In 2022, the transaction volume is expected to exceed 19 million used cars, which will become a new blue ocean for consumption

　　In 2022, the transaction volume is expected to exceed 19 million vehicles——

　　Used cars will become a new blue ocean for consumption

　　Our reporter Liu Jin

　　Entering 2022, the used car industry will welcome another major positive.

On January 21, seven departments including the National Development and Reform Commission issued the "Implementation Plan for Promoting Green Consumption" (hereinafter referred to as the "Plan").

The "Plan" requires that the second-hand car dealership business be actively developed, the policy of comprehensively canceling the relocation restriction of second-hand cars is promoted, and the circulation of second-hand cars is further expanded.

　　"With the implementation and implementation of various favorable policies, especially the gradual loosening of 'blocking points' such as tax cuts and restrictive policies, the used car market is expected to become a new blue ocean for China's auto consumption." Luo Lei, Deputy Secretary-General of China Automobile Dealers Association It is expected that in 2022, the transaction volume of used cars in my country will exceed 19 million, and will launch an impact on 20 million.

　　Market environment continues to improve

　　According to data released by the Ministry of Public Security, by the end of 2021, the number of motor vehicles in my country will reach 395 million, of which 302 million are cars.

Against the background of the slowdown of the global economy and the slow growth of the auto industry, how to revitalize the huge auto stock market has become a must-answer in many aspects, and stimulating the consumption of the used car market is undoubtedly the best solution to this problem. Answer.

　　In recent years, the transaction scale of the used car industry has continued to grow.

In 2021, there will be 17.585 million second-hand car transactions in my country, a year-on-year increase of 22.6%.

However, compared with the second-hand car transaction volume in developed countries, the second-hand car market still has a lot of room for development.

　　The issue of restrictions on relocation has always been a blocking problem that has led to the limited circulation of the used car market.

The so-called restriction of relocation refers to that some places take measures such as restricting environmental protection standards and restricting years for second-hand motor vehicles from other provinces or cities, so as to prevent a large number of foreign vehicles from entering the local market.

Since 2016, the state has issued three orders and five applications not to set the entry threshold for second-hand cars.

In 2021, the removal of restrictions on relocation, the electronic transfer of nationality in different places, and the reduction of sales value-added tax... The circulation facilitation policies issued by many departments will make the used car industry "spring breeze".

　　The "Plan" proposes to completely cancel the relocation restriction policy for second-hand cars, which is regarded by the industry as a "stimulant" to promote the development of second-hand cars.

Wang Bin, deputy director of the Department of Market Operation and Consumption Promotion of the Ministry of Commerce, said, "The revitalization of used car transactions can not only drive new car consumption, but also promote the use of vehicles in cascade and improve the efficiency of resource utilization."

　　With the gradual loosening of the relocation restriction policy, the consumption potential of used cars will be further released.

Shen Jinjun, President of China Automobile Dealers Association, revealed at the 2021 China Automobile Dealer Industry Development Forum held recently that at present, relevant departments are studying and formulating optimization of used car transfer registration, standardizing used car sales management, vigorously developing second-hand car dealership business, and comprehensively opening up The blocking and pain points of the second-hand car market, once the relevant policies are introduced, will inject new vitality into the development of the second-hand car market. The circulation of second-hand cars will be as convenient as the circulation of new cars. sustainable development of the market.

　　Policy promotion and market dividends have made more merchants optimistic about the used car market.

At the end of 2021, eHi Car Rental announced the launch of a used car retail business, where vehicles can be rented and sold in offline stores.

According to the data of Tianyancha, 22% of the used car-related enterprises whose business scope includes second-hand cars and whose status is active, existing, moving in, or moving out are established within 1 year. , and more than half of the related enterprises were established between 1 and 5 years.

　　Now, the ratio of new car to used car booths in some well-done car brand stores has reached 2:1.

Audi, FAW-Volkswagen, Lincoln, Geely and other brands have successively established independent used car showrooms, and more brands will follow in the future.

　　Online sales are on the rise

　　Affected by the new crown pneumonia epidemic, the business operation of second-hand car offline stores has generally increased.

However, Kang Yue, a "post-90s" who is in the used car business in Changping, Beijing, relies on online traffic flow, and the transaction volume of offline stores does not decrease but increases.

The blogger, who has 1.817 million followers on Weibo, revealed that after taking a video and posting it online at night, customers will come to negotiate the price immediately. After the price is finalized, logistics can be called for delivery the next day.

　　Just like Kang Yue, car dealers in the used car industry are actively seeking changes due to changes in customer spending habits.

Not only small and medium-sized used car dealers are deeply exploring online promotion and trading, but even used car e-commerce platforms such as Guazi Used Car have begun to transform online.

　　In 2021, Guazi Yanxuan, a self-operated second-hand car company of Guazi, will work with more than 6,000 resident car dealers to complete the e-commerce model switch.

Guazi used car stores in cities nationwide have been adjusted to urban warehouses, and all offline sales and service personnel have been transferred online.

　　According to Yang Haoyong, CEO of Cheduo Group and founder of Guazi Used Cars, my country's used car industry is ushering in a period of historical opportunity to win the trust of consumers. The used car industry will change from a traditional transaction-based model to a modern one based on comprehensive services. Pattern evolution.

The new e-commerce model for used cars has achieved more and better vehicle supply, higher turnover efficiency and more comprehensive user protection.

　　From the perspective of the international market, the trend of used car e-commerce is becoming more and more obvious.

Developed used car markets such as Europe and the United States have completed the transformation of e-commerce, and the experience of e-commerce car buying has been widely recognized by users.

Since the outbreak of COVID-19 in 2020, the e-commerce online car buying model has increasingly become the mainstream of the used car market in Europe and the United States.

　　The essence of industry upgrading and model iteration is to improve industry efficiency and create user value.

The e-commerce model that actively provides users with the ultimate experience is expected to become a popular model in the used car industry.

　　New energy vehicles are yet to be "started"

　　In 2021, from the perspective of the full circulation chain of automobiles, the growth of the used car market is significantly better than that of the new car market, but new energy used cars have become an exception.

There is even a jingle in the second-hand car market, "Electric new cars are a treasure, no one in the second-hand car market wants them, the batteries are too bad, and it's a headache.

　　Even in Beijing's most well-known old motor vehicle trading market, the Huaxiang used car market, it is difficult to see the presence of new energy vehicles. There are only a few vehicles, and the price is "horrible".

When the reporter asked why he didn't accept new energy vehicles, second-hand car dealer Xiao Long waved his hands again and again, "Don't mention it, I bought a Tesla before, but I didn't sell it for two months, and then I lost tens of thousands before dumping it. go out".

　　"Buying a second-hand new energy vehicle is not practical, and a new car is more attractive." Mr. Wang, a consumer, told reporters that the new energy vehicles produced in the past few years have short cruising range and low safety, and the power battery decays after use. New energy vehicles have more varieties, longer battery life and better quality assurance.

　　The crux of car dealers not touching and consumers not recognizing new energy used cars is mainly in the power battery.

Insiders told reporters that the immature and non-standard new energy used car market is one of the main reasons for the low value preservation rate of new energy used cars.

To solve this problem, on the one hand, car companies need to improve the technical performance of power batteries to achieve longer use and smaller attenuation, and at the same time, they also need to establish a sound technical standard and evaluation system, which is to promote the new energy used car market to become active important focus.

　　At present, domestic new energy car companies are also making explorations and efforts to solve the problem of value preservation of used cars. For example, Weilai Automobile has released a used car business system; SAIC Motor has established a used car certification center to provide car owners with second-hand car value preservation and repurchase. At the same time, it selects new energy used cars for sale.

However, it remains to be seen how well these new models will be implemented.

　　Even though new energy used cars are a bit "cold" now, looking to the future, this field has broad prospects for development.

Shen Jinjun believes that, on the whole, the production and sales of traditional fuel vehicles have basically peaked, and the downward trend may be a trend in the future, while new energy vehicles will maintain rapid growth and gradually seize the fuel vehicle market.

　　Liu Xiaoshi, executive deputy secretary-general of the China Electric Vehicle Association of 100, also analyzed that with the increase of electric vehicles, the second-hand transaction volume of electric vehicles will also increase significantly, and it is expected to reach 200,000 or even higher in 2025.

　　There is no doubt that the used car market will continue to stimulate the consumption potential of residents.

In 2021, the proportion of second-hand car transactions in my country's annual sales of new cars will reach 0.67, a record high.

In the new year, it is worth looking forward to how the main bodies of the used car industry will share the market growth dividends by improving their management capabilities, operational capabilities and service capabilities.