Reporters undercover more than 10 network navy groups found
Online shopping unanimous praise may be brushed out
Motivation for investigation
At the beginning of this year, the Cyberspace Administration of China issued a notice for public comments on the "Regulations on the Administration of Mobile Internet Application Information Services (Draft for Comment)".
The draft for comments stipulates that application providers should standardize their business management behaviors, and must not use machines or manual methods to swipe the list, swipe the volume, control the evaluation, and create false traffic.
On January 14, the Ministry of Public Security held a press conference to introduce that the online water army has gradually evolved from the initial simple posting of "watering" to the implementation of paid deletion of posts, fake reviews, rumors and drainage, fake news media, extortion and other illegal and criminal activities. .
In 2021, the public security organs will investigate and handle more than 200 related cases, arrest more than 2,000 criminal suspects, close more than 6.2 million online navy accounts and 1,200 websites, and disband 170,000 online groups, effectively purifying the network environment. .
How does the network navy work?
What hidden secrets are hidden behind it?
In order to uncover the dark side of the Internet navy, the reporter joined more than 10 Internet navy groups to conduct undercover investigations.
□ Our reporter Han Dandong
□ Our intern Wang Yitian
QQ group "navy recruit, 1r one to do." In a "Baidu Post Bar Review control combination", the main group to send a mission.
"Rule of law Daily" correspondent private letter the main group in the group and receive the task.
In accordance with the requirements of the main group, reporters with their own personal account, click on the link to enter the main group provided (Evaluation of a movie), copy and paste the contents provided by the main group and click publish.
Then, review the screenshot save and send the main group.
After a while, the group owner transferred a commission to the reporter: 1 yuan.
At this point, the reporter learned that the "1r" mentioned in the task represents 1 yuan.
This is the first order received by the undercover network navy group of reporters recently.
Copy and paste predetermined copy
The more accurate the review, the higher the reward
After that, the group owner released another task, which also had a long copy written, but this time the task was to discredit a tourist resort, and the wording of the copy was very rough and bad.
"You just need to use your account to copy and paste these texts." The group owner said.
When a reporter questioned whether the copy content is too unbearable, it will not affect the poor?
The main group explains: ".. Let's do the navy, just to complete the mission sent down from above, do not need to be concerned about the follow-up impact of many of these tasks, do you also feel more normal."
The reporter did not take this order on the grounds that he had just entered the industry and needed to adapt.
However, through many exchanges with the group owner, and in the process of joining other navy groups, the reporter has a deep understanding of the operation mode of the network navy.
According to the group owner, the online navy business has a wide range of sources. Taking the entertainment industry as an example, some small stars will hire navy to increase their popularity in order to become famous. The organization then employs a large number of sailors, posing as fans of the star to make positive comments online, creating the illusion that the star is highly sought after.
A star's fan Xiao Zhang told reporters that one day, the administrator of her fan group approached her and asked if she was willing to provide funds to generate traffic for the stars she followed.
It turned out that the TV series starring in the star will be broadcast immediately, and "Pink Head" is going to hire the navy to write reviews for the TV series.
Only then did Xiao Zhang know where the uniform cheering slogan below the TV commentary came from.
In fact, the above-mentioned navy group where the reporter is located belongs to the last link of the navy industry chain, and it is the one with the largest number of people.
This link is also divided into two categories: one is a small group with a few hundred people, and the other is a task group with a large number of more than 1,000 people.
What is the difference between the two types of navy groups?
According to the reporter's investigation, the task group is often pure copy + paste, and the copywriting of the comments is almost the same; while for the boutique group, the comments should not only be illustrated and textual, but also different in the content of the comments, so that the comments should look more real.
The latter is more complex and the corresponding pay is higher.
Reporters then joined a boutique group, the group's "main" business is a large business platform.
Every commodity group Lord sent a link to the group, the group Friends of orders, the main group will each receive the task group of friends send different copy pictures and video.
After that, the next task group of friends to use their own personal account captured goods, the main group advance to upload the comment.
As required, the reporter participated in and completed one of the tasks—photographing the fruit, and provided the group owner with screenshots of the order and comments.
After verification, the group owner transferred the principal and commission (1.5 yuan) to the reporter.
The reporter found in the online army group undercover that the "scope of work" of the marines can be described as wide-ranging - product praise, film and television control, short video popularity, fake fans, etc. They are almost all in the field that requires the participation of network users. .
In this regard, a staff member of a public relations company who has used the Internet Navy said that as the saying goes, "Three people become tigers". The purpose of the Navy is to create a huge public opinion to guide netizens, so as to achieve the effect expected by the employer.
The prosperous group of water is booming
To complete the task quickly dissolve
The navy group is not only "widely involved", but also "booms in business" every day.
The navy group that the reporter first joined, according to statistics, within a day, there were as many as 436 various tasks posted in the group.
During peak periods, tasks are assigned to groups on a minute-by-minute basis.
Among the more than 10 online navy groups that the reporter joined, each group has more than 1,000 members.
In order to hide, the people who assigned the task often named the group a name that had nothing to do with the navy, such as returning from the snow, gathering together, etc.
Among them, some groups are set to be all mute, and only the group owner can speak.
There are also some group owners who will pull the group friends who take the task to a new group or discussion group after releasing the task, and quickly disband the group after the task is completed.
The reporter found that in some boutique groups, in order to make the water army closer to the real users, the group owner will also conduct "on-the-job training" for the water army.
Because the reporter has been actively speaking in multiple network water army groups, he was recommended to the boutique group by the administrator.
After entering the boutique group, before accepting the first task, the group administrator added the reporter as a friend and sent a document for training.
Click on the document, and the content inside can be summed up in two words: "Washu".
For example, in the evaluation of the mask, first said "I have received it, it is very good to use, the light of domestic products", and then said "this brand has a very good effect, there is no problem with sensitive skin, there is a lot of essence, beautiful packaging, logistics Quick", and finally recommend "It is worth starting with friends who are uncontrollable and who love beauty, sisters, close your eyes and enter."
After "learning", the reporter took the first task in the group.
The employer is a beauty blogger who is stationed on an online platform. In order to make her family's facial masks sell well, she hired a sailor to come and write praises under the masks sold by her family, but not ordinary praise, but "careful" Great review.
The administrator told reporters that the purpose of creating a boutique group is this, and now the role of ordinary navy reviewers is not much, and only boutique reviews can be convincing.
The task requires reporters play a "senior member experience," and expressed a rather pleasant surprise after this mask, then wrote a lengthy "grass" article.
Of course, the framework for evaluating copywriting is set in advance, but reporters are required to follow this line of thinking and play it out to increase credibility.
It is understood that this type of mission is called "promotion" in the navy group.
After the reporter contacted several times and the administrator, the other actually intends to reporters "pull into the arm" to become members of their organization to undertake similar water main military group group work.
A more in-depth investigation, the reporter agreed to the invitation to the administrator.
After that, the reporter from the original work the next task becomes a school task: get daily tasks from the more advanced, more covert group, and then as a "small head" after deducting their profits, navy forwarded to the group.
The price of each task ranged from 0.5 yuan to 1.5 yuan.
Navy base from which to extract the main group of twenty percent as profit, myself.
During this period, reporters also received several large tasks with relatively high amounts of money, such as following a company’s WeChat public account. Due to the complicated operation and sometimes the need to enter personal information, the remuneration has also increased.
Under the lure of high commissions, these tasks will soon be taken up by some group owners.
Reporters try to take over the task of a brush comment, after sent to the group and immediately dozens of people came to lead the task, two hours later, the reporter's QQ dialog box has been packed with the conversation window, or the next task after the completion of the task or the bounty to come.
To further in-depth investigation, the reporter to the proposed administrator will "promotion" of being rejected.
The administrator said the "big bosses" are ready to trusted employers, because there is "water" and more, it does not matter who is easy to get in.
"Take the film and television industry as an example, you need to have a relationship with an artist's agency before you have the chance to become a 'big boss'. After all, no one knows if you are sabotaging someone else's family," the administrator said. .
The navy's behavior is suspected of illegal
Multi-party collaborative governance is required
TV shows, movies rave reviews but does not look good; often watching it live when drifting across a large number of the same barrage; the amount of reading an article in an instant it rose to 100,000 +; when many online shopping evaluation always unexpected consistent ...... as the investigation deepens, the above situation seems to have the answer.
So, network navy is legally exist?
According to Yao Jinju, a professor at the School of Law of Beijing Foreign Studies University, online navy generally refers to a group that is employed by a public relations company or an online organization, dominated by a public relations company or organization, and for the purpose of hyping or slandering, posting and replying to others to create momentum.
It is an illegal and criminal act to hype and slander other market operators by posting posts for illegal profit-making.
Zhang Xingshui Beijing Jing Ding Law Office said that the network navy behavior seriously disrupt the socialist market economic order and disrupt the network environment.
According to the law, water rights and interests of the military acts against the person, not only to stop the infringement, make amends, but also bear the corresponding liability.
"Supreme People's Court on the trial of the use of information against the network of civil disputes concerning personal rights and interests of Laws applicable provisions" clearly, hiring, organizing, abetting or helping others publish, transmit network information infringes on personal rights and interests, the infringer shall undertake joint request behavior responsibility, the people's court should be supported.
The above-mentioned judicial interpretation also stipulates the method of bearing responsibility: if the people's court decides that the infringer should bear the form of apology, elimination of influence or restoration of reputation, etc., it shall be commensurate with the specific method of infringement and the scope of influence caused.
Infringer refuses to fulfill the people's court may take notice posted on the Web or publish a reasonable way to perform clerical referee, resulting costs borne by the infringer; network users or network service provider infringes on personal rights and interests, property damage Or serious mental damage, the people's court shall support the request of the infringed party to bear the compensation liability in accordance with the relevant laws and regulations.
At present, the navy group is still active on major online platforms, how to regulate it?
Yao Jinju believes that the regulation of the navy requires the joint efforts of many parties, and a multi-pronged approach can achieve significant results.
First of all, the public must enhance legal awareness, strengthen social propaganda on the use of Internet norms, so that people realize that malicious rumors on the Internet and the way to make money through navy are illegal and suspected of illegal crimes, and then strictly regulate their own Internet behavior.
When using the Internet, abide by the regulations of the Internet platform and treat the content on the Internet rationally.
At the same time, we must strengthen our own awareness of prevention, do not accept the instigation of others, do not follow the trend to comment or delete or post.
Second, the network platform to continue to enhance their management capacity and content of audit efforts to network users.
National Internet Information Office released earlier this year on the "mobile Internet application service information regulations (draft)", which Article VI proposed "user does not provide real identity information, or fraudulent use of the organization, others false identity register and may not provide related services "; Article IX" application providers should establish and improve the information content of audit management system, establish and improve the user registration, account management, information auditing, routine inspections, emergency response and other management measures, equipped with service scale suited to professionals and technical capabilities. "
These provisions through, to a large extent will increase the cost of network communication.
Thirdly, various law enforcement and supervision departments should cooperate and coordinate with each other in the regulation of network navy, especially the administrative law enforcement departments, to further clarify the requirements for the identification of network navy and clarify more specific governance methods.