commercial conditions." said Fu Liang, an independent telecom analyst.
It is reported that on April 8, 2020, China Mobile, China Unicom, and China Telecom jointly released the "5G Messaging White Paper" and announced the joint launch of 5G messaging services.
Compared with traditional short messages, how are 5G messages different?
To put it simply, 5G messages are multimedia and interactive services, not only text and pictures, but also videos, locations, and even payment.
For example, in the 5G SMS conversation with 12306, users can quickly realize ticket reservation, payment, ticket change and other operations by sending voice or text, and clicking on keywords.
Industry experts believe that 5G news will greatly improve the communication efficiency and experience between industry enterprises and users, and the application prospects in the enterprise-level market will be broader, and will harvest a 100-billion-yuan industry information market.
Previously, text messages were charged by the number of pieces, while 5G messages were charged by service.
It is understood that 5G messaging services are divided into two categories, one is the interaction of messages between individual users and individual users, and the other is the interaction of messages between industry customers and individual users.
According to Zhang Xiaojun, deputy general manager of China Telecom's Marketing Department, China Telecom currently adopts a backward charging model that is free for individual users and charges for enterprises. For a fee, users receive and reply to corporate messages for free.
China Telecom will provide a free trial package for a period of time.
"At least two operators have made it clear that for individual users, receiving 5G messages is free, and sending them is charged by SMS. The high price of SMS will limit the interest of users." Fu Liang believes that currently, the large-scale commercial use of 5G messages faces two major problems. One is It is because there are not enough terminals that support 5G messages, and operators are likely to need to launch an alternative tool for the APP version at the same time; second, the business model is not clear enough.
For individual users, how to achieve breakthroughs in both revenue and activity?
For enterprise users, how to let them see the benefits without letting them use 5G messages as a tool for sending marketing messages is a problem that operators must solve.
How to further promote the large-scale commercial use of 5G messaging?
"It is necessary to speed up the large-scale coverage of 5G message terminals, strengthen the construction of 5G message industry standards, further explore the 5G message operation model, accelerate the creation of benchmarks, promote regional pilots, and carry out research on regulatory policies and technical means." Miao Jianhua, President of China Communications Enterprise Association Say.
Miao Jianhua believes that basic operating companies should strengthen the construction of 5G messaging service capabilities, and form a market-oriented cooperation model for win-win cooperation with partners to jointly form industry synergy.
At the same time, taking the "Ministry of Industry and Information Technology Bloom Cup 5G News Commercial Benchmarking Competition" as an opportunity to promote the implementation of "5G News Town", promote the in-depth integration of industry scenarios and 5G news, and form a dual-line force of the public, government and enterprises.
Support industry authorities to improve and improve policies related to 5G messaging business supervision and content management and control, and enterprises to strengthen industry self-discipline to ensure that 5G messaging can be orderly, standardized and healthy from the very beginning.
"We must regard 5G news as an opportunity for digital transformation and upgrading, take the lead in making efforts in public welfare fields such as government affairs, public services, and media publicity, break through inertial thinking, and innovate application scenarios. At the same time, adhere to the keynote of serving the real economy and increase vertical industries. Scenario mining efforts will continue to enrich the 5G messaging application field and continue to improve the user application experience." said Chen Jiachun, a first-level inspector of the Communications Development Department of the Ministry of Industry and Information Technology.
Chen Jiachun said that it is necessary to use the pilot demonstration as a breakthrough to verify the technical route, explore the business model, obtain user feedback, and accumulate pilot experience in the "experimental field", and further promote work coordination to ensure the actual effect of the pilot.
At the same time, strengthen the construction of technical means, and build a strong information security barrier with technical management network.
Explore the establishment of a credit management model to make it easier to deliver healthy and sunny news.
Reporter: Huang Xin