During the Spring Festival this year, many consumers are buying New Year's goods and shopping online.
"I'm usually busy with work, so I stayed at home during the Spring Festival holiday, bought a projector, and enjoyed the fun of home theater," said Cao Liange, a resident of Chaoyang District, Beijing.
During the Spring Festival, the consumption of green, smart, healthy, personalized and other commodities such as smart projectors, wireless vacuum cleaners, and sweeping robots increased significantly.
From January 10 (the eighth day of the twelfth lunar month) to February 7 (the seventh day of the first lunar month), the Ministry of Commerce, together with the Central Cyberspace Administration of China, the Ministry of Industry and Information Technology, the State Administration for Market Regulation, the State Post Bureau, and the China Consumers Association, will jointly guide E-commerce and related enterprises held the "2022 National Online New Year's Festival", and various supporting activities were carried out in various places.
Fujian held the "2022 E-commerce Anchor Contest" at the same time as the "Online New Year's Day", Yunnan held "a mobile phone tour of Yunnan", "a mobile phone cloud product" and other activities, Shandong Qingdao held the "Celebrate Chinese New Year" event. Combination of characteristic commodity exhibitions... Through various forms of profit-making, various regions have increased promotion, promotion and service efforts, issued coupons, and carried out activities such as full discounts, instant kills, and direct drops, so that consumers can get benefits.
According to the monitoring of key e-commerce platforms by business big data, during the "New Year's Day" period, high-quality New Year's goods have become a hot spot for procurement.
Within 10 days after the launch of the "New Year's Goods Festival", the sales of gift boxed foods and nutritional supplements increased significantly. The sales of chocolate gift boxes and black sesame balls increased by 67.4% and 105.9% respectively year-on-year. .
Smart cleaning appliances are very popular among consumers, and sales of mite removal instruments and floor washing machines increased by 40.1% and 32.9% respectively year-on-year.
The quality of home appliance consumption was upgraded, and the sales of smart projectors and smart massagers increased by 89.5% and 34.8% year-on-year respectively.
Personalized consumption has stimulated market vitality, and whole-house customization has become a new trend in home decoration, with sales of goods increasing by 53.3% year-on-year.
Online consumption of cultural and creative products and Guochao products is very popular, and the sales of museum cultural and creative products, Guochao products, ethnic musical instruments and Hanfu have increased by 83.3%, 72.4%, 44.6% and 32.9% respectively year-on-year.
This year's Spring Festival coincides with the Beijing Winter Olympics. Consumers' enthusiasm for ice and snow has been ignited, and the consumption of peripheral products has grown rapidly.
According to data from JD.com, in recent years, ice and snow sports in my country have gradually gained popularity, and consumption has grown significantly. This year's Spring Festival ice and snow sports related categories have become hot-selling "New Year's goods", and the turnover has increased by more than 3 times year-on-year.