93.8% of respondents shopped online during the Spring Festival
80.3% of the respondents said that e-commerce "not closing during the Spring Festival" made them feel the taste of the new year
During the Spring Festival holiday this year, many platforms have launched preferential activities, "No closing during the Spring Festival", which has stimulated everyone's enthusiasm for consumption.
Data from the State Post Bureau shows that during the Spring Festival this year (January 31 to February 6), the national postal express industry collected and delivered 749 million express parcels, an increase of 16% over the same period last year in the lunar calendar.
This week, a survey of 2,011 respondents conducted by the Social Survey Center of China Youth Daily and wenjuan.com showed that 93.8% of respondents purchased online during the Spring Festival, and 80.3% of respondents They said that e-commerce "do not close during the Spring Festival" makes them feel the taste of the New Year. 63.3% of the respondents feel that the online shopping during the Spring Festival needs to improve the delay and delay of delivery.
Among the respondents, 28.2% came from first-tier cities, 39.7% from second-tier cities, 20.1% from third- and fourth-tier cities, 8.2% from towns or counties, and 3.7% from rural areas.
93.8% of respondents shopped online during the Spring Festival
Zhao Ting (pseudonym), a college student from Panzhihua, Sichuan, noticed before the Spring Festival holiday that many e-commerce platforms launched the "Spring Festival does not close" campaign, so she bought clothes and cosmetics online during the Chinese New Year.
Some platforms have launched discount promotions to make shopping more cost-effective.
Xiaojin (pseudonym), who works in Tonglu, Hangzhou, bought a mobile phone case online during the Spring Festival. "The delivery was very timely, and it took more than two days from Shenzhen to Hangzhou."
In the survey, 93.8% of the respondents shopped online during the Spring Festival.
New Year's gifts (73.1%) and daily necessities (72.0%) were the main items that respondents purchased online, along with beauty and skin care (45.2%), epidemic prevention supplies (33.5%) and electronic equipment (29.7%).
Li Chang, who lives in Wuxi, Jiangsu, bought flowers online during the Spring Festival holiday. "The logistics is very fast. I placed an order the night before and it was delivered early the next morning."
Li Chang said that many e-commerce and express delivery companies stopped working during the Chinese New Year, and they needed to buy all the things they needed for the Chinese New Year before the festival, but this year, they can shop online at any time during the holiday. , I haven’t waited for the end of the New Year, and the flowers will be withered. This year, I received the flowers purchased online on the second day of the first day of the new year. During the Spring Festival holiday, the home is surrounded by flowers, and the Chinese New Year is very atmosphere.”
Liu Zhouzhou (pseudonym), who celebrated the New Year in Suzhou, received a lot of specialties from his hometown of Hubei during the Spring Festival holiday.
In the survey, 80.3% of the respondents felt that the e-commerce "Spring Festival does not close" made them feel the taste of the New Year, of which 24.0% of the respondents felt that the taste of the New Year was stronger.
63.3% of the respondents felt that online shopping during the Spring Festival needs to improve the problem of delay in delivery
Xiaojin found that although many e-commerce platforms have slogans that they will not close during the Spring Festival, they are not completely closed.
"I sold a pair of sneakers online. The buyer asked for delivery after payment on the first day of the first lunar month. I called the courier to pick it up, but it was cancelled and said I couldn't come. I went to the offline outlet to send it, but I went to a few Every discovery is closed, and the courier is not sent out until the third year of junior high school.”
Xiaojin also found that although many merchants can place orders normally during the Spring Festival, there is a lack of online manual customer service. "I bought a mobile phone case and consulted a lot of stores, and all the intelligent customer service assistants replied to me."
"Several of my couriers have been stopped in Chengdu for two or three days." Zhao Ting said that although the e-commerce company shipped as usual, the logistics during the Spring Festival was slower than usual. Received a reply the next day."
The data shows that for the e-commerce "Spring Festival does not close", the respondents believe that there are areas that need to be improved, such as delayed delivery (63.3%) and untimely delivery (50.0%).
Others include: untimely customer service (28.7%), incomplete types of goods (25.9%), more expensive prices than before the festival (24.6%), and poor quality of items (19.1%).
Xu Jiao (pseudonym), a post-90s living in Beijing, wanted to buy new clothes during the Spring Festival, so she specially browsed the shops on the e-commerce platform that showed "no closing for the new year", but she found that although these shops were open normally, some businesses It means that the express delivery in some areas is out of service, and it still has to wait until the express delivery resumes after the year before delivery.
"Not only that, but several clothes with popular styles and colors that I liked are out of stock. The seller said that they couldn't restock during the Spring Festival, and they couldn't buy them online in the end."
"E-commerce does not close, not only to make it more convenient for consumers to place orders, but also to ensure the smoothness of the entire logistics process. This is the real closed." Xu Jiao feels that if a certain link is not served in time, it will affect consumption. shopping experience during the festival.
In the survey, respondents' suggestions for e-commerce services such as "no closing during the Spring Festival" include: more vigorous festival activities, more high-quality and low-cost commodities, effective logistics services, more thoughtful customer service and other services, and timely satisfaction Customer demand and enrich product promotion forms, enhance shopping experience, etc.
"Without closing during the Chinese New Year, there are requirements for all aspects of e-commerce logistics." Xu Jiao looks forward to improving service quality from pre-sales services, logistics and distribution, so that everyone can have a better shopping experience.
"During the Chinese New Year, you can enjoy convenient and fast e-commerce services without leaving your home, and I am very grateful to the courier and other staff." Li Chang looks forward to providing adequate services to workers in related industries when carrying out festivals without closing activities. guarantee.
China Youth Daily and China Youth Daily reporter Sun Shan intern Xu Xinyi Source: China Youth Daily