These days, most people's daily arrangements may be like this-eating, sleeping, going to work, getting off work, watching the Winter Olympics.
When the Spring Festival comes, what will happen to the Winter Olympics event?
This winter, everything related to ice and snow sports is experiencing an unprecedented "highlight" moment.
From the window to the shelf, from online to offline, commodities related to elements such as "Winter Olympics" and "Ice and Snow Sports" have become popular.
Big-name window into ice and snow sports display window
Decathlon ski shelves are almost empty
In fact, as early as before the opening of the Beijing Winter Olympics, many luxury brands have launched series related to ice and snow sports.
On the first floor of Hangzhou Mixc City, many big-name shop windows have been transformed into display windows for ice and snow sports.
However, for most consumers, ice and snow sports equipment that is affordable and practical is more worth buying.
Last week, Xiaoyu from Hangzhou planned to take his children to play in the snow on the Lin'an Mountains during the last two days of the Spring Festival holiday, so he wanted to buy some equipment.
"The snow on the mountain is relatively deep, so waterproof shoes, pants, and clothes are essential. If you have a snowball fight, you will definitely need ski gloves. Those equipment for skiing should be more suitable." She first thought of a good place to buy sportswear - Decathlon , there is more professional, and the price is also very high.
That night, she first went to the Decathlon store near her home. The ski category was on the second floor. When she took a look at the elevator, the shelves were empty.
"The children's ski pants, ski shoes, and ski gloves were not found, and hats were almost sold. There were only a few pairs of ski gloves for adults, and finally I bought a pair of size L to make do with it." Xiaoyu said, There are also several styles of waterproof ski jackets, but the sizes are not complete, and they are too small. There are only two or three styles suitable for her child. She picked one and bought it.
Early the next morning, unwilling Xiaoyu came to the Decathlon Fengqi store again. The goods here are not as much as those in the Daguan store. The ski gloves are missing for adults and children, and many goods are out of stock.
"A pair of women's snow trekking shoes for 199 yuan is very good-looking, but unfortunately there are only large sizes such as 40 and 41." Xiaoyu said that she did not let go of the single shelf, and finally found a pair of waterproof 99 yuan for her child. Boots, feel a little tight, but better than nothing.
The adult's waterproof clothing was also found on the last shelf. "It's a size larger, and the clothes are good." As for shoes, Xiaoyu finally found two pairs of waterproof ski pants in the hiking category. Still haven't bought it.
No chance to go skiing, don't worry
Come to the same winter Olympic down jacket, really fragrant
For people who have no time or opportunity to experience ice and snow sports, buying a down jacket of the same style as the Winter Olympics can also reflect their love for the Winter Olympics.
According to the consumption data of Intime Department Store for the Year of the Tiger, the sales of down jackets in Intime Department Store is 4 times that of the same period last year (a year-on-year increase of 3 times), and thousands of popular items such as Anta and Bosideng are sold on Miao Street alone.
In Hangzhou Wulin Yintai's Anta counter, sales of down jackets and coats during the Spring Festival increased by nearly 50% month-on-month.
It is worth mentioning that this Anta counter exclusively sells the same style for the Winter Olympics and the Spring Festival Gala, providing convenience for the "Olympic fans" in Hangzhou.
The Anta counter of Hangzhou Wulin Yintai has been launched
"The customers who come to the store are mainly young people in their 20s and 30s, including many couples. As soon as they enter the counter, they ask if they have any Winter Olympics." Mei Shufang, the manager of the Wulin Yintai Anta counter, said that the Winter Olympics After the opening ceremony of the conference, customers came to buy the same style of the Winter Olympics (Anta Champion All-weather Series) every day. "After we sell out of stock here, hurry up and transfer the goods from other counters." In addition, the national flag logo long down jacket and award-winning shoes Souvenirs are welcome.
The same style as the Winter Olympics, that's it!
Coincidentally, the Anta counter of Intime Department Store Hangzhou West Lake Cultural Plaza discount store opened on the eve of Double 12 last year. Wang Yibo's star style, couple style transparent bottom jelly shoes and other counters are popular among young consumers, until they are sold out.
During the Spring Festival, Anta launched a new spring sports series, which attracted another wave of consumption.
The enthusiasm of young people for national consumption has also continued from the opening of the counter to the Winter Olympics.
In addition to down jackets, this Spring Festival holiday, many customers made a special trip to choose outdoor sports equipment.
Intime Department Store Hangzhou West Lake Cultural Plaza discount store of Columbia, Wolf Claw, Norseland and other outdoor brands of outdoor windproof clothing, the overall sales have increased significantly.
Among them, Colombia's "three-in-one quilted waterproof jacket (removable)" sold over 200 pieces during the Spring Festival.
According to the person in charge of the shopping mall, since New Year's Day, the sales of windproof clothing series in outdoor brand counter stores have shown an upward trend, and the sales of jackets have doubled year-on-year.
Online sales of ski gear surge
Chinese skis are sold to more than 100 countries around the world
Recently, Alibaba's "Spring Festival Consumption Trend Report" released by Alibaba shows that from New Year's Eve to the fourth day of the first lunar month, Tmall ski equipment increased by more than 180% year-on-year, and ice sports categories increased by more than 300% year-on-year.
And just today, 18-year-old Chinese athlete Gu Ailing won the championship in the women's freestyle skiing finals at the Beijing Winter Olympics, and Gu Ailing's same style of snowboard became popular.
In recent days, with the popularity of Gu Ailing, the sales of the faction Tmall flagship store have risen rapidly.
This morning, the sales of faction's Tmall flagship store nearly doubled from the 7th, and more than 7 times compared to the 6th.
The most popular in the store is the same snowboard as the Gu Ailing competition.
According to JD.com's Spring Festival consumption data, the overall turnover of ski sports products increased by 322% year-on-year, of which the turnover of ski masks was 15 times that of the same period last year. Ski pants, ski goggles, snowboards, ski suits, ski boots, etc. increase.
The overall turnover of ice sports products increased by 430% year-on-year, among which the turnover of figure skating shoes, speed skating knife sharpeners, speed skating knife shoes, ice hockey sticks, ice blade covers, and ice hockey shoes increased by 553% and 420% year-on-year respectively. %, 368%, 328%, 266%, 125%.
At the same time, affected by the popularity of the opening ceremony of the Winter Olympics, from 8 pm on the fourth day of the fourth day to 11 am on February 5, the turnover of Jingdong Sports Anta down jackets increased by 203% year-on-year, and the turnover of Desante down jackets increased by 196% year-on-year.
It is worth mentioning that the Beijing Winter Olympics boosted ice and snow consumption and promoted the development of the ice and snow industry. Domestic ice and snow brands ushered in a new opportunity to accelerate their development in both domestic and overseas markets, and ice and snow sports are also dominated by foreign brands. Quietly changed.
On the eve of the Spring Festival, overseas sales of domestic ski equipment on AliExpress increased by more than 60% year-on-year, of which overseas sales of ski helmets increased by 15 times.
At the same time, the number of domestic ski goods merchants on AliExpress has grown by nearly 50% in the past year.
In the past year, consumers in 100 countries and regions around the world purchased Chinese ski equipment on AliExpress.
From Iceland in the north to Chile in the south, there are Chinese ice and snow industry brands.