Winter Olympics Economic Observation | Winter Olympics "grass planting" commodities are all sold out, and those out of stock can find Yiwu?
Zhongxin Finance, February 9th (Shi Rui Zuo Yukun) "I want all of them, ice piers, pigeon lights, tiger head shoes, down jackets!"
The Beijing Winter Olympics has become the "King of Bringing Goods", and the Winter Olympics elements are "short-sold for those in stock, and Yiwu for those out of stock..."
"Top Stream" Bing Dundun
"Today, Bingdundun toys and keychains are all sold out, and there were people queuing up last night."
On the afternoon of the 6th, at the gate of the Beijing Winter Olympics flagship store located in Gongmei Building, Wangfujing, Beijing, the security brother told Zhongxin Finance and Economics.
On February 5th, at Zhangjiakou Yunding Snow Field, Bingdundun waited in rows to be taken away.
Not only offline, Zhongxin Finance has learned that at present, the official flagship store of Tmall Olympic has no spot goods in Bingdundun.
Under such a large demand, "scalpers" are also "just about to move". A "scalper" who owns Bingdundun stock said that the price of Bingdundun continues to rise. The original price of Bingdundun in his hand is 192 yuan. It sells for seven or eight hundred a day, and the market price is now 1,200 yuan. "There are very, very many people who consult."
Here, Zhongxin Finance and Economics brings good news to friends who like Bingdundun. Some Beijing Winter Olympics Licensed Production said that it has organized employees and factories to fully start production, fully coordinated production capacity allocation, and ensured the supply of licensed products for the Winter Olympics. Do our best to meet the needs of consumers.
"International Down Jacket Fair"
The opening ceremony of the Beijing Winter Olympics has attracted much attention, and the entry of athletes from various countries has become a large-scale down jacket "grass planting" scene, which is called "International Winter Down Jacket Fair" by netizens.
On social networks, a certain brand of down jackets worn by Canadian athletes attracted the attention of the audience with a festive bright red. Netizens commented that "it is very suitable for the Chinese New Year", and major platforms began to look for "the same style".
However, currently the brand's down jackets for the Canadian team are only sold online and offline in Canada.
Although it has experienced "planting and pulling weeds", this brand has really "became out of the circle" with the help of the Beijing Winter Olympics.
Zhongxin Finance recently saw in a store of the brand in Beijing that 90% of the products in the store are sports and fitness apparel, and there are only 3 or 4 types of down jackets.
On the evening of February 4, the opening ceremony of the 24th Beijing Winter Olympic Games, which attracted worldwide attention, was grandly held at the National Stadium.
"After the opening ceremony of the Winter Olympics, many customers came to buy down jackets, and these sizes are not available at present," the store staff told Zhongxin Finance, "Now they are all clearing the stock, but they will be available after the Spring Festival holiday, maybe Something new."
In addition to the above-mentioned brands, a sports fashion brand in Finland provided the "Little Penguin" down jacket for the Finnish national team; the coat and sweater of a certain brand worn by the British national team that was "not afraid of the cold and not buckled"; the "tiger" element worn by the German national team Coats, etc., have attracted attention on domestic social networks.
Domestic products are "really fragrant"
Although the down jackets of athletes from all over the world are "competitive", a domestic brand, which is the official partner of the Beijing Winter Olympics and the official sports clothing supplier of the Olympic Committee, is the "big factory behind the scenes" of the opening ceremony clothing.
It is understood that the main brand provided the uniforms for the Chinese national team to participate in the opening ceremony. In addition, the competition uniforms and award-winning uniforms of the Chinese Legion were also "packaged" by it.
According to its official website, it has signed contracts with 13 national teams in winter sports including Chinese short track speed skating, Chinese curling, and Chinese figure skating, and has also signed contracts with the Canadian freestyle skiing aerial skills team and snow skills team, which are strong teams in ice and snow sports.
On the evening of February 4, the opening ceremony of the 24th Beijing Winter Olympic Games, which attracted worldwide attention, was grandly held at the National Stadium.
Photo by China News Agency reporter Mao Jianjun
The Winter Olympics also "brought fire" domestic brand down jackets. On the 4th, the "Winter Olympics Opening Ceremony Chinese Team Down Jacket" was on Taobao's hot search; from 20:00 on February 4th to 11:00 on February 5th, Jingdong Sports should The turnover of the brand's down jackets increased by more than 2 times year-on-year.
want to buy! Can you arrange it?
Netizens are also concerned about the Klein blue down jacket worn by the officials of the International Olympic Organizing Committee: "I really want to buy the same style of the Olympic Organizing Committee", "Hurry up and arrange it!"
In the hearts of mothers, the tiger-head down jackets and tiger-head shoes on the children of the Winter Olympics Song Choir are the "best in the audience". "!
On the evening of February 4, the opening ceremony of the 24th Winter Olympic Games was held at the Beijing National Stadium.
Photo by China News Agency reporter Cui Nan
According to Zhongxin Finance, the tiger head down jacket was designed by Chinese designer Ding Jie. She was also responsible for the design of the blue-and-white porcelain down jacket for children dancing, the theme song of the Winter Olympics.
However, the online flagship store of Ding Jie's brand does not have the above-mentioned clothing.
The customer service said, "There are no limited design clothing stores for the Winter Olympics now, and they may be sold on the shelves in the future, but the relevant process of the Winter Olympics has to be followed, and the time of listing is still uncertain."
The pigeon lights held by the children at the opening ceremony were so hot that many consumers turned their attention to the "omnipotent" small commodity market in Yiwu. "The pressure is now on Yiwu" has also become a hot topic, but the Spring Festival holiday has affected the "Yiwu speed" , So everyone is "self-reliant". There are more than a dozen tutorials on Winter Olympics pigeon lights on a certain platform. The goal of netizens is to "have a cute pigeon light for Lantern Festival".
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