The innovative expression of traditional elements of "Bingdundun" and "one pier is hard to find" is favored by the market

　　"Bing Dun Dun" "One Dock is Hard to Find", and the tickets for the "Only Green" performance were sold out within 7 minutes...

　　The innovative expression of traditional elements is favored by the market

　　News from this newspaper (Reporter Dou Feitao) "Is there any 'Bingdundun' in stock? Can I still order it today?" On February 9, at the 2022 Beijing News Center's Winter Olympics Licensed Commodities Exhibition Area, volunteer Wang He consulted with the sales staff .

According to Liu Zihang, the person in charge of the exhibition area, the workers of the "Bingdundun" production factory are stepping up production, and a batch of new products will be delivered soon.

　　The opening of the 2022 Beijing Winter Olympics has ignited the enthusiasm of the whole people for the licensed products of the Winter Olympics.

On February 7, a reporter from Workers' Daily saw on Wangfujing Street in Beijing that at the gate of the flagship store of official licensed merchandise for the Winter Olympics in Gongmei Building, there was a long queue of nearly 500 meters for citizens buying Winter Olympics merchandise. Some consumers come for "Bingdundun".

　　At the same time that the offline products are popular, the related peripheral products of "Bingdundun" are also "hard to find" online.

"In the official flagship store of Tmall Olympics, the best-selling item is 'Bingdundun', which is sold out within 5 seconds of being shipped every day. We didn't expect it to be so popular." Liu Zihang told reporters about the Beijing Winter Olympics. The licensed merchandise will be on sale until at least the end of June this year.

　　"The naive 'Bing Dun Dun' has good looks and symbolizes Chinese traditional culture, so it is very popular!" Wang He said.

Cao Xue, the head of the design team of "Bingdundun" and a professor at the Guangzhou Academy of Fine Arts, said in an interview that the hot sale of "Bingdundun" is another vivid example of the rise of the "national tide".

Only by integrating Chinese history and culture into the genes of design can a real "national tide" grow.

　　Not only "Bingdundun", but also more "national tide" consumption with rich Chinese elements is popular in the beginning of the year.

On CCTV's Spring Festival Evening, the dancers of "Only Blue and Green" wore blue-green dance clothes with long sleeves flying over, vividly displaying the famous painting "A Thousand Miles of Rivers and Mountains" in the Northern Song Dynasty.

On the first day of the new year, in less than 7 minutes, all the tickets for the performance of "Only This Green" in Hangzhou Station were all sold out.

"The popularity of these 'national tide' works is gratifying, and the artists have perfectly combined traditional elements with innovative expressions," said Sun Shiqian, a visiting teacher at the Central Academy of Fine Arts.

　　In Sun Shiqian's opinion, the popularity of various "national trend" products reflects the cultural confidence of the Chinese people: "In the early years, everyone was used to following some foreign trendy brands. Now, some domestic brands not only have reliable product quality, but also their designs. It is more in line with the Chinese aesthetic trend, carries thousands of years of Chinese cultural heritage, and is unique in art, so it will naturally be favored by the Chinese.”

　　For practitioners, creating a "national tide" is inseparable from brand marketing, operation and promotion, but more importantly, there must be a distinctive design.

Sun Shiqian said: "In the final analysis, it depends on the works themselves. Time will tell which works will be remembered by the public and become classics."

　　"In China at this moment, the naive 'Bing Dun Dun' expresses the confidence to create something extraordinary and explore the future, convey a friendly signal of solidarity and mutual assistance under the epidemic, and demonstrate the national character of peace and hospitality." Professor of Renmin University of China , Jin Yuanpu, president of the China Cultural and Creative Industry Research Association, said that this is not only a carrier of the rich imagination of the Chinese nation, but also a memory symbol shared by the world.