"Business Experience" on the cover of WeChat red envelopes
Please note that the red envelope covers sold at fixed prices are all scams
The Spring Festival of the Year of the Tiger is approaching. In order to show a good-looking "skin" when giving out red packets, many netizens have shown great interest in the cover of WeChat red packets.
As a result, behind the cover of the little red envelope, an industrial chain such as registration and sales has quietly formed, which also breeds chaos.
A few days ago, the official account of "WeChat Coral Security" issued a reminder, saying that "the cover of WeChat red envelopes to be purchased are all scams", and users should not believe the advertisements for red envelopes sold online for a fee.
The competition on the cover is really a display drainage
On the right side of the cover, auspicious clouds float between the mountains. After clicking on it, a large picture of the spokesperson flashed, and the cranes and deer flew out... As the Chinese New Year approaches, the pattern of WeChat red envelopes is gradually heating up.
Many brand merchants have launched their own customized WeChat red envelope covers in order to win the favor of netizens.
WeChat even set up a "New Year's Red Packet Cover" special session, where netizens can check the red packet cover styles customized by multiple brands in advance, choose their favorite cover, and click to receive it according to the release time.
It is understood that WeChat only charges 1 yuan per red envelope maker, and does not charge users.
That is, if an enterprise distributes 10,000 WeChat red envelopes to netizens, it will need to pay a fee of 10,000 yuan, and netizens can receive and use them for free.
The reporter received a red envelope cover from a beauty brand and sent a red envelope to a friend.
When the other party opens it, a striking animation will pop up to promote the "collector's edition gift box".
Tap on the screen, and a prompt to "enter the applet" will also be displayed to direct traffic to the brand sales platform.
From this, it is not difficult to understand that companies are willing to spend money on the cover of red envelopes to "compete for excellence" and attract users to receive and use them, mainly for the purpose of "draining traffic".
When users distribute red envelopes to other people, or even in WeChat groups, the brand information, products, including purchase methods, etc. are all displayed and delivered.
The red envelope cover of 1 yuan per piece can be exchanged for considerable exposure and potential customer sources, which is undoubtedly a good deal for the brand.
The agency authority certification earns tens of thousands in January
After all, the number of brand red envelopes is limited, and some netizens don’t want the red envelope with obvious brand logo on the cover, but just want a good-looking cover.
As a result, many brainy people have made up their minds and profited from it.
In fact, writing articles on the cover of red envelopes is not something new this year.
As early as 2019, enterprise WeChat launched this function.
Because it is not popular among ordinary users, it is not too popular.
At the end of 2020, with the opening of the WeChat red envelope cover to everyone, it will become the "traffic responsibility" during the Spring Festival.
According to official information, at present, both corporate certified public accounts and individual users can register and issue red envelopes.
If you are an individual user, you need to register and open a video account and have a base of 100 fans.
Although it has been greatly simplified compared to the "at least 1,000 fans" at the end of 2020, what should I do if the video account does not even have 100 fans and wants to customize the red envelope cover?
Searching with keywords such as red envelope cover, creative authority, etc., the reporter found that there are many businesses on the online platform that claim to be able to provide "authority certification for creators" on their behalf.
A seller said that the name, ID number, email address and video number need to be provided for personal customization authority. The fee is 100 yuan, and it will be opened within 48 hours.
In fact, the mystery of "agent authority" is very simple, that is, sellers "fill fans" for personal video accounts to reach the minimum requirement of 100 fans.
If you have personal rights and provide pictures, the seller can also handle the next steps of cover customization, and a picture charges 50 yuan.
The store's monthly sales show "1000+", which means that even if all are calculated at the minimum price of 50 yuan, the seller's monthly income is properly over 50,000 yuan.
After completing the registration and customization steps and passing the review, the user can pay the official WeChat account to place an order.
The price of each red envelope cover is 1 yuan, and the use period is 3 months.
Sales profit is considerable, distribution business emerges
For the sake of publicity and promotion, the company is willing to make the cover at its own expense and distribute it to netizens for free.
And many people customize their own red envelopes, and they are going to sell them.
On the online shopping platform, there are a wide variety of products related to red envelope covers.
The reporter bought a cover with a little tiger pattern, priced at 5.8 yuan.
After placing the order, the seller sends a serial number, which will be added when sending the red envelope, and the cover will enter the list of optional patterns for use.
The reporter noticed that the cover price of most static patterns is between 5 and 10 yuan, and the dynamic video cover can be sold for nearly 20 yuan.
Compared with the official fee of 1 yuan, you can easily earn several times to ten times the profit by changing hands.
In addition, in addition to selling red envelope covers in person, many more "peripheral" businesses have emerged, that is, recruiting "agents" who sell red envelope covers for themselves.
Posts and information on recruiting red envelope cover agents can be easily found on multiple social platforms.
Some posts are also marked with words such as "earning a hundred yuan a day is easy, and making a thousand yuan a day is not a dream".
记者以希望成为代理为由，联系一位红包封面卖家。对方发来自己红包封面批发店铺的二维码，表示可以有两种方式合作。其一为直接在他店里“拿货”，即付费购买红包封面序列号，然后每个封面可以自行加价在任意平台销售。这种模式下，每个红包封面会以标价4到5折的价格向代理者出售，成功售出的话，代理者的利润较高。
另一种方式，则是代理者自己开设微店，申请成为他店铺的分销商，这样就不需要拿货，直接“帮着”卖他店铺里的款式。这种模式下，约定每个红包封面给到代理者的价格为标价的6到7折，与代理者实际售出价格之间的差价，即为代理者的利润。
警惕下架风险 提防钱货两空
事实上，微信红包封面自推出之日起便明确规定，定制方不得以任何形式向用户收取费用。
为规避监管，商家多宣称售卖壁纸、表情包等，顺便“赠送”微信红包封面。但依旧存在被查风险，一旦被查封下架，用户购买的红包封面即便未满3个月使用期限，也将无法再用。不久前，有知名博主在店铺中销售壁纸，同时“赠送”红包封面，即被投诉下架。该博主发布通知，称会通过短信免费为“赠品”失效的用户补发一款新赠品，一时被视作良心商家。但评论中仍有不少用户表示，“买了四个封面，只补一个”“客服不回复”“没有收到短信”等等。
除了下架风险，付费购买红包封面的用户可能还会面临受骗风险。在黑猫投诉平台，围绕这一话题有多位消费者投诉称，“购买时承诺是永久封面，到期了就不给续约，客服也不回复”“购买红包封面后，联系商家迟迟不发货，全部是机器人自动回复。申请售后，客服直接强制关闭，无法继续申请，货和钱都没有了！”
“微信珊瑚安全”公众号发布提醒称，“最近发现有不少网友在购买红包封面时被骗，骗子谎称自己有大量红包封面序列号出售，定价不贵、花样繁多。有人前来问询，骗子便以几元到数十元不等的价格叫卖。交易时骗子又会避开平台，称序列号是虚拟商品，买家必须先款后货。而一旦收到钱，骗子便会发去虚假序列号，或者干脆拉黑删人。” 本报记者 魏婧 师悦