B&Bs in mountain villages can invite chefs to prepare local ingredients in advance and customize a seasonal mountain dinner; let urban art exhibitions land in rural B&Bs, and guests' lives are also immersed in the rural texture; experience a camping near the B&B and get close to nature , The private route of the surrounding tour has a unique scenery...

　　Under the influence of the epidemic, the homestay industry has slowed down and continuously upgraded its services to meet various possible life scenarios outside the home.

　　Minshuku guest source

　　The proportion of post-00s has increased significantly

　　The "2021 Homestay Industry Data Report" released by Shopkeeper Yun shows that the homestay industry will show several characteristics in 2021.

First, the epidemic has a greater impact on the industry’s waist B&Bs, and high-end B&Bs have stronger anti-risk capabilities; second, as long as the epidemic eases, the market will usher in retaliatory growth; third, people’s travel time is shortened, and the length of stay for the National Day holiday has changed from 7 days It became 5 days; fourthly, among the source of customers, the proportion of post-00s generation increased significantly to 17.5%.

　　Among the top 10 tourist source cities in the country, Beijing, Shanghai and Chengdu occupy the top three. As a frequent visitor to Sanya, people in Haikou are also very popular.

Sanya and Chengdu have become the cities least affected by the epidemic in the homestay industry, while Lijiang and Dali, the long-distance destinations, are more affected.

　　"Generation Z" has a positive impact on the quality and appearance of homestays

　　make new demands

　　The "2021 National Homestay Industry Development Research Report" shows that in 2021, the occupancy rate of homestays will decrease, and the national level of single house prices will also decrease, but the scenery of suburban homestays, holiday homestays, and country homestays in some areas is unique.

　　According to public information, the number of homestay companies nationwide will increase by more than 7,000 in 2021.

However, the number of market entities with "homestay management" in the business scope has declined.

This shows that social capital is still optimistic about the development of the homestay industry, and more market entities have been established, but some companies have encountered various difficulties and chose to withdraw from the homestay industry in 2021.

　　According to the analysis of the report, the demand for the homestay market is extremely strong, especially for local tours, city outings, and intra-provincial tours.

In the future, the hotelization of homestays will be more obvious. "Gen Z" has become the mainstream of homestay consumption, and will put forward new requirements for the operation, quality and appearance of homestays.

　　Shopkeeper upgrade service

　　Create "B&B plus"

　　如何化解疫情给民宿带来的影响？从经营者的角度，有的掌柜拓宽流量，将自己运营成了新一代行业网红：阿若康巴的扎巴格丹，颜值、舞艺出众，吸引了三十多万粉丝；云之国的楠楠，做起了网红矩阵，几个账号积累了百万粉丝；松云的村长，化身酒店测评师，短短一个月收获了上百万粉丝，成为行业中的意见领袖。

　　从民宿本身来说，也有掌柜深研服务，在服务方面不断创新。吾乡间的鱼鱼，不断打磨住宿体验的同时，把下午茶和咖啡做成了区域领先；木言兮的阿祖，设计师出身，成功打造网红民宿后，开始帮助其他民宿做策划设计；美人鱼的戴总，在民宿附近开了个花醉海景餐厅，成为当地的网红打卡地。这些让民宿更丰富的内容，也被称为民宿plus。

　　更加精细化、品质化、个性化发展将是民宿行业的必然趋势。疫情改变了人们的生活方式，人们更加渴望旅游，太多美丽的景色、壮丽的山河、热情的朋友，等待着与你我重逢。

　　文/本报记者 陈斯