Gu Ailing won the gold and set off the upsurge of "all people go to the snow field"

　　Ski-themed B&B searches tripled

　　News from this newspaper (Reporter Zhao Tingting) In the past two days, the wonderful Winter Olympics have added another fire to the already prosperous Beijing ice and snow sports.

A reporter from Beijing Youth Daily learned from a number of travel booking platforms that after Chinese athlete Gu Ailing won the gold medal in the women's freestyle skiing finals at the Beijing 2022 Winter Olympics, Beijing's enthusiasm for "going to the ski field for all" has climaxed again. Tujia platform The real-time search popularity of themed homestays with the keyword "skiing" has tripled month-on-month.

　　Data from the Tujia B&B platform shows that after Gu Ailing won the championship, from 12:00 to 16:00 on February 8, the real-time search popularity of themed B&Bs with the keyword "skiing" on the platform increased by 3 times compared with the previous month, which shows that Gu Ailing's popularity can be seen from this. One spot.

It is worth mentioning that, compared with the "sky-high prices" during the Spring Festival, which often cost thousands or even tens of thousands, the recent homestay prices have generally been reduced by 30% to 50%. The evening price is around 300 yuan, which is a good time for the public to "buy the bottom".

　　Coincidentally, on February 7th, the women's football girls who were acclaimed in triumph checked into the QUBE Hotel in Shanghai Greenland Top 3 Port, and then went to Suzhou Yuyang Wharf·Huyi for isolation.

The return of the women's football team has garnered a lot of attention for the two hotels, which, although not currently available for reservations, are still in the spotlight of fans and the public.

According to the big data of Tongcheng Travel, on February 7th and 8th, the search popularity of the QUBE Hotel in Shanghai Greenland’s top three ports increased by 227% month-on-month, and the search popularity of Suzhou Yuyang Wharf·Huyi increased by 313%.

At the same time, the Chengdu Xindu Jianfeng Dry Snow Four Seasons Ski Resort where Gu Ailing conducted pre-competition training also quickly gained attention. The search popularity of this ski resort on the same trip platform rose to 15 times that of normal days in real time.

　　Driven by the effect of the Winter Olympics, the temperature of the ice and snow tour has remained high during the Spring Festival holiday that just passed.

Mafengwo's big data shows that the "Winter Olympics effect" drives cities rich in ice and snow resources to lead the Spring Festival holiday.

Among them, Beijing, the "city of double Olympics", is firmly at the top of the list of popular cities during the Spring Festival holiday. The average increase in search popularity of the Winter Olympics such as "ice and snow" and "skiing" in Beijing is higher than 215%. The search popularity has soared by 300%.

　　In fact, since the start of the snow season in November last year, the number of homestay bookings near major ski resorts and ski resorts has continued to rise.

Judging from the number of homestay bookings on the Tujia platform, the most popular ski destinations include Beijing, Hebei, Jilin, and Xinjiang.

Many B&Bs around the ski resorts in the suburbs of Beijing ushered in the year with the highest number of orders.

According to data from the Tujia platform, there are 256 homestays around Beijing Nanshan Ski Resort, and the number of bookings in this snow season has generally doubled.

　　The popularity of ice and snow sports is not only in the north.

According to Fliggy data, orders for products related to ice and snow tourism during the Spring Festival in the Year of the Tiger increased by more than 30% compared with last year's Spring Festival.

Whether it is in the south or the north, the rich and diverse ice and snow activities have become a hot consumer choice this Spring Festival.

Ice and snow tourism consumption is characterized by significant localization and small radius, and the "home door" skiing, which is 3 hours away, is very popular.

In terms of regions, Beijing, Guangzhou, Jilin, Chongqing, Harbin, Chengdu, Huzhou, Aba, Baishan, and Changchun have become the top ten popular destinations for ice and snow tourism.