(New Year's news) New trend of consumption of New Year's goods: North-south specialty convection prefabricated New Year's Eve dinner is popular
China News Agency, Guangzhou, January 28 (Reporter Xu Qingqing) As the basic element of the Spring Festival, the purchase of New Year's goods largely reflects the consumption changes in the new year.
According to data released by Meituan on the 28th, the circulation scale and frequency of specialties in the north and south of China during the Chinese New Year have increased rapidly this year, and pre-made New Year's Eve meals have become the new favorite of young people in the mainland.
Data show that for the Chinese New Year this year, "going home", "New Year's Eve" and "New Year's Eve dinner" are still the three key words for Chinese New Year consumption.
In the first ten days of January, the search volume related to "New Year's goods" on the Meituan platform increased the most rapidly, with a year-on-year increase of more than 12 times.
Among them, the search volume of electronic firecrackers and electronic fireworks increased by more than 500% month-on-month, and the search volume of standard New Year items such as Spring Festival couplets, blessing characters, gift boxes, etc. all exceeded 200% month-on-month.
While inheriting the customs of the New Year, there are two obvious trends in the consumption of this year's Spring Festival. One is the large circulation of New Year's goods, and consumers have higher and higher requirements for the quality and diversification of New Year's goods; the second is the further expansion of the market scale of the "lazy economy" , such as hiring deep cleaning years ago, choosing to eat out with the family on New Year's Eve or buying pre-made dishes to easily prepare for the New Year's Eve dinner.
Data shows that as of the first ten days of January, the number of orders for "National New Year's Eve Group Purchase Package" has doubled compared with the same period last year, and the number of catering businesses offering New Year's Eve packages online has also increased by 118% compared with last year.
Even when preparing for New Year's Eve dinner at home, more and more consumers are choosing to save time and effort, such as the new favorite of young people - pre-made dishes.
It is reported that in 2021, the sales volume of Meituan’s pre-made vegetables will increase by four times compared with 2020. Since entering the New Year’s Day, the growth rate of related orders has continued to maintain a high growth rate.
Among them, coconut chicken, pepper pork belly chicken, pickled cabbage fish, etc. became hot-selling products before the Spring Festival.
In the purchase of New Year's goods, people no longer just focus on "the taste of their hometown", but bring home the good taste of the country and even the world.
The data shows that since entering the New Year's Day, the circulation scale and frequency of special products in the north and south across the country have increased rapidly.
Since January, more than 100,000 Korla fragrant pears have been sent from Xinjiang to Baise, Guangxi; more than 100,000 hairy crabs and turtles have been sent from cities to rural areas.
"Off-site orders are mainly from young people. They hope to share the good taste they have discovered with their parents during the special time of the Spring Festival." The relevant person in charge of Meituan said, driven by this, Meituan preferred only the "filial piety order" monthly scale. It exceeded 3.5 million orders, a record high.
Among them, Beijing, Guangzhou, Shenzhen, Dongguan, and Shanghai ranked the top five in different orders, and Baoding, Zhoukou, Anqing, Huizhou, and Shangqiu were the cities that received the most filial piety orders.
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