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Recently, retailers are increasing the number of stores that directly purchase carryover products of famous overseas brands and sell the same product at a lower price.
Reporter Han Ji-yeon reported that the response of young consumers is good.
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Two months ago, it is a store that sells carry-over products of famous overseas brands that opened inside the Premium Outlet.
It is a so-called 'off-price' store, and it is 10-20% cheaper than existing outlet products by significantly lowering the distribution fee through a direct purchase method that retailers bring in and sell.
This off-price store has more than 100 famous foreign brands, and the prices are comparable to online overseas direct purchases.
It can be purchased at a discount of up to 70%, so it is popular among the 2030 and MZ generation.
[Is this good enough? Price?]
[Of course not. Haven't you seen it on the internet?]
[This is cheaper than online.]
[Jeon Jae-hyeok/20s, Yeonsu-gu, Incheon: It seems like you're looking at more luxury items like this one. The price is also on sale, so it's relatively cheaper.]
As sales increased by up to 50% last year, retailers are competing to open stores.
One company that first started off-price business has expanded its stores to 13, and others are aggressively expanding.
[Cha Joo-young/Distributor in charge of off-price stores: When you travel abroad, you often buy products with a lot of discount at overseas outlets.
But now, as Corona continues for a long time (at off-price stores), that desire is met (seems to be)]
A sales strategy that delves into the consumer sentiment suppressed by the corona is establishing itself as a trend in the distribution industry.
(Video editing: Park Ji-in, VJ: Park Hyun-woo)