Our reporter Zhang Xue

  According to the data center of the Ministry of Culture and Tourism, during the 7-day Spring Festival holiday in 2022, there will be 251 million domestic tourist trips across the country, a year-on-year decrease of 2.0%, and it will recover to 73.9% of the same period of the 2019 Spring Festival holiday on a comparable basis; domestic tourism revenue will be 289.198 billion yuan , decreased by 3.9% year-on-year, and recovered to 56.3% of the same period of the Spring Festival holiday in 2019.

  The Spring Festival meets the Beijing Winter Olympics, making ice and snow tourism a popular choice for people to travel during this holiday.

The data shows that on the opening day of the Beijing Winter Olympics on February 4, the search popularity of the keyword "Winter Olympics" increased by 200%; orders for ski tickets in the three days before the Spring Festival holiday increased by 33% compared with last year.

Data from Fliggy.com also shows that orders for ice and snow tourism-related commodities during the Spring Festival holiday have increased by more than 30% compared with the Spring Festival last year.

On Qunar.com, the number of tickets for Beijing ski resorts during the Spring Festival holiday was more than twice that of the same period during the Spring Festival in 2019. Beijing's natural ice rinks, such as Shichahai and the Summer Palace, also ushered in a peak of tourists during the Spring Festival holiday.

  Li Xinhua, general manager of Beijing Yuyang Ski Resort, said that he can clearly feel that the arrival of the Beijing Winter Olympics has greatly stimulated tourists' interest in participating in ice and snow sports. It’s hard to find a room.”

  In the south, ice and snow tourism is also hot.

Li Yang, general manager of the Marketing Department of Jingshang Tourism Group, said that this year's Spring Festival weather was fine, and the number of ticket reservations for the Yunshang Grassland Ski Resort in Anji, Zhejiang had doubled from last year, and the official hotels in the resort were full for three consecutive days.

  Merchants have launched a variety of ice and snow activities to meet the soaring consumer demand for cultural tourism.

In the Yinji Ice and Snow World in Henan, tourists can experience the parent-child competition of ice and snow combined with the elements of the Winter Olympics, enjoy the mutual company of family members in the joyful interaction, and spend a happy holiday time.

"By working with merchants to adjust product ideas, innovate product mix and marketing, we hope to contribute to the quality and upgrade of ice and snow tourism," said Cui Yupeng, deputy general manager of Fliggy's Vacation Business Department.

  Wu Ruoshan, a special researcher at the Tourism Research Center of the Chinese Academy of Social Sciences, believes that ice and snow tourism has become the hottest tourism form during the Spring Festival of the Year of the Tiger due to the simultaneous holding of the Beijing Winter Olympics. And many other types of products have brought many choices for tourists to play ice and snow.

"In recent years, with the increasing number of ski resorts in the south, the potential demand for ice and snow consumption in the southern region has gradually been released." Wu Ruoshan said that the holding of the Beijing Winter Olympics will bring new opportunities for the development of ice and snow tourism in various regions, and each region should build it according to local conditions. The highly recognizable ice and snow tourism brand can accurately serve different consumer groups and fully stimulate the vitality of public ice and snow consumption.

  In addition to the booming ice and snow tourism, this Spring Festival holiday tourism market also presents the characteristics of short-distance tourism with outstanding quality and personalization.

According to data from the Ministry of Culture and Tourism, during the Spring Festival holiday in 2022, the proportion of intra-provincial travel and inter-provincial travel will be 78.3% and 21.7% respectively.

Short-distance leisure activities such as short-distance self-driving tours, parent-child tours, and theme park tours have increased significantly, and finding "New Year's flavors" locally has become the choice of more and more people for the New Year.