China News Agency, Beijing, February 10 (Reporter Li Xiaoyu) China's ice and snow consumption is hot.

Gao Feng, a spokesman for the Chinese Ministry of Commerce, said on the 10th that the Beijing Winter Olympics has stimulated a boom in ice and snow consumption, and the number of visitors to ice rinks, snow rinks, and ice and snow theme parks has increased significantly.

　　Gao Feng said at a press conference held on the same day that during the Spring Festival, ice and snow consumption increased rapidly, indoor ice hockey, skating, skiing and other sports flourished, and niche activities such as ice climbing and snow rafting gradually emerged.

　　Winter Olympics merchandise and ice and snow equipment have ushered in a sales boom.

According to official data, during the 29-day "2022 National Online New Year's Day", the sales of Winter Olympics licensed commemorative goods increased by 21.2 times year-on-year; the sales of ski equipment and ski suits increased by 62.9% and 61.2% year-on-year respectively.

Snow-themed tours are gaining popularity.

During the New Year's Day, online ski ticket sales increased by 102.1% year-on-year.

The order volume of ice and snow tourism products on related e-commerce platforms increased by more than 30% year-on-year.

　　According to data from some e-commerce platforms, during the Spring Festival, the sales of ski equipment increased by more than 180% year-on-year, the sales of ice sports categories increased by more than 300% year-on-year, and the transaction volume of ice and snow scenic spots increased by more than 80% year-on-year.

　　In addition to ice and snow consumption, high-quality New Year goods have also become a hot spot for Chinese consumption during the Spring Festival this year.

According to official data, the sales of smart projectors, smart massagers and smart TVs of 65 inches and above in China during the online New Year's Festival increased by 90.3%, 34.3% and 20.7% respectively year-on-year.

During the Spring Festival, the sales of green home appliances on some e-commerce platforms increased by more than 110% year-on-year.

(Finish)