When everyone is looking forward to "one household, one pier", huge orders are also pouring into those manufacturers who have obtained the qualifications for the production of licensed products for the Winter Olympics.

　　As one of the Bingdundun manufacturers, Jinjiang Hengsheng Toys Co., Ltd. has been arranging to resume production at a high speed. Lian Haian, the general manager of the company, told Shell Finance reporter on February 7, "From the fifth day of the new year, the company will give workers who are willing to resume work ahead of schedule. Buy air tickets and organize the resumption of production.”

The biggest difficulty in production lies in the printing of ice ribbons. "I have been making toys for more than 30 years, and this is the first time I have encountered the combination of silicone and plush."

　　"At present, the factory has added 500,000 orders. After the overall resumption of work, the maximum single-day output of Bingdun Dun is about 4,000." Lian Haian said that the current situation of "difficulty in finding a pier" is mainly related to the Spring Festival holiday. In addition to the resumption of work in the franchised factory, Bingdundun also needs the cooperation of various links such as the color box factory, the silica gel field, the carton factory, and the printing factory.

"And the workers are on vacation, and it will take a certain amount of time to get back. The shortage will ease after the Spring Festival is over and work resumes one after another."

　　On February 6, at the regular press conference of the Winter Olympics, Zhao Weidong, a spokesman for the Beijing Winter Olympics Organizing Committee, responded that relevant departments are increasing coordination efforts to increase the supply of "Bingdundun".

　　In addition, Lian Haian said that the production difficulty of Bing Dun Dun is also different from that of ordinary plush products. The biggest difficulty in production lies in the presentation of the ice ribbon on the silicone face. "We have been making toys for more than 30 years. It touches the silicone and the plush."

　　Compared with the common pure plush mascots in the past, the biggest feature of Bing Dun Dun is that it is assembled from two parts: a silicone shell and a plush panda doll, and the overall image resembles an astronaut.

The shape of the head shell is taken from the ice and snow sports helmet, and the decorative color halo is inspired by the "Ice Ribbon", the national speed skating hall of the Beijing Winter Olympics.

　　Shell Finance reporter learned that a Bing Dun Dun needs to go through several procedures from production to delivery to the hands of consumers.

First, the fabric is processed, then the silicone shell is produced, and then the liner is assembled with the shell. After assembly, it is packaged, affixed with anti-counterfeiting labels, boxed, and then delivered to consumers through logistics.

　　Regarding the problem that many consumers have raised the problem that it is difficult to install the Bingdundun silicone case after removing it, Lian Haian said that this is not a quality problem.

The shell of Bingdundun needs to be assembled by professional and skilled workers using tools, so he reminds consumers that it is best not to remove the shell of Bingdundun.

There are three Bingdundun manufacturers in the country, all of them are "senior players" of the Olympic mascot

　　Lian Haian told Shell Finance reporters that to become a manufacturer of licensed commodities for the Winter Olympics requires a good corporate credit status and a good social reputation; the company has been registered for more than 2 years and has the qualifications of a general taxpayer; and the registered capital is RMB 20 million and above; and Passed ISO9001 quality management system certification, ISO14001 environmental management system certification, or the quality and environmental protection testing standards of relevant departments at or above the provincial level; passed the information security management system certification or established a safe and effective information management system; have good product development, design, organization Production, marketing and risk resistance.

　　In addition, the applicant enterprises shall submit the Letter of Intent for Applicants and relevant qualification certificates to the Beijing Winter Olympics Organizing Committee within the specified time; the Beijing Winter Olympics Organizing Committee shall issue a solicitation letter to the qualified applicants, and the applicant enterprises shall submit the application documents within the specified time; The Beijing Winter Olympics Organizing Committee Franchise Enterprise Solicitation and Evaluation Team will review the application documents of the applicants and conduct on-the-spot inspections of the candidate enterprises as necessary.

　　According to the data, there are three Bingdundun manufacturers nationwide, namely Jinjiang Hengsheng Toys Co., Ltd., Beijing Yuanlong Yatu Culture Communication Co., Ltd., and Nantong Golden Phoenix Craft Toys Manufacturing Co., Ltd.

　　It is understood that it is not the first time for the three manufacturers to participate in the production of licensed commodities for large-scale international events.

Jinjiang Hengsheng Toys is one of the designated suppliers of mascots for the 2004 Athens Olympic Games, the 2008 Beijing Olympic Games, the 2012 London Olympic Games and the Asian Beach Games.

Yuanlong Yatu creatively designed and retailed licensed merchandise for the 2010 Shanghai World Expo and the 2008 Beijing Olympics.

　　Golden Phoenix has also participated in the mascot production of the 2008 Beijing Olympic Games, the 2010 Shanghai World Expo, the 2014 Nanjing Youth Olympic Games, the 1st China International Import Expo in 2018 and the 10th China Flower Expo in 2021.

　　There are two mascots, Bing Dun Dun and Xue Rong Rong, in this Olympic Games. Why does Bing Dun Dun receive more attention?

In this regard, Lian Haian told Shell Finance reporter, "At present, the sales ratio of Bingdundun and Xuerongrong has not been calculated, and there is also a lot of demand for Xuerongrong. After the Paralympic Games open, the demand may increase."

　　On February 6, the Beijing Winter Olympics Organizing Committee also publicly responded that it had communicated with various manufacturers, and took active measures to promote product production. There will be a steady supply of products to the market. At the same time, it also reminded everyone, "Don't forget ( The mascot of the Beijing Winter Paralympics) Xue Rongrong."

(Beijing News Shell Finance reporter Zhao Fangyuan intern Xiong Ke editor Chen Li proofreading Jia Ning)