Zhongxin Finance, February 9th (Reporter Wu Tao) Clothes "Tigers and Tigers Make Wind", shoes "Tigers Down the Mountain", jewelry "Golden Tiger Nafu", accessories "Tiger Heads and Tiger Brains", zodiac wine "Fuhu Xianrui", even the Spring Festival couplets. It is "the jade tiger welcomes the spring and gathers blessings".
Overnight, it seemed as if all commodities had been put on "tiger skins".
According to reports, although the products around the Chinese zodiac are popular during the Spring Festival each year, the "tiger element" products have increased significantly compared with the "ox element" products in the same period of last year's Spring Festival, and the "cute tigers" of different shapes have won the hearts of consumers.
"Tiger" won the "heart" of consumers
Recently, Alibaba released the "New Year of the Tiger Consumption Trend Report", showing that during the Spring Festival this year, the "Tiger Containing Rate" of New Year goods is high. The transaction volume has increased significantly, and the search volume of new year goods related to "tiger" has increased by 874% year-on-year. Among them, jewelry with cute tiger pendants is favored by young consumers.
An online shop of tiger head hats in Shanxi has tripled its business during the 12-year lunar year of the tiger.
Photo courtesy
According to the consumption trend of JD.com during the Spring Festival, as of February 5, the turnover of "tiger element" jewelry products has increased by more than 50% year-on-year, of which the turnover of gold rings has reached 28.5 times year-on-year.
Even cosmetics and skin care products are very popular with "tiger elements".
"Parents and mothers also attach great importance to purchasing New Year's 'Tiger Elements' equipment for their babies. The turnover of 'Tiger Elements' products in toys and musical instruments such as building blocks, fashion play/animation, remote control/electric toys, etc. exceeded 10 times year-on-year. The turnover of bed products was 35.8 times that of the same period last year.”
In addition, on the eve of the Spring Festival, users from more than 200 countries and regions searched for keywords such as "Chinese New Year" and "Year of the Tiger" on AliExpress.
Some gold and silver jewelry merchants told Zhongxin Finance that this year, "tiger element" pendants and gold inlaid jade are particularly popular, and hundreds of pieces can be sold in one day. "Some customers buy several at once, and it is estimated that they use To send friends and relatives."
"Cat Elements" also hitchhiking
Interestingly, brands or products with "tiger" in their names are unexpectedly popular in order to get a good deal, such as Hutouju, Chery Tiggo, Tiger Tiger, a new Chinese pastry brand in Changsha, etc.
According to the Ali report, according to incomplete statistics, the sales of brands with the word "tiger" increased by nearly 70% year-on-year.
Even tiger skin and chicken feet have also eaten a wave of "bonus" in the Year of the Tiger, and the search volume has increased by nearly 2 times year-on-year.
New product for catering enterprises: Happy Lucky Tiger Mousse Cake.
Photo courtesy of the interviewee
Catering stores have also developed new products for the Year of the Tiger. For example, Haidilao launched the sweet and sour, cute and cute "Happy Lucky Tiger Mousse Cake" in Shanghai, which sold more than 30,000 copies as of February 6.
Interestingly, the Year of the Tiger has also driven the hot sales of "cat element" products. According to data from e-commerce platforms, among the "cat element" products, the turnover of cat hair accessories has increased by more than 200% year-on-year, and the turnover of cat mobile phone cases has increased by more than 200% year-on-year. 100%.
No matter "big meow" or "little meow", they are all in a hurry.
The popularity of "tiger elements" consumer goods is a microcosm of the continuous recovery of my country's consumption.
On the 7th, Guo Liyan, director and researcher of the Comprehensive Situation Research Office of the China Academy of Macroeconomics, issued a document stating that in 2022, it is expected that the global epidemic will gradually be effectively controlled, and various domestic measures to promote consumption policies will be launched, and consumption will maintain a recovery growth trend.
(Finish)