Themed tourism is a good start for the Year of the Tiger
Our reporter Yin Jie
During the 7-day Spring Festival holiday, domestic tourism has achieved a good start in the Year of the Tiger.
The tourism market with surrounding tours and short-distance tours as the mainstream has shown a new development trend: themed tourism, including ice and snow tours, museum tours, and night tours, has become the main content of people's travel, and it is also the direction that the tourism industry will focus on in the next step.
Ice and snow travel to the public
Ice and snow tourism is undoubtedly the absolute protagonist in the tourism market during the Spring Festival holiday.
According to data from travel platform Fliggy, a variety of ice and snow activities are popular choices during the Spring Festival of the Year of the Tiger.
Like other tourism content, ice and snow tourism consumption also shows significant localization and small radius characteristics, and the "home door" skiing, which is a 3-hour journey, is very popular.
In addition, the popularity of ice and snow tourism is not limited to the northern cities. Among the top ten cities in the tourist source of ice and snow tourism orders, the southern cities occupy seven seats.
In the past two years, a number of characteristic ski resorts have emerged in the south, where ice and snow resources are relatively scarce, making it more and more convenient for southerners to ski at their doorstep.
Guangzhou Sunac Snow World, Anji Jiangnan Tianchi Ski Resort, Hangzhou Damingshan Wansongling Ski Resort, Chengdu Xiling Snow Mountain Ski Resort, Shennongjia International Ski Resort, etc. are all popular ski resorts in the south.
The popularity of ice and snow tours has soared, and tourism companies have continued to optimize their product portfolios.
According to Cui Yupeng, deputy general manager of Fliggy's vacation business department, tourism consumption has changed from punch-in sightseeing to in-depth experience. Only by optimizing the supply of commodities and innovating the form of commodity combination and marketing can meet the needs of different types of consumers for ice and snow tourism.
During the Spring Festival, Fliggy provides a variety of preferential products for ice and snow tourism, such as multi-snow resort products, annual pass products, etc., which are more in line with the needs of professional ski enthusiasts; outdoor experience enthusiasts and parent-child groups prefer short-distance ice and snow vacations, Indoor Snow World Park Tickets, Ski Spa Combination Packages, etc.
Nowadays, whether it is going to ski resorts to experience speed and passion, or viewing ice lanterns, ice sculptures, or playing in the snow park, ice and snow tourism is developing more and more themed games to meet the needs of tourists of different ages. The enthusiasm for ice and snow tourism is unprecedentedly high, and ice and snow tourism has achieved an upgrade from the niche to the public, becoming a veritable "hot" economy.
Re-planning of cultural tourism in various places
On the fourth day of the new year, at about 17 o'clock, night fell.
In the Beijing Expo Park in Yanqing, 39 groups of lanterns of different sizes are gradually lit up, and there is an endless stream of tourists entering the park from Gate 1.
The reporter interviewed several tourists randomly, and they all came here specially to enjoy the lanterns.
"Yanqing is one of the Beijing Winter Olympics competition areas, and it is more charming to enjoy the lanterns here during the Spring Festival." This year's Spring Festival, Yanqing District launched a series of winter ice and snow tourism themed activities, organically integrating the elements of the New Year, the Winter Olympics and the characteristic culture of Yanqing , more attractive.
During the Spring Festival, Shanghai planned and launched nearly 500 cultural and tourism activities during the Spring Festival under the theme of "Happy New Year's New Year's Intangible Cultural Heritage Experience".
Experience Shanghai's intangible cultural heritage skills in streets, ancient towns, business circles, scenic spots and other places, becoming a good choice for citizens and tourists to feel the taste of the New Year.
The Gansu Provincial Department of Culture and Tourism takes "Welcome to the Winter Olympics and Enjoy Longyuan" as the main theme. In addition to carrying out "Winter Olympics New Year, Spring Green Jade Gate", 100-day and 1,000 Winter Olympics cultural activities, "Bumper Harvest, Visit Gansu" Cultural tourism activities such as cultural tourism activities in winter and spring to benefit the people, etc., have also specially released the "Yellow River is also beautiful" winter Yellow River ecological experience tour, "Big Dream Dunhuang" Silk Road Classic Route New Year's Eve Reading Tour, and "Angelica Dingxi" tourism. There are 15 "2022 Spring Festival Holiday Theme Tourism Boutique Routes", such as people experience tour, "Long Shang Jiangnan" intoxicating winter landscape sightseeing tour, and "Leyou New District" quality life enjoyment tour.
The Shanxi Provincial Department of Culture and Tourism has combined a series of cultural and folk activities in various places to launch 8 boutique tourist routes for the Spring Festival, connecting the Yellow River customs in Shanxi Province, Chinese civilization, root-seeking ancestors, Luliang scenery, ancient religious buildings, Shanxi Merchants Courtyard, Taihang Mountains Classic tourist attractions such as water, red classics, Shanxi ancient castles, and the Great Wall frontier.
In recent years, highlighting local cultural characteristics and folk resources, integrating existing tourism resources, focusing on advance planning, and forming theme tourism products have become important measures for innovative tourism supply in various places.
Especially during important festivals, the theme tourism routes launched by tourism authorities in various places have become important tourism consumption guides for citizens and tourists.
Play the "locomotive" effect
The launch of a batch of themed products has a huge driving effect.
Guo Liang, who runs a homestay with a friend in Huairou District, Beijing, is deeply touched by this.
Guo Liang introduced that in the past, most of the tourists who came to stay were tourists who came to Huairou for mountain climbing, hiking or picking in spring, summer and autumn, and most of them only stayed for one night.
"Winter is basically closed doors." As ice and snow tourism becomes more and more popular, winter has become a peak season.
Because it is not far from the Huaibei International Ski Resort, many tourists check in one day in advance and leave for the ski resort early the next day, so as to enjoy the experience before the peak season.
"The popularity of ice and snow tourism will continue to rise." Guo Liang made up his mind to seize the opportunity of ice and snow tourism development.
When this ski season is over, he plans to upgrade the overall decoration of the homestay, build several ice and snow themed rooms, add some ice cars, roller skates, etc., to attract more families traveling with children.
In addition to the above-mentioned ice and snow-themed tours and night tours, different themed tours such as parent-child tours, wellness tours, and science and technology tours have become important tools for attracting tourists.
Especially for the younger generation of tourists, travel themes directly affect their travel choices.
In 2021, the popularity of RV tours and camping is proof.
For a tourist destination, a theme tourism product that meets market demand has a significant "locomotive" effect, which will have a significant driving effect on the surrounding homestays, catering, entertainment, shopping, etc.
Therefore, integrating local tourism resources, highlighting local characteristics, continuously enriching the connotation, and creating themed tourism products that allow tourists to "come again and again" will become an important way to enhance the vitality of a local tourism industry.